How do you demystify your reader’s objections and uncover the real truth in your niche?
With so much information out there, it is easy to be lured down the wrong informational path. Even the savviest Internet readers have been led astray all too often.
If you are seeing confusion within your niche, why not address it head on?
As an expert in your niche, you are in a position to share your expertise and help people overcome obstacles to reach the real truth. Your shared knowledge will leverage your credibility and bring targeted traffic back to your site.
In this article template, your ability to paint a picture of a topic accurately and then cut through the objections to deliver a slice of reality builds momentum for the reader, as well as trust!
Can’t think of an objection? You can gather this information by checking out discussion pages, forums, FAQs, or even collaborating with other experts.
Let’s unveil the truth with this Overcoming Objections article template:
The Title: Many People Believe That (Objection Goes Here)
Introduction: Describe what people believe about the industry and why folks believe it. This helps build a foundation of trust and they’ll want to read what you have to say to contradict that view. Which brings us to the…
Body: Kick off with a contradictory word such as;
And then write a paragraph of why this is NOT the case, and what the reality actually is. This helps leverage your expertise in your niche by highlighting the truth against the objection. You are now the source by providing your unique perspective and backing it up with your experience and knowledge as you share it with the reader.
Next, you need a couple of paragraphs to “boomerang” your article back to the original objection, stating why the objection is false and why the exact opposite is true. Provide details and back it up with the evidence: your experience and knowledge.
Conclusion: Lastly, follow-up by reminding people that it’s okay to have believed the falsehood, as many people do, but now they know the truth and should now act on that knowledge.
Walking through these steps will make it infinitely easier to write a high-quality article in no time and help ease readers away from false notions of your niche!
For your next article, consider writing an Overcoming Objections article. Once you’ve completed at least one, come back to this entry and let us know about your experience or if you have any questions!