Quick Case Study: Carole Galassi

The 22nd edition in a series of posts that highlight one Expert Author who has achieved success by doing one thing exceptionally well.

Carole Galassi is dedicated to writing and submitting articles on a weekly basis.

She considers her dedication to consistency her “secret weapon” when it comes to following through on her article writing and marketing strategy.

She says, “[Writing for] EzineArticles is not just something I do sometimes, it is incorporated into my schedule as a must do!”

Scheduling helps Carole keep article writing at the forefront of the marketing plan for her own business, Creative Media Web, a California-based web development company. The company specializes in SEO, e-commerce, content management, graphic design and church and real estate website design.

Most of her articles are focused on church-related themes like wedding ceremonies and funerals, but she also writes in other niches.

“You have to be consistent in the quality of your article writing and be willing to share your expertise to others. Make EzineArticles a part of your daily schedule,” she says.

The end goal, for Carole, is to use articles to educate, inform the audience and offer additional resources on where to get detailed information.

Along with her advice on writing consistently every week, Carole has these other pieces of advice:

  1. Keyword research helps shed light on areas in your niche you may not initially think to write about.
  2. Your own readers and their reactions to your content can also be a source of new ideas.
  3. The quality and quantity of articles you’re able to write are both derived from the expertise you are willing and able to share. If you’re familiar with a concept, you’ll have an abundance of quality ideas to write about.
  4. Take advantage of the stats available in the email reports sent out monthly and your daily stats. Use them to figure out what’s working and what’s not and adjust your strategy accordingly.
  5. Don’t underestimate the power of the Resource Box. If you know what you want your call-to-action to be, clearly express it to your readers.

Leave a comment for Carole if her advice gave you a new way to look at article writing and marketing. She’d be glad to hear from you!


Carole Galassi writes:

Thank you so much for selecting me in your author spotlight! I am honored to be able to share and inform others in marketing online.

Comment provided February 3, 2011 at 4:24 PM


Larry Nabiong writes:

Continue inspiring newbies about writing great content and online marketing techniques. Your prolific way of writing articles is an admirable one. Keep up the good work, Carole.

Comment provided February 3, 2011 at 6:49 PM


Irene Enriquez writes:

Thank you for another great post. I always look forward to this author spotlight post because not only it is informative, it is also inspiring. =)

Comment provided February 5, 2011 at 8:41 PM


Robert Bonter writes:


What program(s) are you actively working to receive remuneration?

Rob Bonter Port Leyden, NY

Comment provided February 6, 2011 at 7:08 AM


Rusty O'Connor writes:

Wow, you are proof that consistency pays off!!!

Keep up the great article writing Carole.

Comment provided February 6, 2011 at 11:52 AM


Carole Galassi writes:

Hello Rob,
Not sure what you mean? Can you help me to understand?

Comment provided February 6, 2011 at 6:19 PM


Rob Bonter writes:

Just asking, Carole, if you are successful in any MLM/networking program?


Comment provided February 6, 2011 at 7:11 PM


Carole Galassi writes:

Hi Rob,
No I am not involved in any MLM/networking program.

Comment provided February 7, 2011 at 12:04 PM



Very cool how EzineArticles recognizes success of persistent, hardworking writers.
Way to go Carole!

Comment provided February 7, 2011 at 9:30 PM


Martin writes:

Thanks for the tips Carole, I’m always looking for new ideas!

Comment provided February 8, 2011 at 5:39 AM


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