Hitting the Localized Niche Bull’s Eye
Many Expert Authors use specific locations as a method to target localized search results. This can be extremely advantageous for authors, but it also can be challenging to hit that localized niche bull’s eye.
Imagine a localized niche as a target. If you can hit a bull’s eye like Robin Hood and deliver detail-oriented content to the location, your legend (credibility) will reach far and wide.
Great localized niche authors understand there’s a distinct audience looking for location-specific information. This may include audiences looking for an article on travel and leisure destinations or someone else looking for real estate market data.
What makes location-specific articles so great? Localized niche articles are valuable because they are more likely to be derived from real world experiences and insights. By writing a quality article about a location, the author provides a very specific service to their niche that is entirely unique!
You, too, can take advantage of your experiences and write articles that target localized searches.
Keep this in mind: By writing a title with a location name in it, you’re making a specific promise to the reader that you’re going to give insights truly unique to the location.
2 Keys to Writing Localized Niche Articles:
- Target: Ensure your article’s content is specific to the particular locale.
- Aim: Ensure your title accurately represents the content of the article.
If the information in the article isn’t specific to the named locale in the title or if the title doesn’t accurately represent the content in the article, the article fails to deliver on its promise to the reader and the article won’t be approved for publication on EzineArticles.com.
Don’t attempt to use a quick fix! Ensure the article uses the 2 Keys outlined above: target locale specifics and aim for accuracy!
One common mistake authors use as a “quick fix” to this problem is remove the location name out of the title. Stripping, or removing, a location from the title and leaving it in the article body is not acceptable because the article still references the location.
For example, I’m an expert on building houses and I write an article about building a home in Florida. I title the article “Top 10 Tips to Building a Home in Florida” and then I list 10 tips about building a home, from “contractors in Florida will help you with a, b, and c” to “framing studs for Florida homes using the balloon technique.”
What’s wrong with this picture? In all my frenzy and excitement during the article drafting process – I forgot to add the essential Florida element to the article. I’ve failed to deliver on my promise to the reader! They wanted an article about withstanding hurricanes or whether to build in Tallahassee or Miami. I’ve provided great building tips, but my tips could apply to Hawaii or South Carolina!
So I try the ill-advised “quick fix” and remove Florida from the title, but in my efforts to keep my promise, I fail to see the entire article is riddled with references to Florida. This isn’t acceptable because now I’ve confused the reader.
In the end, this isn’t a “quick fix” at all. It ends up taking away from your credibility as an expert in your niche. To stay on target, ensure the article is specific to the location you’re writing about (i.e. provides a detailed description of the named location), and you will hit the localized niche bull’s eye!