Articles Too Short Or Too Long? Learn How To Write In The 400-700 Word Sweet Spot!
Catchy titles and intriguing summaries are important to hook the reader’s interest, but ensuring your article body maintains that interest can seem a bit challenging.
Too Long: If you write a lengthy article of 1,000-5,000 words, you might lose the reader’s interest or make them feel like they are on a wild-goose chase for the information they desire.
Too Short: If you write a short article that just barely meets the word count, have you engaged the reader’s interest long enough to give yourself the credit you deserve and build enough trust with the reader?
In this quirky video, we illustrate how size matters:
So what’s an article writer to do? How can you make sure your article is not too small and not too big?
If you tend to write articles that are too short, or articles that are too long, never fear! It’s easy to maintain quality in 400-700 words with these great tips:
Short Articles vs. Long Articles
Too Short: Too-narrow topics sometimes cause short articles. If the article topic is too focused on a particular target, it has little room for creative growth. Give yourself more wiggle room to introduce new facets the reader may not have realized on their own by widening your net and introducing what the reader might want to consider next. This provides extra incentive for the reader to continue on to your website.
Too Long: Many long articles are a series of articles in disguise! Consider the article itself – if you were to compartmentalize the article into a series, how might you narrow the focus of your niche? Break this down into a series of articles!
Lists, Lists, Lists
Too Short: Lists are incredible tools. Set a number, such as 5, and write this down as your skeleton. Then consider why your audience wants this information, how will they benefit from it, and how you can add your unique perspective to provide original value and build your credibility.
Too Long: Consider all of the points of the article and if you were to consolidate it into a list, what information could be pared down? Consider the main focus and all solutions that build that focus as a 3-5 word header and 2-3 sentences explaining the solution. Tip: Paring down is best employed by another proofreader – they will be able to identify content that this not needed to help convey your point!
Learn to Write With Templates!
Too Short or Too Long: Sometimes all it takes is finding a template that works for you and sticking to it to train yourself into writing content between 400-700 words. We release new quality-driven article templates in the Article Writing and Insights Blog. These article templates provide focus and make writing balanced informative articles easy!
There you have it! Size DOES matter, but don’t be intimated by it! There are tons of simple solutions to writing 400-700 word articles to target your audience, maintain your credibility, AND drive qualified traffic to your site.
What do you do to ensure your reader doesn’t get the short end of the informative stick and they don’t wander from the page because of a lengthy article? Let us know in the Comments section below!