Proper Grammar Builds Your Credibility
Imagine each time you made a grammatical error in one of your articles, a police officer would be there to write you a ticket for each infraction. You’d probably learn the rules of grammar and punctuation rather quickly, but you might run out of money and become increasingly frustrated in the process.
No reason to worry! The “Grammar Police” only give out imaginary fines and their goal is to help you. To maintain your credibility, check out the 5 laws of grammar that are breached the most often!
5 Laws Of Grammar
1. The Run-On Sentence
Example: The golf course was wet she couldn’t keep her traction.
Infraction: The writer incurs a fine for merging 2 sentences into 1, which confuses the reader.
Result of Infraction: The author could lose credibility with their readers.
Correction: The golf course was wet. She couldn’t keep her traction.
2. Unclear Pronoun Reference
Example: After placing the golf ball on the tee, John hit it.
Infraction: The writer incurs a fine for using a vague pronoun reference; readers wonder: Did John hit the golf ball or the tee?
Result of Infraction: The author’s overall knowledge could be questioned by readers due to grammatical mistakes.
Correction: After placing the golf ball on the tee, John hit the golf ball.
3. Using the Wrong Verb Tense
Example: By the time John arrived for dinner, Amy fries the chicken.
Infraction: The writer incurs a fine for using the wrong verb tense and failing to clarify when Amy fried the chicken.
Result of Infraction: The author could miss out on an opportunity to position themselves as an expert in their niche.
Correction: By the time John arrived for dinner, Amy had fried the chicken.
4. Pronoun Consistency
Example: When one first gets on the golf course, you rarely take the time to warm up.
Infraction: The writer incurs a fine for failing to keep their pronouns consistent with each other.
Result of Infraction: The author’s traffic numbers remain stagnant due to grammatical errors found in their articles.
Correction: When one first gets on the golf course, one rarely takes the time to warm up.
5. Misplaced Modifier
Example: The groundskeeper could see the golfers on the other side of the course with binoculars.
Infraction: The writer incurs a fine for using a misplaced modifier; readers wonder: Who is in possession of the binoculars?
Result of Infraction: The author’s overall relationship with readers is compromised due to grammatical mistakes.
Correction: With binoculars, the groundskeeper could see the golfers on the other side of the course.
A Public Service Message From the Grammar Police Department
As you can see, adhering to proper grammar is paramount to successfully positioning yourself as an Expert Author. Being conscious of these laws will not only help you stay out of trouble with our department, but it will help you exponentially gain credibility and loyalty with your readers. In turn, this will start to create long-term business relationships.
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The choice is yours. Consider your audience and your topic. If you would typically speak informally to your audience regarding your topic, then use the informal style. If you’d speak more formally, then write the same way.
Also consider the message you’re trying to convey. Using an informal style on a formal subject can make the topic seem more down-to-earth and accessible. On the other hand, using a formal style on a more informal topic can add an air of legitimacy. Just be careful when using this mixed approach. You may risk appearing flippant, ignorant or lacking good taste.
- Marc
February 28, 2012 at 11:12 AM[Reply]
Thanks for providing your valuable answer Marc!
February 29, 2012 at 7:43 AM[Reply]