What makes content juicy?
Just like the appetite we hold for the most succulent food, we also have a craving for succulent article content.
Of course, we all have slightly different tastes, but articles that hit “the spot” with ripe, juicy content usually have several things in common that hit the taste buds of the target audience you’re reaching out to.
Recognizing juicy content is a whole lot easier than writing it. To get you on your way to writing juicy content 100% of the time, here are some ways we recognize juicy content and then some tips on how to make it happen in your own articles.
Content is juicy when …
- It gives the feeling you’re writing a top secret diary entry – In other words, you’re giving stuff that you don’t share with just any person. It’s special information. It’s also not dry or indigestible.
- You know you could be charging top dollar based on the quality of the information – At the market, the “Free, Take One” sign is rarely propped up next to the juiciest watermelons or oranges. Instead, they might put the sign up by their overripe produce. Surprise people with the quality of the article content you provide for free. They’ll appreciate it and be way more likely to come back for more – whether it’s free or not.
- There isn’t anything out there like it on the web – The special angle you take into your writing will strongly dictate how unique it ends up. Yes, being a better-than-average writer helps, but you can also repeatedly generate juicy content if you’re the first/best writer in your niche to ______________________. (e.g. compare your niche to everyday life, write articles that elicit a strong emotional response, etc.) You make it one-of-a-kind by injecting yourself into the writing.
- It modifies or shifts your worldview – There’s a difference between providing interesting information and completely changing the way someone else approaches a topic. The article has to be insightful AND address possible counterarguments successfully.
- It’s evident you “get” who the audience is and the position they’re in – Knowing your audience is a big deal. Without a strong connection to the audience, you hardly stand a chance to present them with the juicy stuff they are looking for and present it in the way they are most likely to receive it.
Now, an article doesn’t have to have all of these things to be juicy. It’s rare that an article will meet all of these points, but think about what each means and how to get your writing to that point.
What do you think it is that makes article content juicy? Was it left off this list? Add it in the comments section below.