Today’s Expert Author Case Study introduces us to Angela Wills, whose passion for helping other home-based business owners compelled her to start her own internet business, MarketersMojo.com, on the topic.
In 2007, Angela started working from home full time. Since then, she’s maintained a daily blog along with a series of podcasts, marketing presentations and a weekly “Tips” email sent to subscribers.
Writing articles for EzineArticles is one of the primary ways Angela promotes her business. She uses it because it’s a free way to build up a consistent stream of traffic and get exposure to completely new audiences she may not get otherwise.
- What sets you apart from other Expert Authors?
I think what many people don’t do when writing an article is customize their Resource Box to match the article and message perfectly. Most of my Resource Boxes are unique to that specific article and I write it at the same time I write the article. That way the article and Resource Box flow together like one piece of writing.
- How do you stay motivated to write articles?
This is a great question because sometimes motivation is tough. In the beginning, I wasn’t really that motivated, but I started to see results and that motivated me. EzineArticles offers amazing stats and I love to see high click-through rates so I’m also motivated to see if I can get consistently higher click-through rates. Another thing I do to keep motivated is save five pretty much completely empty drafts with nothing but the article title. Then, I go back and see how quickly I can write and publish them.
- How do you decide what to write about?
You guys have made that awesomely easy! But let me first tell you I do a lot of keyword research with Wordtracker’s free keyword tool and the Google Analytics tool. Those two tools help me know what real people type into the search engines.
And, of course, there’s the feature that gives title suggestions based on real EzineArticles searches. I’m using those as quick as I can and can’t wait to see the results.
- How do you balance writing for quality and quantity?
Simply – I aim for both. I can write fast, and I know my topic extremely well.
- How has using EzineArticles affected your traffic?
EzineArticles is consistently my top referring website every month.
- How does article marketing fit into your overall marketing plan?
Once I started realizing how effective article marketing was, I made it a large part of my marketing plan. I also do email marketing, blogging, search engine optimization and video marketing, but article marketing is at the top of the list for activities to do first.
- What EzineArticles tools do you find the most beneficial?
I did mention the new Title Suggestions feature – love it, love it! Also the statistics available at EzineArticles are amazing. It is incredibly helpful to see – article by article – what’s working and what isn’t.
- If you had to start over again, what would you change?
I’ve been an author at EzineArticles for something like three or four years now, but it’s only been in the last six months or so that I’ve published the majority of my articles. If I could start over I would definitely write as many articles as I possibly could from the time I first signed up.
- Anything else you’d like to share?
My advice would be to get moving and write your articles. Don’t sit and worry about perfection. Write great articles, gain experience, learn and keep climbing upward.
According to Angela, these three things define her article writing and marketing efforts:
- Conducting Keyword Research Consistently – Make time for keyword research inside your EzineArticles account and outside of it. Article stats will get you thinking about what’s working for you. Also, look outside your account to get new ideas. Wordtracker, Good Keywords, Yahoo! Clues and Google’s Keyword Tool are a few examples of tools that can enhance your efforts by giving you an idea of words and phrases actually being used for searches in search engines.
- Having a Clear Call-to-Action – When you write an article, determine the main purpose of it. Use that purpose to attach a clear and strong call-to-action in the Resource Box. That way readers know what they can do next. If you skip this step, you’re losing out on a chance to develop any further relationships with your readership. Leave ambiguity aside.
- Challenging Yourself – Give yourself mini writing challenges. To do this, take a baseline of how many articles you’ve written, on average, in the past. Then, focus on increasing your rate of article production over a certain period. You may not be able to sustain that rate forever, but a mini challenge is a quick way to pump in new articles. Plus, always be on the lookout for ways to improve your writing efficiency.
What defines your article writing and marketing efforts? Leave a comment for Angela and share your own tips or ideas.