Expert Author Showcase: Kerry Finch
Expert Author Kerry Finch sets herself apart from other Expert Authors by the sheer number of articles she has written.
She estimates that number to be in the thousands, but you wouldn’t be able to tell that by looking at her account as she ghostwrites a large majority of her articles for others.
Kerry divides her time between writing articles and other promotional material for a select group of internet marketers, and doing the same for her business.
She says, “Article writing is at the foundation of any marketing plan that I compile for my own projects and those of my clients. One well-written article can be leveraged in so many ways, primarily though as content for our own sites.”
She continues, “The fact that my clients are mostly internet marketers has given me special insights into their particular requirements. I don’t mass-produce articles, and always ensure that quality research has been done to ensure that they contain worthwhile information that is relevant to my (or my client’s) niche or topic area.”
Mass production and distribution of low quality articles is a practice that has a negative impact on everyone involved in article writing. Kerry hopes that the strategies she shares will help others and keep them from stooping to submitting low quality articles. “It is very important for marketers to understand that when a poor quality article is published online bearing their name, it can be republished over and over – it’s out there forever and a full recall of it almost impossible,” she says.
“Having material that is irrelevant, full of padding and ripe with poor grammar published under their name is not just a poor investment, but harms their credibility and authority as well. There are services for distributing such articles for SEO, but they should not be published to high level sites like EzineArticles.”
These are only some of the tips Kerry shares in her articles. Here are some more quick tips from Kerry:
- Spell Out the Link in Your Resource Box – Write out the link in the Resource Box in full at least once rather than using an anchor text link (e.g. http://www.kerryfinchwriting.com). When articles are reproduced by other web publishers, this guarantees that your website link will be included in the article even if the publisher doesn’t copy the article with EzineArticles’ EzinePublisher feature.
- Explore New Writing Environments – Being a writer for the web has its benefits. Among them is that, with the right equipment, you can write and submit from anywhere with an Internet connection. Or, you can write offline and then submit your work later when you have a reliable Internet connection.
- Leave Out the Padding – Don’t pad your articles with vague, paragraphs just to get to a designated word count.
- Test New Niches – When you are inspired by a topic outside your main niche, write a well-researched article about it. Let your creativity and passion increase your niche variety.
- Don’t Use Your Resource Box to Give Your Life Story – Readers are rarely interested in you initially, but rather in what your article is about. They need to know how to get more information. Provide a call-to-action with a link to more details, and they will leave happy. If they want to know about the writer in detail they can check their profile.
Have a question or comment for Kerry? Feel free to leave it in the Comments section below.
Hello Sreekumar,
These days most of my clients are repeat customers or personal recommendations.
Importantly though I have consistently added content to my own website, which is well optimized for the keywords for my business. So I do receive lots of enquiries via my site contact page.
One of my affiliate marketing strategies is offering a content pack as a bonus to the high-value items. This gives people in a relevant niche good content to support their endeavors, and a potential ongoing client for me.
In the early days I sought work through Elance.com
Hope that helps
August 11, 2011 at 4:22 PMKerry
[Reply]