Our focus today was to narrow our search on what qualifies as quality content. You can reasonably expect that this was not an easy job but we narrowed it down to 3 starting points that we could take action on immediately.
1. Resource Box Relevancy
The information you provide in the Resource Box must be relevant to the content of the article. If your article body offers tips on business presentations and your Resource Box is about selling golf balls, you missed a key opportunity in creating a positive experience for your reader. Content that is not relevant will not be accepted. Your focus and intent must be transparent and your end user should feel good about wanting to know more about you. Keep in mind that the Resource Box does not need to be specific. ie. meaning you can still offer a sentence or two about yourself that is generic enough to be used as a template across all articles. The focus in this discussion is the blatantly obvious errors in discussing your expertise in fishing when you wrote an article on home building.
2. Link Relevancy
Choose your links wisely. This is a continued focus on point #1. Links that are completely unrelated to the topic of the article don’t belong in that article’s Resource Box. If your article is about tips on fishing and you link to home building you’re confusing your readers and disqualifying yourself as an expert in your niche.
- A fitness article should link to a fitness-related website, not a site selling premier cruise destinations or auto repair.
- An article about dog training should link to a website related to pets, not a site about swimming.
- An article about link building for SEO purposes should link to an SEO-related website, not a site that reviews classic literature.
- An article about how to fix a dishwasher should link to a website about home appliances, not a site selling a speed reading manual or a site about self-defense.
3. Localized Niche Articles
We’ve always applied a big measuring stick to localized niche articles. This is not a recent change. ie. If the title contained a locale and the article body failed to deliver on the promise made in the title by not offering specifics on the locale, it was rejected. As a result of that strict policy, we have seen a few who have begun to remove the location from the title and leave it in the article body in an effort to get the article approved. This is not OK as it’s abundantly clear the author is not writing to provide real value to the reader. The act of location stuffing does not provide a positive user-experience and will not be approved. Keep in mind that both the title and the article must connect.
We’ve started to take action that may ultimately lead to thousands of deleted articles that fall below reader expectations. We welcome your feedback and comments.