Episode 15 of the “2 Minute Approval Tips” Video Series
We’re back again with yet another 2 minute tip to help you avoid some of the most common reasons for article rejection. Today’s tip is to make location-based articles specific to the right location.
Articles that target specific locations can be very successful in regards to SEO. That’s because there’s usually an audience out there searching for articles about certain locations.
By including a location name in the title of an article, you are making a promise that the article will have specific information related to that location. If you fall short on that promise, your article won’t be accepted.
In this video, I’ll share how to avoid this common rejection reason and make your location-based articles specific to the location.
A Quick Recap of the 15th “2 Minute Approval Tip”
- Targeting Localized Search – Articles about specific locations, like cities, neighborhoods or tourist attractions, are what we consider to be targeting localized search. These types of articles are easy to spot because they usually have a location name in the title. They can be really valuable for readers who are looking for information about something associated with a specific place.
- Sharing Localized Information – We see a number of articles targeting localized search fall short on following through and sharing enough information about the named location. The audience essentially gets tricked into thinking they’re going to get the local information they were looking for and instead just get general information.
- Making it Unique – If the article has content that covers what’s unique about the location and the information can’t be applied to any other locale, then it would be acceptable. For example, an article titled “French Riviera Bistros – 3 New Restaurants With Mouth-Watering Entrees,” that names 3 restaurants specific to the French Riviera would have a ton of value for people looking for restaurants in that area. However, if that same article named 3 chain restaurants that can be found in many locations, with no additional information about specific places, the article wouldn’t be specific enough.
- Substitution Test – When you’re writing an article targeting local search, use the substitution test to confirm that your article has enough location specific information. Simply substitute any other location name in the article title and body. Does the article still make sense? If so, then your article isn’t quite unique enough to the locale.
Before you start writing, you need to know exactly what makes your locale unique in order to master the art of writing location-based articles. Once you are able to pinpoint those unique items, you’ll be on your way to writing the valuable article people are looking for.
To check out the entire “2 Minute Approval Tips” series, click here. Then, put all the “2 Minute Approval Tips” to good use by writing your next set of high-quality, original articles for more traffic back to your website or blog.