Product Review Article Template

Write a Product Review to Help Consumers Make Timely Decisions

Product reviews are a fantastic way to educate consumers about their purchasing options while also sprinkling in some of your own expertise and personality.

Many consumers (or potential readers) look for product reviews to gauge the effectiveness of products on the market.

The Internet is a great place to share your reviews of products as it has become the #1 way consumers gather data to research a future buying decision.

Here are two keys to keep in mind when writing your product review:

  • Harness Your Bias: While you may have some strong opinions about a particular product one way or the other, make sure: 1) you do not have a vested interested in the product, and 2) please keep negativity to yourself – abusing a product or service will hurt your credibility, not the other way around.
  • Let Value Be Your Guide: Avoid generic statements, e.g. “Where can you buy [product]? Go Online!” Readers are already online looking for information on the product, so they are covered in that department. What readers ARE looking for is an informative product review, chock-full of valuable details about the actual product by a credible source.

The format of a product review is actually pretty simple. So let’s get started:

  • Introduction: Start with a brief introduction to the product. Explain what it is and what it does. If there is an interesting story involved on how you stumbled upon the product, you could tell it here.
  • Body: Share a quick review of how the product worked for you. Give the product a rating or grade.
  • Pros: List the benefits of the product. Pick out the features that work particularly well and things that made the product stand out. Try to include at least 2 or more pros.
  • Cons: List any potential drawbacks you see with the product.
  • Analysis: Revisit your rating or grade and explain how you arrived there.
  • Conclusion: Stay positive while concluding the review. Name other options if you have tried them. If it is a new product or a new field, make recognition of that.

For your next article, write a timely product review and use these keys to ensure your product review articles are informative, non-biased, and valuable to readers. Let us know how it worked for you!


GeeDee writes:

Great phrase “Harness Your Bias” and an important issue for me when I am reading a review, I hate too much opinion but equally I like to know what a real person experienced about the product. Nice template
From My Workplace near the kitchen sink!

Comment provided November 7, 2011 at 9:29 AM


newbie writes:

One of the first things I have learned thru this business, is that you need to be able to do a review in a clear concise manner. This breaks it down into steps a newbie can follow! Thank you.

Comment provided November 7, 2011 at 10:52 AM


Denise writes:

Thanks for the template. It will help with my link building strategies.

Comment provided November 7, 2011 at 12:59 PM



I write reviews for many dating sites and give online singles a good food for though what to select and why. I think while doing review you should judge the product for their usability and trust.

Comment provided November 7, 2011 at 1:00 PM


Alvaro writes:

What do you mean that in the conclusion you have to stay positive ; if the final “conclusion” is that the product actually is no good and also has none positive issues . Not to be rude, but maybe being truthfull is good enough?

Comment provided November 7, 2011 at 2:06 PM


Alvaro –

You’re right, you should be truthful in any product review articles. However, the point of staying positive in your conclusion is to add a touch more credibility to your review – especially if your review was negative. To acknowledge that the product/service does have some redeeming qualities or that its lack of quality may be due to mitigating circumstances dispels any perception that you’re being negative simply for the sake of being negative. In other words, you don’t want to risk looking like you “have an axe to grind” with that particular product or service. Ending on a positive note will help prevent that from happening.

– Marc


David J. Peyton writes:

Regardless of the review outcome, be positive and look at the glass as half full.

I understand that and try to abide by it as often as possible. There’s nothing wrong with positive reputation management.


Fred writes:

Thanks for this insightful information.
I will use it next time I do a review.

Comment provided November 7, 2011 at 4:22 PM



Yes, thank you very much for this article! I’ve been working on my own template and this helps with my direction. I do like the phrase, “harness yoru bias” as well. I will definitely remember to do that!

Comment provided November 7, 2011 at 5:32 PM


Joseph Dabon writes:

Great article and another great venue to pour out our creative juice. But where can I get products to review or how do I get into it?

Pardon if I appear to be a bumpkin but I am. Please bear with me.

Comment provided November 7, 2011 at 6:53 PM


Mazin writes:

Honestly when I write a review I always point out the pros only. You have opened my creative power and I will use your method next time. Thanks.

Comment provided November 7, 2011 at 10:15 PM


Sourav Sen writes:

Thnx 4 the tips.
I recently started writing amazon prd. reviews and Ur tips will help me.


Comment provided November 7, 2011 at 11:19 PM



Is it just me or am I mistaken in thinking that EzineArticles does not accept product related articles?

Comment provided November 8, 2011 at 11:19 AM



We do accept them, however product reviews should not be the only content type in your article portfolio. Reviewing baseball bats because you are a baseball coach is a review worth writing. Your expertise stands behind the review.

This provides a far different experience than an author who writes products reviews simply for SEO and for the use of another company’s brand for traffic traction. These article types are not acceptable.



Thanks for this tip! I actually like to write but I just don’t know how to do it properly. I recently took a task about writing from my work and I think I almost failed it. So having this guidelines is always a good thing for newbies like me. Will definitely take note of this post and I’m sure this will be handy in the future.

Comment provided November 8, 2011 at 4:06 PM



Thanks for this info… you’ve got a nice little formula there.

I also agree with GeeDee (the first commentor) about “Harness Your Bias”.. it sounds too cheesy when people write reviews with too much hype or bias.

If I could add something, a comparison table or chart is always helpful too.. especially when there are similar products to the one you’re reviewing.


Comment provided November 8, 2011 at 10:59 PM


Alan writes:

I didn’t think product specific articles were acceptable either. Must be a sign of the times for EzineArticles.

Comment provided November 9, 2011 at 11:41 PM


Amanda Thomas writes:

Mentioning negative things about a product is one of the most important things you need to do in a review in my opinion. Nothing is perfect and saying otherwise is lying to your reader. It also builds trust when you are willing to mention a product flaw. It proves you aren’t out only to sell, but to help them make an informed decision.

I love doing product reviews but never put them on EzineArticles because, as I recall, you guys do not allow direct affiliate links, is that correct? Though I suppose I could just as easily link them to an informational page on my website.

Comment provided November 15, 2011 at 9:40 PM


Amanda –

EzineArticles accepts affiliate links in the Resource Box of articles as long as they follow Section 3 of the Editorial Guidelines. Read and become familiar with these guidelines.

Affiliate links are allowed if the link is a domain name you own which forwards/redirects to the affiliate link from the top-level of the domain name. So, if the link redirects from a top-level domain that you own, like, and it goes to your affiliate link page, that’s okay. However, if the link redirects from a domain that you do NOT own, the link and the article won’t be accepted by EzineArticles.

We don’t accept affiliate links that redirect from a subdirectory on a site that you own, like, or a subdomain, like

Remember, affiliate marketers are held to the same standards and expectations set up in the Editorial Guidelines as for all Expert Authors. They are expected to provide quality, original content in every article they submit.

– Marc


Terry writes:

Why would I write an article about a product I have no vested interest in? Pretty silly of me to do so, don’t you think. What do any of us do without an interest in the activity? Nothing, frankly. It is impossible.

Comment provided February 23, 2012 at 1:15 PM


Benny Digian writes:

I have seen a lot of product reviews based on collecting reviews to get a pool of pros and cons then the writer use them to help readers reach a final conclusion.

Comment provided March 3, 2012 at 2:31 AM


home protection writes:

Was looking for something like this for a while.
I Will use it on my blog to review the products in my e commerce store.
Saved me a lot of time figuring it out by myself.

Comment provided April 5, 2012 at 10:19 AM


K Viswanathan writes:

Thanks for the format. I was searching for this. Can I write a product review of a product that I had recently purchased from Clickbank?

Comment provided March 24, 2013 at 1:37 AM


Hi K,

Yes, you can write a review of a product you recently purchased. Please keep in mind though, that we are only able to accept affiliate links if they redirect from a Top Level Domain that you own. It’s also important to ensure the article body is free from overly negative commentary or overly promotional material.



Chelina writes:

What is the ideal minimum and maximum number of words for product reviews?

Comment provided May 7, 2013 at 9:01 PM


Hi Chelina,

We allow articles between 400-5,000 words. The ideal article length is usually around 500-700 words, which also applies to product reviews.



Ronis writes:

I have been writing article reviews in accordance with the above format, but I just place the affiliate link in the keywords in the body and the lower part, whether it is correct or need to fix again … thank you

Comment provided May 21, 2013 at 12:37 AM


Hi Ronis,

Please keep in mind, we are only able to accept affiliate links when they redirect from a top-level domain that you own. To see more information on this please visit our Editorial Guidelines here:



Henry Nguyen writes:

I Appreciate this one, you are a great author. It is really written in depth analysis and have urged visitors to look forward more on your writing. Thanks you for sharing

Comment provided October 10, 2013 at 8:49 AM


Burcin Agar writes:

Thanks for this informative post, what I was looking for.

Yes unfortunately there are a lot of hypes and misinformation in internet. What we have to do is find the right information, implement it and stay out from the crowd.

Have a a nice day!

Comment provided October 25, 2013 at 4:49 AM


tophan writes:

Hi ! I have tried to write a review for the product that I want to sell but do not know where to start. I’ve read a few tutorials on the internet and also do follow, but I really satisfied. I happened to read your article through the link by a friend and I really liked your article. I will apply to all subsequent review my products. Many thank for your post .

Comment provided May 25, 2014 at 3:45 AM


Sanusi writes:

Thank so much for this information, Since 2001 but still very relevant. have read the tutorials am very much happy with what i see,

This what exactly what i want.

Thank so much Christopher M. Knight,

Comment provided June 21, 2014 at 11:28 AM


ben writes:

tks,this help me a lot!

Comment provided June 22, 2014 at 11:50 PM


Thanh Thai Blog writes:

Yes, thank you very much for this article! I’ve been working on my own template and this helps with my direction. I do like the phrase, “harness yoru bias” as well. I will definitely remember to do that!

Comment provided January 18, 2015 at 1:37 AM


Julia Nguyen writes:

thx 4 the tips

Comment provided January 21, 2015 at 8:33 AM


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