Quick Case Study: Richard Brody

The 23rd edition in a series of posts that highlight one Expert Author who has achieved success by doing one thing exceptionally well.

Richard’s background is far more diverse than most other people. He has worked as a financial planner, travel organizer, negotiator, conference and convention organizer, chief operating officer, director of development, supervisor and business owner.

He’s also had a book and numerous articles published on natural medicine, and given numerous seminars on technical issues, as well as self improvement areas.

Richard takes advantage of any technological shortcuts that he feels will ramp up his article writing and marketing efforts. When he finds new shortcuts, he tests them out and checks on whether they improve his efficiency.

Some of the shortcuts he’s already incorporated into his article marketing plan include …

Specialized email alerts sent to interested readers
EzineArticles tweeting newly published articles for him
Connecting Facebook and LinkedIn to quickly promote content
Automatically posting his Expert Author Bio in his email signature
Using his mobile device as an “Article Idea Rolodex”

And he continues to search for more shortcuts when he has time.

He also had a few other tips and tricks he’s learned over time that he wanted to share:

On Style

“I would recommend that ‘newbies’ develop a personal style and write on topics that interest them. When I have written articles based on the recommendations of others, I haven’t felt the personal direct ‘connect’ that motivates me.”

On Inspiration:

“My inspiration for ideas comes from my everyday life and experiences. I observe something and it helps me come up with a concept/idea for an article. I write when the desire to express myself becomes an urge, and I focus and write the article.”

On Writer’s Block

“If I can’t come up with an idea, I read a newspaper, watch the news, listen to the radio, play music, or listen to comedians. I try to clear my head, and then, when I feel relaxed and ready, I write. I focus on the positive and never use the word ‘block.'”

Leave a comment to to let Richard know he gave you a new way to look at article writing and marketing, or share your own technological shortcuts.

Posted by Marc, Product Marketing Manager on February 15, 2011 at 9:37 am | 7,923 views

6 Comments »

J Chase writes:

Richard, when I was a newbie I wrote on everything, then I graduated to one or two niches. You provide good advice.

I do a lot of what you do. On writters block I use the templates developed by EzineArticles and article alerts from Google on my topic.

In technical I also use Dragon Speak to dictate my articles to the computer.

Comment provided February 15, 2011 at 10:07 AM

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gopal writes:

Way to intrance is great.
But more important is to give new way to new world.

Comment provided February 15, 2011 at 10:41 AM

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Mark Robert writes:

With a background like that, I’m surprised it’s possible to get writer’s block! :) I know how that goes, and for me, the news is a great inspiration for finding things to write about as well.

Comment provided February 16, 2011 at 9:54 AM

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Adele Bantle writes:

Thanks for the tips, they are great. It made me realise there is an unlimited supply of subjects to wrtie about.

Comment provided February 20, 2011 at 11:57 AM

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Scott Broadbent writes:

This blog definitely has some useful tips, and this is how I’ve utilized them. It should be noted I’ve been using these tips in my article writing, even before reading this blog.

On Style: I agree about writing on topics that interest you. Likewise, I’ve never used the title suggestions for ideas to write about since they seem too artificial and keyword optimized (which may be a problem with articles getting noticed in search results). Regardless, I create my article titles based on the content of the article, and not the other way around.

On Inspiration: Each person has a wealth of ideas to write about based on their own experiences. Many articles are written simply because a thought I may have had which then quickly expands to an article, or even better a series of articles.

The best articles have a personal touch or perspective.

On writers block: When I get to the end of a string of articles and another topic doesn’t immediately come to mind, I browse the internet or other sources for ideas I may not yet have thought about. If I can come up with a few points of interest it can turbo-charge my writing. Regardless of what I write about, I always try to make an effort to make the perspective my own without simple regurgitating someone else’s content.

Comment provided March 1, 2011 at 12:20 PM

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