Resource Box Best Practices

DOs and DON’Ts of the Perfect Resource Box

Readers come to your quality articles looking for your expert advice, right? Then, once they find what they’re looking for in the article, they read on into the Resource Box to discover more about you.

The perfect Resource Box provides just enough information to help your readers discover who you are, yet leave them hungry for more about you and your expertise.

Many Expert Authors have this system figured out and take advantage of it with a highly-effective Resource Box. Meanwhile, others lose out on countless visitors to their website because they share irrelevant information or they get greedy with too many calls-to-action.

In this video, I’ll share Resource Box best practices to guide you in the process of creating that perfect Resource Box for each article that’ll leave your readers hungry for more.

Downloadable Versions:
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Here’s a recap of the video, including the DOs and DON’Ts:

The Resource Box is at the end of the article, and it gives the reader extra resources to learn more about what they just finished reading. To craft an effective Resource Box, there are a few simple DOs and DON’Ts to keep in mind:

DO

  1. Keep The Resource Box Shorter Than 15% Of Your Article Body – This applies to both the word count and the line count of the article. Say, for example your article is about 500 words and it’s about 25 lines long. In this case, your Resource Box needs to be less than 75 words (500 words x .15 = 75) and 4 lines (25 lines x .15 = 3.75).
     
  2. Include Your Full Name – People who aren’t proud of their work are typically the ones that don’t attach their name to it. Include yours at the start of the Resource Box and show that you’re confident in your position and insights.
     
  3. Include Your Unique Selling Proposition – The Unique Selling Proposition (a.k.a. USP) is the special thing that you bring to the article writing arena that sets you apart from everyone else. It’s what makes you special as an expert and an author. Why should somebody pick you?
     
  4. Upload An Author Photo – When you have a photo uploaded on your account, the thumbnail of that image appears in the Resource Box of all of your live articles. Offering a face to put with your name is a great way to gain credibility and show you are real human with a unique expertise.
     
  5. Provide One Simple Call-To-Action – Use your USP to convince the reader to act. We call this the call-to-action because it offers readers a follow-up action to do once they finish reading.

DON’T

  1. Don’t Get Greedy – Just because you have a reader’s attention doesn’t mean they won’t click away from your article. One simple call-to-action is part of the perfect combination of “take” that you should aim for in the Resource Box. If it isn’t simple, they’re less likely to follow through.
     
  2. Don’t List Every Website, Award or Product – There’s no faster way to dilute your credibility than to list information that has nothing to do with the content of your article. The Resource Box isn’t your trophy room.

You can create, save and edit Resource Boxes for use in future articles. To create one:

  • Log into your Member Account
  • Under the Profile Manager drop-down, select Edit Authors Resource Boxes

From here, you can create new Resource Boxes, edit saved ones and set defaults. All levels of free membership grant you access to save up to 3 Resource Boxes in your account. The saved Resource Boxes are easily accessible right from the article submission page. An upgrade to a Premium level account adds an additional 9 Resource Boxes (12 total) for the same easy access.

Once a Resource Box is added to an article and the article is live, you can change the Resource Box manually. However, keep in mind that if you do this your article will have to be re-reviewed to make sure it passes all of the current Editorial Guidelines.

Now, go and create that Resource Box with the perfect combination of give and take to maximize your credibility and increase traffic to your website or blog.

28 Comments »


1

Hi Marc

Nice video…you really roped me in with that one…

Thanks for sharing your do’s and don’t’s – we could probably do an hour or more on some of the crazy resource boxes we have seen!

Thanks

~ Jeff

Comment provided April 8, 2011 at 8:30 AM

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Jeff – As a lover of bad puns I have to thank you for the chuckle. :-D

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We are kindred spirits then…

Maritza cringes whenever our oldest son Jon and I get started in one accord…

And your welcome!

~ Jeff

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2

Hi Marc,

Ummm..according to the DON’T list, I got to review my resource whether I am greedy.

Comment provided April 8, 2011 at 9:33 AM

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3

Marc:

Your videos are concise, informative, and fun to watch. This video clearly gives all the basic information needed to create a successful resource box.

It is great for newbies and a good refresher for more seasoned article writers.

Thanks, Ed

Comment provided April 8, 2011 at 9:56 AM

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4
Karen writes:

Will remember your dos and don’ts when writing my next resource box. Is it advisable to have the same resource box for all articles promoting the same site? Thanks.

Comment provided April 8, 2011 at 10:32 AM

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Karen – That is really up to you, but we advise that your Resource Box be customized for each article and landing page combination to achieve maximum impact. Ideally, the Resource Box should form the ideal bridge between your article and your landing page, so it should have a conceptual tie to both.

With that said, however, there are many authors who create a few “generic” Resource Boxes and just use the most appropriate one for any given article.

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5
Steeltom writes:

Thanks Marc.

I have been trying to keep my res. boxes short and to the point. Seems to be working out fairly well

Comment provided April 8, 2011 at 11:21 AM

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6
William Nordics writes:

This is a fun video indeed! I have to revisit my resource box and re-adjust. I may even have some live articles to correct.

Comment provided April 8, 2011 at 1:16 PM

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7
Beanies2Bows writes:

Marc,

Thanks for the resource box tips. I’m like a couple of the other responses, I may need to do some tweaking on mine as well. Again, great information.

Thanks

Comment provided April 8, 2011 at 4:15 PM

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8
Patrick McGreal writes:

Thanks for the information. I really did not know the importance of the resource box.

Thanks again,
Patrick

Comment provided April 8, 2011 at 4:28 PM

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9
Erika Awakening writes:

Hi, thanks for the video. I didn’t even know what a “resource box” was until watching … I do like the idea of give and take with our readers, and on my blog I find there are many ways to balance and realign when things feel out of balance. I prefer to address such things from my heart rather than my head. Thanks again.

Comment provided April 8, 2011 at 7:24 PM

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10
Kevin writes:

Curious. I use EzineArticles for two things. A “hook” to get people to visit my site… and then I use the links from articles for seo.

I’ve seen the “website doesn’t contain enough relevant content” kickback after submitting (dare I say) an extraordinarily well written article linked to a couple of very nice multi page websites.

There goes the seo advantage. It’s no fun trying to write enough articles revolving around “wireless mice” to advance my websites in an seo fashion through EzineArticles.

If writing excellent content while adhering to EzineArticles’ strict guidelines doesn’t earn me a link that is my own, then half of EzineArticles’ benefit to me has been lopped off like a 3 day old cocker tail.

Is possesion of one link to a white hat site “taking” to much. Reciprocity is key. My articles have brought you plenty of traffic and clicks on adwords.

Don’t misunderstand. I’m not mad. I’ll still use EzineArticles for the websites that need hook articles. Beyond that though, it seems you’re fresh out of seo.

Kevin

Comment provided April 8, 2011 at 11:19 PM

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11

Hi,
It was more than nice! Excellent! Well done!!
Thank you very much.

Comment provided April 9, 2011 at 3:02 AM

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12
Mak writes:

This is a really good video for me. Must admit that you are one of the best user I ever saw. Thanks for posting this useful article.

Comment provided April 9, 2011 at 6:23 AM

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13

I’ve viewed the video on the resource boxes. I have a question: If I’d like to give away a free e-book how does an individual sign up for it? I’ve created a resource box that (at the end) says, “If you would like a free e-book on pain type your name and email address to the comment area at the end of this article. But then when I viewed the article there wasn’t space to comment! I have to fix it but not sure how.

Thanks!

Comment provided April 9, 2011 at 10:38 AM

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14

I just realized the reader must click on the “comment” link to post a comment. Phew!

Marc, this was a terrific video on resource boxes. I didn’t realize the importance of them until now. Thanks so much!

Comment provided April 9, 2011 at 10:43 AM

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15
derek writes:

Very good video and i’ll admit that i have been greedy from time to time on other article sites. Going to have to change my ways now. Sometimes i’m to thick headed to change my resource setup. These days it’s important and getting rejected for a poor resource box is not good.

Comment provided April 12, 2011 at 6:07 PM

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16
muhammad writes:

The video on the resource boxes is very good but I have a question: If I’d like to give away a free e-book how does an individual sign up can do it? thank you for your effort
best regards

Comment provided April 13, 2011 at 6:28 AM

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Muhammad – The proper place for that free e-book sign-up is on your landing page. So you would offer the e-book in your Resource Box, but have the reader click to your landing page to complete the sign-up process.

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17

Regarding your answer to Muhammad. . .I too would like to offer an e-book and I understand what the resource boxes are. What do you mean by “have the reader click to your landing page to complete the process?” What exactly is a landing page? Is it in your website? Where is it located?

Thanks,
Barbara

Comment provided April 13, 2011 at 12:25 PM

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Barbara – Your landing page is the page on your website where the reader “lands” if they click on one of the links in your article. You can find out more about how to optimize your landing page here: http://blog.EzineArticles.com/2011/03/optimizing-your-landing-page.html

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18
SEO Bedford writes:

I tend to chance my resource box accordingly yo my articles and it is where I provide additional information to make my articles more complete and to back what was said in the article.

Comment provided April 15, 2011 at 4:52 AM

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19

Hi Barbara,
You can maybe tweak your resource box a little also by saying,” Get your free e-book on “How to reduce your pain fast.” Or, “How to eliminate your pain without pills or potions.” Just a suggestion.

Comment provided April 30, 2011 at 7:41 AM

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20
Walter Reich writes:

I promise not to blab in my resource box. That is what I promise myself.

Comment provided June 30, 2011 at 6:48 PM

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21
Virginia Brown writes:

This was a very helpful article for me as I am just learning the ropes. My question is can we use a page in the web site other than the home page to send visitors? For example: http:company name.com/xxxx.html. This is a page with presell content and a call to action.

Comment provided July 6, 2011 at 3:52 PM

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Virginia,

Yes! :)

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22

Hi Jason,

Yes you will need to edit the article if you want to update the Resource Box. To do so, log into your account at http://My.EzineArticles.com/. Click on the Write & Edit tab, then select Published Articles in the left sidebar. Click the grey gear icon to the right of the article you would like to edit, and select the “Edit” icon.

Once you have updated the Resource Box you can resubmit the article for Editorial Review.

~Vanessa

Comment provided July 15, 2013 at 8:31 AM

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