How Many Articles Do I Need To Get Results?

It’s a natural human response to want a pre-calculated idea of the return we’ll get back on an investment.

Before you invest money in a stock, you want to have an idea of what the stock price will do in the future so you can pinpoint how much you can expect to earn back. If you’re learning a new skill, you’d like to know beforehand how much time it’ll take to master.

Oftentimes, these types of questions have complicated answers because there are typically a lot of variables involved. Yet despite the variables, we all still want to know what we’ll get for a return on the investment of our efforts. It’s no surprise that one of the most common questions we get from people as they’re getting started with article writing and marketing is, “How many articles do I need to write and submit before I see real results?”

The truth is that there isn’t a straightforward answer to that question. Again, it depends on a number of variables. To get an idea of what these variables are and how you can take control of them to get the results you’re after, check out this video.

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As the video shows, there are several variables that determine the article inventory you’ll need to get results. Here’s an overview of those variables:

  • Content – Put your focus on giving readers a great user experience. Trying to promote and sell your product is something you get to do after you’ve provided the great content. Every article must have your one-of-a-kind insights. Once the reader sees you as the expert you are, they’ll start to gain trust in you.
     
  • Keywords – Do keyword research to get an understanding of keywords in your niche and how they fall along the keyword distribution curve. Then write articles that use those keywords and keyphrases.
     
  • Resource Box – After your audience has finished reading an article, you have the chance to tell them what to do next to get more information about you. In the Resource Box, you can share a little about yourself, but the main focus should be on your call-to-action. The Resource Box should be simple, positive and beneficial to your reader.
     
  • Author Bio – Fill in your Author Bio and upload an author image to give your profile a personal touch. This will help you get more exposure and give you a chance to develop a higher level of comfort with who you are.
     
  • Promotion – Just as you have a writing plan, you should also have an article promotion plan. EzineArticles automatically posts your newly approved articles to our site and your author RSS feed. Beyond that, you may consider sharing articles on social networking sites and putting an EzineArticles widget or author alert sign-up box on your website.
     
  • Life of the Article – Try to make the bulk of your articles evergreen. That means you need to focus on topics that will have relevance long after the publication of the article. The evergreen articles will continue to bring traffic to your website now and for years to come.
     
  • More Articles – Simply, keep on writing and submitting. The more articles you have out there working for you, the more traffic you can expect to receive. One single article may not make a monumental impact on traffic, but when your article inventory increases to 25, 50, 100 or more articles, over time you’ll see the traffic continue to come.

Take control of each of these variables in your article writing and marketing plan today. Then, write and submit a new set of high-quality articles. You’ll be on your way to getting the real results you’re after.

Leave a comment below to share the writing goal that you’d like to achieve in 2011.

50 Comments »


1
Martha Giffen writes:

I agree that there’s no way to really KNOW how article marketing will affect your biz. However, I DO know that using EzineArticles has made a difference for me. My online visibility has increased and traffic to my site has increased. I’m taking the excellent advice offered here and continuing to write and submit articles. Thanks!

Comment provided January 21, 2011 at 12:24 PM

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2

My goal is to write 50 really interesting articles about wine in 2011. My target audience will be wine enthusiasts who are looking for new ideas.

Comment provided January 21, 2011 at 3:29 PM

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3

nice post, thanx Chris for this clarification. My question is;

Have you measured the number of articles submiassions to obtain front page search engine results? What do you base your anwser on and why?

Comment provided January 21, 2011 at 3:47 PM

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No.

I can tell you that the number of articles you need is TOTALLY related to the niche you write in and the current supply/demand in that niche.

Example: If you were writing about WEIGHT LOSS, you’d need several THOUSAND articles to make an impact whereas if you were writing about a very narrow niche topic… you might only need a few hundred articles to dominate the market.

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This is an interesting comment! I’ve just written my first article about weight loss (alongside lots of other articles on my site). But maybe no-one will ever read articles in this “niche” — it’s too big!

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4
Lisa G writes:

EzineArticles are a good tool to help spread your message. I have also included a link to my EzineArticles on my HypoGal website

Comment provided January 21, 2011 at 4:07 PM

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5

Marc,

Couple of things. First, your videos are very appealing and helpful. I listen and watch you speak, and then I read your article – in that order.

Second, I now realize that time-sensitive articles get a big punch in the beginning – as I distribute them – but then who wants to read about Thanksgiving when it’s Valentine’s Day! Therefore, I’m more selective and write content that I might be able to use without the time constraints by doing just a little minor tweaking. That saves lots of time.

Thanks for your encouragement to keep writing and submitting. Indeed that will make us all better writers. I know, personally, the exercise of writing – the discipline to keep putting those words to the page – has helped my writing improve.

In the end, when we create, we win regardless of what happens next.

Mary Jane Hurley Brant, M.S., CGP

Comment provided January 21, 2011 at 4:11 PM

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6
damon writes:

Well, article writing is just one component:

1. Write 10 articles. Submit them.
2. Read and record those articles. This become your podcast in iTunes.
3. Make a PowerPoint presentation to go with the audio. Put that on YouTube.

Think about that. 10 articles becomes 30 pieces of content and exposure. 100 articles becomes 300 pieces of content. Over time you end up getting way more exposure that way.

Some people like to read, some rather listen, and others rather watch. Cover all three. Just make one piece on content and convert it into all media forms.

Comment provided January 21, 2011 at 5:44 PM

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Ron Parrs writes:

Great insight! Also a terrific way to look at how to use your articles as a “base” for other “social media” content.

Began doing that integration about one year ago & have been very satisfied with the results.

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Gene writes:

damon, Absolutely great idea! Repackage and “remonetize” your original efforts! I will include in my marketing plan! THANKS!

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7
Nick Poulios writes:

Very good strategy on how to use articles to attract visitors to your site. Of course, the important thing is to have a niche and build your article strategy arouond that.

Comment provided January 21, 2011 at 6:05 PM

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8
Dave Sherwin writes:

I have heard from some good marketers that 250 is a magic number. You may have success before that, but if you set your sites on 250 and work towards it you should create some buzz and traffic, and if you hit your goals quicker that’s great.

But I think 250 is a great goal.

Comment provided January 21, 2011 at 6:40 PM

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9
Karen writes:

Thanks for all the wonderful advice. I find writing articles fun but only on subjects I like and I’m impressed by the quality service provided by EzineArticles. I will certainly continue writing as many articles as possible for EzineArticles knowing that whatever is approved can be considered a “masterpiece” since EzineArticles set such high standard.

Comment provided January 21, 2011 at 7:48 PM

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10

I have been writing articles for a couple years. I had a slow start but recently have been writing articles consistently and now I am writing an article or two per day. I have noticed increased stats (thank you for those monthly stats!) which is great feedback and motivates me to write even more articles. I have also notice more traffic to my website and thus more requests for mindfulness coaching.

Thank you, Thank you, Thank you for the support, education, feedback and increased traffic!

Comment provided January 21, 2011 at 8:18 PM

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11
Thomas Leigh writes:

Well Marc,

I thought this was a great article. Right at the top for good advice. I was surprised that all the comments, except mine, were from the ladies. Good for you! I will certainly be putting your tips from this article to use in my own in future. Keep up the good work

Tom

Comment provided January 22, 2011 at 1:10 AM

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Dave Sherwin writes:

Are you calling me a lady? ;-)

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Gene writes:

Are you calling ME a lady !!! :>)

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12
sharath chandra writes:

Oh yes, I definitely agree with all the above , Preselling is very important in my opinion.

Writing reviews has been my best method for sales, even when I posted an article about a health product and never bothered about it, I got a sale from it long back without doing anything, I was happy about that , so this is my method that works for me .

Pre-selling and warming up readers, educating the market and providing solutions takes anyone to a great level and makes you an expert/authority and sales happen easily . People will love you for the value you have given. Your reputation also will go to a great level, Enjoy !

Comment provided January 22, 2011 at 1:16 AM

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13
M. Shaalan writes:

My goal for 2011 is to achieve around 25 articles for each of my websites to end up with not minimum of 75 articles overall.

Thanks for the nice tips I always get from EzineArticles

Comment provided January 22, 2011 at 2:52 AM

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14
jinny triokl writes:

Thank you for sharing your thoughts and educating us. I have been a frequent writer on EzineArticles and have loved the experience I have gained.

My goal this year will be to add at least 50 articles hope I will be able achieve it.

Comment provided January 22, 2011 at 3:50 AM

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15
William Post writes:

It is work in process and it is not something which happens overnight. Patience is importance and persistence. Many articles to many sites help!

Comment provided January 22, 2011 at 4:24 AM

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16
Chris and Susan writes:

Really useful tips as always Chris and great to be able to share with our students to get them started with their article writing.
Chris & Susan

Comment provided January 22, 2011 at 5:10 AM

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17
Kerry Coleman writes:

I’m in the process of writing my first three articles, so this article really captured my attention. As my focus, relative to services I provide is branding and search engine optimization, I’m well versed in this area. But I still picked up valuable information and it is nice to have the advice I give to clients validated. I’m an advocate of the narrow niche. Even so I must get busy because according to the comments I still need hundreds of articles. Loved the tip about pod casting and Youtube.

Comment provided January 22, 2011 at 8:07 AM

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18
Steve SEO UK writes:

Excellent advise as always.

I use Twitter to bring in readers. I have a system of Blog and Tweet. Every time I write a Blog Post, I Tweet it. Because of the success I have with this, I am going to adopt a Article and Tweet policy. And as you say, if the articles are evergreen, I can repeatedly Tweet them at intervals throughout time.

Best regards.

Comment provided January 22, 2011 at 8:35 AM

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19
Ron Parrs writes:

My articles are written mainly for the swimming pool & spa/hot tub market niche. With just over 30 articles published, I am really excited to see in excess of 160 THOUSAND article views in 3 years. I just wish you could use a couple of more “self serving” links in the body of the article.

Now the article base is becoming the jumping off point for YouTube and podcasts.

Comment provided January 22, 2011 at 11:24 AM

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20
Kevin Timothy writes:

I’m already begining to see the results of steady traffic. And my inventory is only around 40 articles (online). I can only imagine what it will be like a year from now if I keep up the pace. Write, write, write!!! Thanks for always providing great info.

Comment provided January 22, 2011 at 2:21 PM

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21
Lance Winslow writes:

I concur with the information in this presentation. And I must say there is a certain quality to quantity when it comes to this article writing venue.

Work Hard, Work Smart, Make Lots of Friends, and Never Give Up!

Perseverance in Article Marketing is Paramount!

Sincerely,

Lance

Comment provided January 22, 2011 at 9:33 PM

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22
dale nelson writes:

I have been writing articles all over the place for about two years now and recently decided to review the stats on analytics.

I want to thank you guys for such a fantastic site and that the reputation of EzineArticles enables us to achieve these results.

For 2011, I have decided to go for a modest additional 52 articles which is one a week. Easily achievable.

Thanks for great tips and help for writers. Also a special thank you for providing the suggested titles in each category. Helps tremendously with ideas for articles.

Comment provided January 23, 2011 at 4:40 AM

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23
Bob Crawford writes:

Right on the money! I agree that we usually want a definitive answer about our results before we commit to taking action. I see the same thing with many new coaching clients. “How long will this take?” they ask. The answer, of course, is that it depends on the individual and the amount of effort they are willing to put forth.

Article writing is a great way to get traffic. If you write good articles about topics in your niche, and you use good keywords, and you offer a good incentive for readers to visit your site, and you do that over and over and over again, you will find your numbers climbing.

The key is being relevant and interesting, without your article sounding like a commercial. Remember, not only do you want visitors to EzineArticles to read your articles and click on your links, you also want other blog and website owners to publish your articles on their own sites. That won’t happen if your articles seem too much like an ad. Give them great content though, and website owners won’t mind republishing your articles, and you will get traffic from their sites too.

Peace,
Bob

Comment provided January 23, 2011 at 5:21 AM

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24
Bob Crawford writes:

Forgot to add… I love the comment about repurposing too. It’s something that I have to focus on more. I often turn my blog posts into articles, but now I see that I have to look at audio and video too. And be consistent about that too!

Comment provided January 23, 2011 at 5:24 AM

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25

Great article and video as always! I think the thing to do is get into a system for writing articles which is what I’m starting to do myself. Writing a set number of articles a week seems to be easier than writing a bunch of them together then having a huge gap which I’ve been tending to do up to now.

Comment provided January 23, 2011 at 3:21 PM

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26
Lance Winslow writes:

There is something I’d really like to say;

“Green Bay All The Way!”

Comment provided January 23, 2011 at 5:26 PM

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27
Toto writes:

I write 50 articles and have good results, it really depends on competition.

Comment provided January 24, 2011 at 11:07 AM

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28
Kalvin writes:

Thanks for the wise advices. I will try to write as many articles as I can to boost the traffic to my site. After reading your article, I will try to search for the keywords that I want to target. I believe that that’s the only way to make my article unique and fall on the keyword curve that you have mention.

Comment provided January 24, 2011 at 9:24 PM

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29

100% in agreement with all the previous comments and excellent recommendation for recording podcasts for itunes and subsequent YouTube postings.
Thank you for your excellent insights!
TheGourmetCoffeeGuy

Comment provided January 24, 2011 at 9:57 PM

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30
Harren Lee writes:

Insightful informations as usual.

I personally believe – and have statistics to confirm my belief – that the content of the article is paramount when it comes to driving traffic to your websites. Relevance of the topic and the ability to hold interest of the visitor is very important because normally the resource (link to your website) is at the bottom quarter of the article. And if a visitor is not persuaded by the half of the article he is less likely to follow the link.

Another very important factor is the competition when it comes to traffic generation.

Comment provided January 25, 2011 at 1:21 AM

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31
Sean Breslin writes:

Cheers Marc good post I agree with your 10 articles point of view I plan to grow beyond that now with a series of articles on webinar software to provide content useful to readers

Comment provided January 25, 2011 at 2:42 AM

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32
Mogens Misser writes:

This site of mine is whole new – I have made about 4 articles and I made one video on youtube and I keep on with articles and blogs.
I hope to see some results soon. For this side I really do all what I can do.

Comment provided January 31, 2011 at 11:19 AM

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33
Mogens Misser writes:

For this site of mine, I really do all what I can to have traffic from start.
I have made 3-4 articles, Video on Youtube, and a couple of blogs.
I keep on making articles and I will make more video on youtube.

Comment provided January 31, 2011 at 11:22 AM

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34
Emmitt Hollin writes:

I will depend on how competitive your niche is, how good your articles are and many other factors. I guess the answer is to keep submitting articles until you get the results you desire!

Comment provided February 3, 2011 at 2:59 PM

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35
David Hughes writes:

Can anyone clarify whether “results” refers to increased traffic or increased SERPs?

Comment provided January 19, 2012 at 7:07 PM

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David –

Good question. In this case, “results” refers to many things: Increased readership, traffic back to your site, author credibility, media exposure AND search engine results. The variables we mentioned in this article each impact the “results” of your article in different ways – and most of them are interrelated. For example, keywords have a profound effect on the search engine results, and better search engine results lead to higher readership, which will, in turn, lead to more traffic back to your website. More traffic then results in more credibility and media exposure for you … not to mention potentially more sales.

The bottom line is to not concentrate on one particular “result” in your article writing efforts. Instead, try to make positive improvements in each of the variables we mentioned. By doing so, you will improve the overall results of your articles.

– Marc

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36

I am trying to target spin shoes as my keyword. I wrote nearly 5 to 6 articles and EzineArticles rejected all of them. Spin shoes are indoor cycling shoes and are used for Spinning classes. They Are called Spinning classes and i think EzineArticles took an objection to that. I do not know what else to do. Any suggestions?

Comment provided July 2, 2012 at 10:05 PM

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Susan –

I’ve forwarded your comment to our Member Support Team. They’ll contact you directly via email to help you resolve this issue.

– Marc

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37
Neal Martin writes:

I believe content is still king in this case. Looking at my own article stats I can see that the most read articles are also the most valuable and useful in terms of content.

Comment provided August 1, 2012 at 10:30 AM

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38
shaun cs kwong writes:

Thanks for the topic. I want to start building a relationship of trust with my readers. Once they see me as an expert, they will start to gain trust in me. :)

Comment provided August 18, 2012 at 11:20 AM

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39
Sylvia Parker writes:

I think one should focus on CONTENT, CONTENT, CONTENT only. Nothing else matters

Comment provided December 24, 2012 at 1:54 PM

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40
Sylvia Parker writes:

Content is real king and i think everyone should focus on content only. White hat SEO for life

Comment provided December 24, 2012 at 1:55 PM

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41
Aneel writes:

content, keywords etc. This is a great idea.

Comment provided March 15, 2013 at 1:46 AM

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42
Susan Riehle writes:

The re-purposing comments are great. If your articles fit the theme of self-help or improvement, you can also bundle your articles to make a e-workbook, e-book, etc..

Comment provided March 30, 2014 at 6:00 PM

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