Today’s Expert Author Case Study introduces us to Elisabeth Kuhn, a German-born author who brings a unique background to her article writing and marketing.
Elisabeth came from Germany to the United States to continue her post-secondary education. Although she was initially an ESL speaker (English as a Second Language), Elisabeth was confident she’d overcome the hurdles and stress of coming to the United States. Early on, she studied journalism and doctorate level linguistics in the United States. Later, she became an English teacher and published a book of poetry.
The power of the written word has given Elisabeth an opportunity to share what she’s learned through a lifetime of valuable experiences. In her article writing and marketing efforts, she initially focused on the stress relief niche and other self improvement topics.
As she built her article inventory around these topics, she realized she was also learning a lot about online marketing. At that point, she decided to extend her focus to helping others develop their own online marketing strategies.
As part of our ongoing Expert Author Case Study project, we asked Elisabeth to share insights from her own article writing and marketing experiences.
- What sets you apart from other Expert Authors?
In spite of my academic background, I’ve always been interested in reaching an audience outside of the ivory tower (hence journalism school), and I love using my expertise to help people solve their problems. My interests also are quite diverse, as is (partially) obvious from the range of articles I write. Beyond my assorted academic interests, they include stress management, something I’ve learned the hard way myself, especially as a breast cancer survivor, and time management, which also is a personal challenge.
A few years back, I became intrigued with internet marketing and how it works, and learned as much as I could about it. Now I enjoy teaching it to others and helping my clients promote their businesses. And as I discover other niches, I add articles about those to my portfolio, too.
- What’s your secret to article writing and marketing success?
I focus on connecting with my readers and providing solutions or answers to their problems. It used to take me forever to write an article, but fortunately, I have become a lot faster, so now I can write more articles about a range of topics. When I first discovered article marketing, I got really excited about the potential – and I still get excited about every new article that appears – and especially every article that really finds its readers.
- How do you stay motivated to write articles?
I’m always motivated – I like writing and seeing my creations in print. Unfortunately, sometimes I’m swamped with deadlines, and my own articles get put on the backburner. Still, I constantly keep coming up with new ideas for articles. The EzineArticles challenges help, of course, especially with remembering that I need to take care of my own marketing, too. Plus, I love my EzineArticles mugs. ;-)
Also, it helps that I write about lots of different topics. I would get bored and would have run out of ideas long ago if all I wrote about were the same few things.
- How do you decide what to write about?
It varies – sometimes I have an idea and it just makes me sit down and write an article about it. Sometimes, I’m trying to promote one of my websites or products (or someone else’s product), and I write about that. And sometimes, I’m producing content for another product or purpose, and get ideas that I turn into articles (or take portions of the product and turn that into articles).
That’s what I’ve been doing with my blogging course, for example. I’ve done a series of teleseminars, and I’m still working on extracting articles from them. Sometimes, I come across a problem or question and feel compelled to provide a solution.
- How do you balance writing for quality and quantity?
I hardly ever sacrifice quality for quantity. I want my brand to stand for quality – quality writing and quality information – so I do my best to avoid fluffy or otherwise sloppy articles.
- How has using EzineArticles affected your traffic?
I get a lot of my traffic through EzineArticles, though I don’t know the exact numbers. I don’t use Google Analytics, but I can see the correlation between new popular articles coming out and my sign-ups to my lists.
I also get a lot of people who tell me that they were very impressed by the articles they’ve been reading there. So, I use it for getting found as well as for getting my name out there and as an online portfolio of sorts.
It’s especially cool to watch my articles gain momentum as they get ranked and found on Google for the keywords I’ve been targeting. Some articles are getting more readers by the month, many months after I first published them. This is very cool!
- If you had to start over again, what would you change?
I’d write a lot more articles, and faster. And I’d start focusing on good keywords right away. They make a huge difference, and I’ve only recently started getting more consistent about choosing good keywords and using them in my articles. I would have gotten a lot more views, though I didn’t do too badly.
- Anything else you’d like to share?
Thanks for providing this fantastic platform for getting our articles out there and seen. EzineArticles has been an integral part of my marketing from the start and continues to grow in importance.
Elisabeth wanted to reiterate these points about her article marketing strategy:
- Practice Makes Perfect – The more you write, the quicker you’ll be able to organize your thoughts and present them during each writing session. Plus, with experience, you’ll begin to understand what you’re capable of in terms of article output, and you’ll be able to set more viable goals.
- Don’t Underestimate Any Source of Motivation – Sometimes just seeing your articles in print can be enough motivation to get past writers block and get excited about writing more. Take advantage of any motivation sources you find because you’ll need them later.
- Don’t Stifle Creative Energy – When you get an idea for an article, try to take advantage of it as soon as possible. Either get to writing right away or put the idea aside for later.
- Stand for Quality – Avoid fluff and sloppy articles. You can alienate members of your audience with just one bad experience, so make sure your articles have a quality level that accurately represents you.
- Keywords are the Key – Once you establish yourself with a set of articles, you can start building off of it by doing keyword research. The keywords that generate the most interest are good ones to target first. Keep in mind that the popularity of keywords go up and down in cycles, so you’ll have to reevaluate your keyword strategy over time.
Leave a comment for Elisabeth if her insights gave you a new way to look at article writing and marketing. She’d be glad to hear from you!