Article Content vs. Real Life – Location Stuffing

Lenny Wordsmith Bungles Top Ten

Location stuffing is like handing a tourist a blank map and then telling them to meet you on the corner of Broadway and Main. Not only will the tourist get lost, but they certainly will be wary of trusting you again.

If you choose to target an audience or demographic based on a location (instead of a national or even global audience), ensure you are providing the reader with a detailed, unambiguous map that is relevant to your article’s topic.

In the 11th episode of the Article Content vs. Real Life series, discover how Late Night Article Writing host Lenny Wordsmith learns to provide value without location stuffing.

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Be a World-Class Expert: Just Say No to Location Stuffing

Think of it this way: Let’s say you are lawyer in San Diego, California. You may feel like every single bit of information in your article is specific to San Diego – but is it really? Sad to say, but people from all over the country still need law advice about bankruptcy, DUI charges, divorce, etc., not just San Diego or California for that matter. So your information may be applied to audiences in other states, not just California.

Lenny Wordsmith’s mistake was that he was alienating the majority of his global audience by location stuffing “Canada” without context or reason. Let’s take a closer look at what Lenny was saying before his Editor stepped in: “EzineArticles Blog Canada”, “Video Channels Canada”, and “your unresolved issues Canada”. Not only is this information ambiguous, it’s grammatically incorrect and makes absolutely no sense whatsoever.

Focus on being grammatically correct and delivering value to your readers. Simply repeating the location doesn’t add value to your article and your readers will see right through you. However, if your reader feels like they could walk right into the location with your article guiding them like a map – that is valuable information.

A Good Writer in Hawaii Is a Good Writer in Italy

Be knowledgeable, concentrate on the content you’re delivering, and do not try to manipulate your audience subliminally. Location-specific articles can have some great benefits – if done correctly. Should you include a location in the title of your article and/or the article itself, always consider whether it adds value to your article by providing key insights that are truly unique to that location and that location only.

For more information on how to write with a location in mind, check out our quick 2 Minute Approval Tip: Make Location-Based Articles Specific.

25 Comments »


1
Lance Winslow writes:

Absolutely spot on, and it’s good EzineArticles recognizes this and is willing to be stringent in editorial rules. I sure wish I could Google +1 this to the world, but I didn’t see a button on this page.

Comment provided February 1, 2012 at 1:56 PM

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2
Denise Rutledge writes:

Okay, your San Diego attorney isn’t likely to have much information that’s specific to San Diego, but his information could be California specific. If the grammar is spot on, then the editorial staff doesn’t really have the legal knowledge to discern whether the information is location specific or not.

The key is to make sure you include information in the article that is drawn from sources within your target region. For example, if the target really is Canadian readers, then quote from Canadian specific entities such as Canadian newspapers or government sites. Make it clear that the information cannot apply to anywhere else in the world.

Comment provided February 1, 2012 at 2:25 PM

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3
Denise Rutledge writes:

By the way, I’d add this. That San Diego lawyer could make her article specific to the city she serves by writing an article that discusses a situation that arose in a San Diego court related to her area of practice. Just don’t mention specific names.

Comment provided February 1, 2012 at 2:27 PM

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4
Jarvis Emerald writes:

Great Article :) Actually it’s the 1st Ezine article I ever read since joining. Recently I have been collecting stats of my Media and feeling ready to do a little reading.

Comment provided February 1, 2012 at 3:07 PM

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Jarvis –

Thanks for the note and welcome to the EzineArticles blog! I think you’ll find that it’s a wealth of information, hints and tips. Check back regularly because we post something new almost every weekday.

– Marc

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Jarvis Emerald writes:

Got it :) i’ll be here…Thanks Marc.

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5
Vanessa Blais writes:

Actually, this particular article uses an extremely bad example by referring to legal sites. Laws vary from state to state. We have a local business that can’t serve anywhere but our local tri-county transportation industry ourselves. Promoting our business even to our ‘state’, wouldn’t be of any use to us or our customer base, since we are only licensed to operate in three counties. Sometimes, it’s very necessary to be extremely geo-specific.

Comment provided February 1, 2012 at 5:33 PM

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6

Location specific with Global connection would be more appealing, since world is a global community now and people at every nook and corner are enthusiastic on happenings every where. So a development in California court is relevant for world community if it has a global appeal

Comment provided February 1, 2012 at 7:05 PM

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7
gary england writes:

More likely Lenny Wordsmith got caught up in being Canadian, not location stuffing. Everything in Canada is Team Canada, Defence Canada, Revenue Canada …. so why not EzineArticles Blog Canada. If that’s what it is, it’s not bad grammar – just the way they think.

Comment provided February 1, 2012 at 7:28 PM

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Denise Rutledge writes:

Gary, you are so right. Can’t help but love them for it. It just highlights that English is colored by every place on the planet it has migrated to. Thanks for a moment of refreshing laughter!

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8
Jon writes:

Hi Penny, nice stuff of information. I never use location in my title and i write article for whole world not for a specific location and i am enjoying it. Thanks.

Comment provided February 1, 2012 at 8:06 PM

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9

Well, I guess it would work in a SEO context! Otherwise it is a bit confusing how it was presented in the video.

I do agree that as connected as our world has become, most information probably is relevant in other places so we should avoid limiting ourselves by location.

Comment provided February 1, 2012 at 8:08 PM

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10
Marc Mays writes:

I have to second what Vanessa Blais commented: using legal examples is a *very* bad idea. While some laws are applied at the federal level (such as bankruptcy law), others are applied at the state or local level (such as criminal law for a DUI, or family law in the case of divorce). Writing an article without specifying the explicit region (or even country) covered, can leave the author open to potential charges of malpractice, if and when someone from outside the coverage area relies on the advice provided!

Fortunately, it is unlikely that a licensed attorney would submit such an article, being aware of the potential exposure to liability. However, this is a valuable lesson for authors in other areas: Recognize when your advice is region-specific, and explain why this is the case to your readers. You will save yourself headaches, and solidify your reputation as an expert author by demonstrating knowledge of the finer points of your subject area.

Comment provided February 3, 2012 at 1:56 AM

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11
Robyn Walter writes:

Reading this article really brings home the whole “stuffing” issue be it location or keyword. I am amazed how many people still do it!

Comment provided February 4, 2012 at 7:48 AM

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12
Kerith Powell writes:

Getting past the example of legal advise, this information is useful to me and it was presented in a light manner. This also is my first read on the blog and you have my interest. Thanks.

Comment provided February 6, 2012 at 6:44 AM

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Kerith –

Glad to hear it! Now our job is to keep your interest. :-)

– Marc

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13
Agus Siswoyo writes:

Unfortunately, theory and practice are not always in the same corner. So, I suggest my ghost-writing team to have more experiences in their lives. Based to their daily activities, they can get lots of great ideas.

I’d like to rewrite this article to my blog in Bahasa Indonesia. Nice topic! :)

Comment provided February 14, 2012 at 4:41 AM

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14
Brandon Murray writes:

If your site contains an unnaturally high density of one single keyword, your site will actually drop in the rankings rather than rise.

Comment provided March 7, 2012 at 3:24 AM

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15
john writes:

Thanks Penny for describing insight out about article writing. This really gonna help me to some extent. Cheers!

Comment provided March 25, 2012 at 11:41 AM

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16
Cliff Rohde writes:

It’s not unusual to have a situation where you may have an item of general information but you don’t really care whether the entire world sees it; you only have interest in local people seeing it.

Sprinkling locale into the posting has relevance because it ties the local reader in, even if a reader three states over may have interest. It’s relevant to the local reader because the provider of the information is local.

There’s always the possibility of overdoing it (“stuffing”), but I don’t think that analyzing whether the posting still makes sense if you take the words related to location out is necessarily a determinative test.

Comment provided March 28, 2012 at 10:58 AM

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Cliff –

You’re right, in certain cases our rule of thumb isn’t going to work. For that reason, we allow our editors to make the final determination on a case-by-case basis.

– Marc

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17
Maxwell Ivey writes:

Hello; I just listened to the first video from you or anyone in the EzineArticles family. I like your style. You get to the point quickly and make suggestions that are easy to understand and implement. Is there a way we could submit video comments? How do we get our own show on the network? Take care, , max

Comment provided March 28, 2012 at 11:24 AM

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Max –

Feel free to submit your video comments right here on the blog!

All of our videos are done in-house by the EzineArticles Creative Services team. We’re not currently accepting 3rd party submissions – but you never know what may happen in the future.

– Marc

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Maxwell Ivey writes:

Hi Marc; Thanks for the quick reply. so, exactly how do i post a video comment? I mean if someone posts a video on youtube, there is a place designated for you to upload video comments to their work. and I only asked about having a spot on the network because I figured there are people out there who would want to know but probably not be willing to ask. by no means am I an expert, just another guy trying to make a living with an online business. take care, max

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Max –

There is currently no way to leave comments on a video in our library. This function may be added eventually to our My.EzineArticles.com interface, but for the time being you can comment on the blog post that contains a specific video since all videos premiere on the blog first. You can also go to our YouTube channel and leave a comment there on a specific video: http://www.youtube.com/EzineArticles

I might suggest that you go to your My.EzineArticles.com interface and click on the “Feedback” button in the lower right-hand corner. Then send us a request to add that feature. All suggestions obtained this way are given sincere consideration.

Thanks for your interest!

– Marc

– Marc

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