Common Article Writing Roadblocks

5 Tips to Safely Steer Clear of Promotional Roadblocks

Balancing websites, blogs, social media, article writing, and more, can be an incredible challenge! So how do you ensure you’re a success?

Don’t drive (traffic) recklessly! By acknowledging there may be potential roadblocks ahead and knowing how to steer clear of these would-be hazards, you can ensure your article journey goes smoothly for you and your readers.

Watch this video to discover the first Common Article Writing Roadblock many new and experienced Expert Authors encounter: Product Sales/Promotional Content.

Downloadable Versions:
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Recap of the Product Sales/Promotional Content Roadblock

1. Avoid Promotion in Your Titles

Strengthen your credibility by saving your name and any other self-branding methods for your Resource Box. Use your title to attract readers by making sure it’s relevant and enriched with reader-oriented keywords to attract a wide audience.

2. Write Unbiased Reviews

Readers shut down at any sign of a sales pitch because they like to arrive at their own conclusions about a product or service after gathering information. Remember: “Tell not sell” by providing quality, unbiased information in your articles.

3. Don’t Be the Solution

Build a bridge of trust: from your quality article to your quality website. Provide alternative solutions to your reader’s pain-points in your articles, but don’t be the solution (e.g. “I have these awesome products and services that will ease your pain”).

4. Avoid Misusing Your Links

Strategically place your links to achieve the highest CTR (Click-Through-Rate) potential and amplify your online visibility. Our data suggests articles with the highest CTR provide only two self-serving links in the Resource Box!

5. Stay Clear of Self-Serving Content

Be exclusive! What draws a reader to a particular article is information written for THEM, i.e. they’re the focus, not a product or service in a sales pitch. In every article, provide 100% exclusive content that targets the reader’s personal or professional interests.

Roadblocks, like product sales or promotional content in articles, can bring your article writing efforts to a stand-still! Staying alert to avoid potential roadblocks ahead and planning your route will help you continue a non-stop journey to building your exposure and increasing trust with your readers. Doing so will help you drive qualified traffic back to your blog or website and cultivate a long-term relationship with your audience.


Nahid writes:

Thanks, great tips as always. Avoiding these road blocks will mean a clear road to article marketing success.

Comment provided February 22, 2012 at 10:05 AM


Robyn Walter writes:

Another thought provoking article. Tip 3 really had me thinking, its something I’ll give more attention to in my next articles. Thanks

Comment provided February 22, 2012 at 10:27 AM


Ahmed Ali writes:

I believe these are first of the sets of suggestions that an article writer should follow to become a “readable” writer :)

Comment provided February 22, 2012 at 11:57 AM



Great article. I really appreciate the helpful advice you give to make my writing the best it can be.

Comment provided February 22, 2012 at 1:26 PM


Lance Winslow writes:

Wow, well done, your videos are getting very professional and entertaining as well, excellent work there.

Comment provided February 22, 2012 at 1:32 PM



Terrific article with great points to get your article published quickly, and have it liked by the reader. Kudos!

Comment provided February 22, 2012 at 1:36 PM


Atlanta's Home writes:

How to sign uP? Could anyone educate me??

Comment provided February 22, 2012 at 9:01 PM


This blog post and video should help you through the process of getting started with EzineArticles:


Johnnie Green writes:

I think about writing an article everyday and will save the format of this email because it gave me more insight than I every had before.

Comment provided February 23, 2012 at 3:37 AM


Irina Milova writes:

I would say case studies really help as illustrations and may give you more ideas for your topics.

Comment provided February 23, 2012 at 8:28 AM


Don Bengert writes:

Well done. Keeping with this strategy will make things very clear and keep readers coming back, time and time again. Thanx!

Comment provided February 23, 2012 at 9:41 AM


Trevor writes:

Great tips Penny. I wish I knew now what…..
It’s great to know that a successful business can be achieved without selling right off the bat.

Just goes to prove that a ton of products out there are not customer interest oriented. After years of doing it the hard way, I finally found that relationship and list building are the best goals to achieve in order to reap the benefits of success.

Take care of the customer and the customers will reward you with their trust and business.

Thanks again Penny, Trevor

Comment provided February 23, 2012 at 8:11 PM


Christopher writes:

Great article and video. I found it very helpful and it definitely gives me food for thought, especially #3. Look forward to reading more informative articles.

Comment provided February 23, 2012 at 10:39 PM


Kay collier writes:

Great advice as usual.

PS I speak Irish English, did I use advice correctly?

Just making light of a very interesting subject, no offense intended.

Comment provided February 24, 2012 at 1:25 PM


Theodore Palmer writes:

Your Common Article Writing Roadblocks video has been an enormous help to this newbie blog writer.

I’ll be re-writing of the articles I posted, but this time using your tips. My next new blog? It will feature the superb resources for article writers you have here.

T.Palmer,Adobe Web Developer and blogger

Comment provided February 25, 2012 at 2:12 PM


Tim writes:

Not to nitpick, but rather than saying “Don’t Be the Solution” I think this article should say, “Don’t Be the SOLE Solution.” We would all like to think that we are at least one solution, even if there are alternatives.

Comment provided February 25, 2012 at 6:32 PM


Tim –

Authors shouldn’t push themselves to be the solution to the reader’s problems within the article. It’s a sure way to have your article rejected – both by us and your reader. The example we provided “I have these awesome products and services that will ease your pain!” illustrates this point. The author is providing solutions, and inherently is the solution, but they cannot call attention to their own biased interests. Even if the author provides A, B, C solutions and then states they offer an alternative solution, the article will be rejected (unless this statement appears in the Resource Box. That’s the BEST way to do it because it’s a great place to put your call-to-action and link to your site.).

– Marc



Muy buen artculo, y mejores las recomendaciones que debemos aplicar los que escribimos para el pblico y sobre todo webmasters. Est claro que el contenido de calidad y los artculos comerciales-promocionales tienen cada uno su propio espacio, y quien busca textos promocionales, sencillamente visita la pgina con ese contenido. El abuso de los enlaces, si a usted como escritor no le agradan, mucho menos a un potencial visitante-lector, todo eso hay que considerarlo y mejorar el contenido con ideas menos “prestadas” porque un artculo, no necesariamente pertenece al “gnero” de los ensayos.

Comment provided July 3, 2012 at 9:50 AM


Very rough translation:

Very good article, and better recommendations that we must apply those who write for the public and above all webmasters. It is clear that the quality content and commercial/promotional articles each have their own space, and who seeks promotional texts, simply visit the page with that content. Abuse of the links, if you as a writer does not like, much less to a potential visitor/reader, everything must be considering it and improve content with less “borrowed” ideas because an article, not necessarily belongs to the “gender” of trials.


Tony Parker writes:

Thanks for enlightening me on the mistakes that are best avoided in an article. I did know about those points but your post has given me a good enough clarity on the right course i should tread whenever i am writing an article next. Thank you EzineArticles for being such a great platform of knowledge sharing. Cheers!

Comment provided August 27, 2012 at 12:41 AM


Randall Magwood writes:

Awesome blog post. I think when it comes to article marketing, most newbies don’t write as much as they need to be writing. 2 articles a week won’t get you far with article marketing. At least 1 a day is the minimum of what they should be doing.

Comment provided December 30, 2012 at 7:24 PM


Lance Winslow writes:

Right Randall, plus, one-per-day is a great habit to get into, and it will help hone your writing skills, which are important regardless of your profession.

Comment provided January 1, 2013 at 2:24 AM


Mushtaq writes:

I strongly agreed with doing so will help you drive qualified traffic back to your blog or website and cultivate a long-term relationship with your audience.

Comment provided June 28, 2018 at 2:32 AM


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