Quality Matters

We are not stating anything new when we say that quality matters in your articles.

It does.

It always has.

The end user-experience is important to us and should be to you. The value you provide in your articles matters since it’s not only an investment in your future as a credible author, it’s an investment of time to your reader. Getting traffic today isn’t worth the cost if your reader quickly realizes that you’re not in it to help them – that your intent was selfish – and they’re gone as quickly as they came.

In an effort to help you succeed even more as an expert author in your niche, we’ll be moving forward with 5 changes that will be effective immediately. This is round one.

Effective Immediately:

  1. Increased Quality Checks – We’ve doubled the review time per article that our Editors are allowed to focus on format, grammar, spelling, and consistency.
     
  2. WordPress Plugin and API – We will no longer be accepting article submissions via these tools.
     
  3. Deadlink / Link Diagnostic Center – If your article contained a dead link, we previously would unlink it within 35 days of your first notification and send you 5 notifications to encourage you to fix it. This process will change and if after 2 weeks your link has not been fixed, we will unlink it. You can always edit your article at a future time to update your link.
     
  4. Basic Plus Membership level – You were previously allotted 25 article submissions in this membership level if you did not meet the Platinum membership requirements at the end of your first 10 article submissions. This level was established to help you gain the additional experience and understanding to achieve the Platinum level (quality with quantity). What seemingly occurred was a vicious cycle of the continuous adding of 25 submissions if you still did not meet the requirements. This is no longer effective.
     

    The standard 25 now becomes 10. We’ve done this so that we can monitor your progress more efficiently and help coach you on what it will take to earn Platinum. It also weeds out those who fail to or are unwilling to learn. If after those 10 additional submissions we feel that you are not gaining momentum, you will not be allotted any more submissions and we will no longer accept future article submissions from you. Your value in using our platform is to increase the effectiveness of your writing. While not always an easy feat for non-writers, we all need to learn.

  5. New Minimum 400 Word Count – We’ve been talking about this for a few years now and made the decision that effective immediately, we’ve increased the minimum word count to 400. While we know that we run the risk of frustrating a few experienced high quality authors who can write well in fewer words, we feel that it is the best choice to make. We have not discounted the fact that quality can come in 250-399 words and we are working on an idea that spawned four years ago (but never became live) where we’ll offer another membership level and reward those authors who define the high standards of quality. In fact, along with other amenities, this membership level will be hypersensitive to quality and NOT quantity. More on that will be discussed in the following weeks.

For now, these are the changes that will immediately be going into effect. Watch this Blog in the coming days and weeks for more information.

Search Engine Algorithm Changes

From Chris Knight, CEO EzineArticles.com

Last month, we served 57 million unique visitors. Next month, that number may be in half. UPDATED March 14th 2011 2pm: We continue to serve in excess of 1 million daily visitors daily.

Year after year since our inception in 1999, we’ve made tough decisions to ensure that we only accept high quality original articles that are exclusive to the EzineArticles Expert Authors who wrote them. In addition to the 70+ full-time people on our team who impact every single article published (quality control, link quality checking, landing page quality scoring, spam abuse detection, etc), every article is double-human reviewed by hand (primary Editor and a QC Editor).

The dual-human review process is designed to eliminate the 1-4% error rate our primary Editors may make in the subjective decision-making process … which over-time results in our members seeing a more consistent article review process and our QC Editors (our most experienced Sr. Editors) catching/deflecting low-value thin content that should never be published. We’re not perfect and we’ve also got work to do.

We’ve been both quietly and publicly at war with a small percentage of our membership who aim to use our site to game the search engines with what we refer to as “article vomit” or thinly-crafted software-spun articles. At the core of our ability to keep highly-derivative content out, we use our own proprietary software that identifies article submissions that should never be accepted so our human editors don’t make the mistake of accepting an article that on its own merit looks fine to accept but compared algorithmically against our millions of published and rejected article history, doesn’t make the grade.

This past Thursday, Google announced an algorithm change to 11.8% of their U.S. search query results. Their target was aimed at content farms that are typically low-quality sites, sites with only copied content and sites with low value content.

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Think Big With Article Marketing

The times they are a-changing.

Well, more accurately, they’ve been a-changing for a while now. What it takes to have an influential voice in your niche has changed over time, but we’re slowly starting to understand the numbers.

Early on, say 10 years ago, a dozen or two dozen articles in your niche could make a big difference in the traffic you’d get back to your website or blog. Submitting those articles was enough to put you in the company of some of the top authors in most niches, and your articles were likely to appear high in search engine results because there were a lot less websites back then.

Fast forward ten years to today and we’ve seen an explosion in the number of live websites competing on search engines. The number of people using the internet and search engines daily has also exploded. As more web content producers enter the market and more consumers are looking for information, it takes more articles to get the same amount of attention you were getting in the past.

In 2011, you need more like 200-500 articles to begin to get that same return you used to be able to get with a couple dozen articles. This can seem like a daunting task, but it’s not so bad if you start “thinking bigger” with your article writing and marketing strategy. In this video, I’ll show you a few steps that’ll get you to scale up your article marketing efforts and start thinking big.

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     MP3 Format

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The EzineArticles Formula is Now More Accessible

Enroll in The EzineArticles Formula Classroom Course Year-Round

If you want to become efficient at anything in life, it’s likely you’ll need some education to get you where you want to be. Assuming you have the interest, it’s likely cost, value, and accessibility/timing will be the three largest factors in determining whether or not you’ll take the steps necessary to acquire training.

The definition of value and investment likely means something different for you than it does to the next person, but the definition of accessibility is likely to be universal.

Up until today, we’ve been offering specific enrollment dates for The EzineArticles Formula to ensure everyone would get plenty of one-on-one time with the instructors while class was in session, but this reduced the flexibility of the class.

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7 Tips to Increase Your CTR

It can be frustrating to constantly test out new ways to get more people clicking through from your articles to your website. Writing more articles is usually the simple answer, but sometimes there’s just not enough time in the day to write the amount of articles you’d like.

What you can do as an alternative is to steadily increase the performance of each new article you write. In other words, take steps to constantly improve the click-through rate of your articles.

In this video, I’m going to show you seven ways to progressively increase that click-through rate with each and every article you write.

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     MP3 Format

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From My Desk To Yours – 23rd Edition

THINK BEFORE YOU LINK
By: Penny, EzineArticles Managing Editor

As an article writer and marketer, one of the primary benefits you hope to gain from your efforts is highly pre-qualified traffic back to your website or blog. Pre-qualified means that your visitors are already interested in your topic, you have their attention and your one-of-a-kind content is making them hungry for more.

What you do with their attention is up to you – just don’t waste it! A little thought can go a long way to converting their interest in your topic into clicks back to your site and, more importantly, conversions or sales. The key is to have links that not only work, but also make sense for your overall article marketing goals.

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Exclusive Rights Defined

We only accept 100% original articles for which you have exclusive rights.

What exactly does that mean?

Well, it means that you own 100% of each article you submit and that each article is unique from all other articles on EzineArticles.com.*

The article review process is not just for grammar or spelling, continuity and content; it also contains a critical component where we review the exclusive rights to the article. We take multiple steps to ensure that the content you submit is yours. Our editors undergo an intensive training course, learning how to review your articles for exclusive rights and also learning the levels of action each scenario requires.

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Acquiring and Transferring Knowledge

The Power of Education

If you want to become efficient at anything in life, it’s likely you’ll need some education to get you where you want to go.

To ultimately gain success with your article writing and marketing efforts, you’ll need to be conscious of the fact that your readers are reading your articles to acquire knowledge in your area of expertise.

If you make this your #1 goal, everything else will fall into place. Your readers won’t view you as an expert, nor is it likely you’ll earn their trust and build credibility, without transferring valuable knowledge to them.

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Title Suggestion Emails

NOTE: This Blog post was updated on Thursday, March 31, 2011 at 2:45 pm.

Title Suggestions are now as accessible as ever.

As an EzineArticles Expert Premium, Platinum or Diamond member, you may have already received an email from us that provided you easy access to our Laser-Targeted Article Titles pool. We know that better titles increase your potential views, which equates to higher website traffic, so access to them should be easy!

Here’s how we do it:

With the help of the EzineArticles Article Title Writing Service (or simply, Title Suggestions), a recommendation of three titles is generated for you and delivered to you in an email.

We sift through terabytes of data to uncover the most popular keywords and keyphrases that are currently being used to find your articles on EzineArticles.com. The category of title suggestions sent through email will be based on already-published articles on your account, so if you write about weight loss, the title suggestions will be about weight loss.

If you decide you don’t want to use a chosen title, simply click on the Return This Title button to return it to the EzineArticles title pool. Titles that aren’t used within 24 hours of selection will be automatically returned to the title pool. A new batch of titles can be selected once all of the titles in your existing batch have been used or returned.

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Quick Case Study: Richard Brody

The 23rd edition in a series of posts that highlight one Expert Author who has achieved success by doing one thing exceptionally well.

Richard’s background is far more diverse than most other people. He has worked as a financial planner, travel organizer, negotiator, conference and convention organizer, chief operating officer, director of development, supervisor and business owner.

He’s also had a book and numerous articles published on natural medicine, and given numerous seminars on technical issues, as well as self improvement areas.

Richard takes advantage of any technological shortcuts that he feels will ramp up his article writing and marketing efforts. When he finds new shortcuts, he tests them out and checks on whether they improve his efficiency.

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