A personal story or anecdote can be the perfect gateway to the hearts and minds of your audience.
Not only does a personal story give you a chance to share your experiences, but you also get to build trust with your audience by showing what you know about your niche.
After all, if you’ve gone through something yourself, even if it was just one time, you probably have an insight to share with other people who face similar circumstances.
The key to writing an article based on a personal story is to tell it clearly and explain the moral of the story (i.e. what did you learn from it?).
Without that, there’s no point in telling the story at all.
Sharing a story with a clear moral is a good way to share the experience AND build trust with your audience as an authoritative voice in your niche. Here’s a general overview of how to do that:
- Pick Your Story – Every day we stumble across opportunities to share our stories, but we don’t always think to write down what happened and save it for an article to be written later. Start writing down what happens when you’re experiencing something new or something related to your expertise.
Once you start doing that, you’ll have some idea of the story you’d like to tell through your writing. You could be writing about something that just happened yesterday. Or, you could think about the past and flip open your journal to bring back older memories.
- Tell the Story – Set the scene for the story by providing the who, what, when, where, why and how of what happens. Leave out information if it seems trivial or unimportant to the story. Use chronological order as best you can.
- Explain the Moral of the Story – Feel free to combine the story and moral together. The more you go into detail on why you’re telling the story and what you learned from the experience, the better.
For example, you might be writing about a recent night out when you were trying to save some money. The moral of the story could be something like, “See it really is possible to find inexpensive food and entertainment in the heart of New York City. Dinner for two and a movie cost us less than $40. You, too, can save by following these tips …” followed by your own original tips.
- Give Further Advice – Add additional advice as you see fit. Also, think about whether you would have done things differently given the opportunity and share that.
So, what are you waiting for? Start turning your personal stories into insightful articles today!