DOs and DON’Ts of the Perfect Resource Box
Readers come to your quality articles looking for your expert advice, right? Then, once they find what they’re looking for in the article, they read on into the Resource Box to discover more about you.
The perfect Resource Box provides just enough information to help your readers discover who you are, yet leave them hungry for more about you and your expertise.
Many Expert Authors have this system figured out and take advantage of it with a highly-effective Resource Box. Meanwhile, others lose out on countless visitors to their website because they share irrelevant information or they get greedy with too many calls-to-action.
In this video, I’ll share Resource Box best practices to guide you in the process of creating that perfect Resource Box for each article that’ll leave your readers hungry for more.
Here’s a recap of the video, including the DOs and DON’Ts:
The Resource Box is at the end of the article, and it gives the reader extra resources to learn more about what they just finished reading. To craft an effective Resource Box, there are a few simple DOs and DON’Ts to keep in mind:
- Keep The Resource Box Shorter Than 15% Of Your Article Body – This applies to both the word count and the line count of the article. Say, for example your article is about 500 words and it’s about 25 lines long. In this case, your Resource Box needs to be less than 75 words (500 words x .15 = 75) and 4 lines (25 lines x .15 = 3.75).
- Include Your Full Name – People who aren’t proud of their work are typically the ones that don’t attach their name to it. Include yours at the start of the Resource Box and show that you’re confident in your position and insights.
- Include Your Unique Selling Proposition – The Unique Selling Proposition (a.k.a. USP) is the special thing that you bring to the article writing arena that sets you apart from everyone else. It’s what makes you special as an expert and an author. Why should somebody pick you?
- Upload An Author Photo – When you have a photo uploaded on your account, the thumbnail of that image appears in the Resource Box of all of your live articles. Offering a face to put with your name is a great way to gain credibility and show you are real human with a unique expertise.
- Provide One Simple Call-To-Action – Use your USP to convince the reader to act. We call this the call-to-action because it offers readers a follow-up action to do once they finish reading.
- Don’t Get Greedy – Just because you have a reader’s attention doesn’t mean they won’t click away from your article. One simple call-to-action is part of the perfect combination of “take” that you should aim for in the Resource Box. If it isn’t simple, they’re less likely to follow through.
- Don’t List Every Website, Award or Product – There’s no faster way to dilute your credibility than to list information that has nothing to do with the content of your article. The Resource Box isn’t your trophy room.
You can create, save and edit Resource Boxes for use in future articles. To create one:
- Log into your Member Account
- Under the Profile Manager drop-down, select Edit Authors Resource Boxes
From here, you can create new Resource Boxes, edit saved ones and set defaults. All levels of free membership grant you access to save up to 3 Resource Boxes in your account. The saved Resource Boxes are easily accessible right from the article submission page. An upgrade to a Premium level account adds an additional 9 Resource Boxes (12 total) for the same easy access.
Once a Resource Box is added to an article and the article is live, you can change the Resource Box manually. However, keep in mind that if you do this your article will have to be re-reviewed to make sure it passes all of the current Editorial Guidelines.
Now, go and create that Resource Box with the perfect combination of give and take to maximize your credibility and increase traffic to your website or blog.