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The EzineArticles Formula was carefully crafted using terabytes of information to ensure you’re getting the best educational information available on article writing and marketing.
Certain article styles just seem to work better than others.
Consider the “How-To” formatting style, for example, which lays out the instructions of a step-by-step process. The “How-To” format works time and time again because there are countless processes that require step-by-step instructions and it can be applied to just about every niche.
Over time, we started collecting the article styles (like the “How-To” format) we found to be the most powerful. Because these styles translate so well into the framework of an article, we used the styles to create guiding article templates for you.
In this video, I’m going to cover how you can start using our article templates to aid your article writing and marketing efforts today.
The Resource Box is your chance to convert your readers into customers at the end of each article. Think of it as a digital business card you pass out whenever someone reads your articles.
Well, it’s actually better than a business card because you get much more space and you can tell your audience exactly what you’re all about. If they’re enticed, they’ll click through. And that’s the goal.
There’s one problem with this analogy — your audience can’t take the Resource Box with them and act on it on their own time. This means you only have one shot to get their attention so make it count. Your Unique Selling Proposition (USP) needs to be compelling enough to get them to follow through on your call-to-action (CTA). So how do you do that?
A well-balanced, nutritional diet and exercise will do wonders for your article body.
If you want to keep your body finely tuned, you’ll likely resort to working out and eating a healthy diet to achieve the results you’re after. Part of eating a healthy diet is providing your body with the proper nourishment to burn calories.
Taking that analogy over to the world of article writing and marketing, you also need to give the body of your article proper exercise, diet and nourishment to achieve the results you’re after. The results, in this case, being a ton of qualified traffic and an increase in long-term customers.
Today’s Expert Author Case Study introduces us to Elisabeth Kuhn, a German-born author who brings a unique background to her article writing and marketing.
Elisabeth came from Germany to the United States to continue her post-secondary education. Although she was initially an ESL speaker (English as a Second Language), Elisabeth was confident she’d overcome the hurdles and stress of coming to the United States. Early on, she studied journalism and doctorate level linguistics in the United States. Later, she became an English teacher and published a book of poetry.
The power of the written word has given Elisabeth an opportunity to share what she’s learned through a lifetime of valuable experiences. In her article writing and marketing efforts, she initially focused on the stress relief niche and other self improvement topics.
As she built her article inventory around these topics, she realized she was also learning a lot about online marketing. At that point, she decided to extend her focus to helping others develop their own online marketing strategies.
As part of our ongoing Expert Author Case Study project, we asked Elisabeth to share insights from her own article writing and marketing experiences.
“Those who cannot remember the past are condemned to repeat it.” – George Santayana
Whether you want it to or not, history will repeat itself. The best way to take control of that is by studying history and evaluating how events influence us individually and communally.
On a small scale, our personal histories help us make decisions. On a larger scale, we can use the experiences of others to our advantage.
In this template, you’ll capitalize on the importance of history by writing an article based on this very topic.
To start with, think of an event that shaped your niche (or the way you think about your niche) in a revolutionary way. This could be a personal event or a very public one (e.g. your first day at a new job or the day Jackie Robinson broke the color barrier in baseball). Then, use your personal knowledge and/or research to generate your own reflection on why it’s important.
It’s a natural human response to want a pre-calculated idea of the return we’ll get back on an investment.
Before you invest money in a stock, you want to have an idea of what the stock price will do in the future so you can pinpoint how much you can expect to earn back. If you’re learning a new skill, you’d like to know beforehand how much time it’ll take to master.
Oftentimes, these types of questions have complicated answers because there are typically a lot of variables involved. Yet despite the variables, we all still want to know what we’ll get for a return on the investment of our efforts. It’s no surprise that one of the most common questions we get from people as they’re getting started with article writing and marketing is, “How many articles do I need to write and submit before I see real results?”
The truth is that there isn’t a straightforward answer to that question. Again, it depends on a number of variables. To get an idea of what these variables are and how you can take control of them to get the results you’re after, check out this video.
The 21st edition in a series of posts that highlight one Expert Author who has achieved success by doing one thing exceptionally well.
For Phillip Davis, that one thing is connecting topics in his niche to current news. He develops the connections because they make the content more relevant to readers.
According to Phillip, “I look for what’s current in the news and how that might apply to my industry. A great source is just to glance at CNN.com and see what’s bubbling up. Then, [I ask myself] how that news or trend might affect your profession. Whether it’s Tiger Woods or global warming, there’s usually a lesson that can be gleaned and applied to nearly any topic.”
Connecting With Current Events
Current events help Phillip connect his own ideas about his niche with other things happening around him. The greatest benefit of this approach is that it’s nearly impossible for Phillip to run out of inspiration from current events because of the vast number of resources available on the Internet.
Getting stuck in traffic doesn’t have to be a bad thing.
Isn’t it ironic that you try so hard to avoid heavy traffic while driving in your daily life, but on the Internet things are exactly the opposite — you spend a good chunk of your time trying to figure out how to find yourself in the middle of more of it.
The real question is how do you go about driving more traffic to your articles?
Creating article titles that will drive a ton of traffic to your articles was another hot topic inside the EzineArticles Formula’s first class, so I wanted to give you a few tips you can start using today.
New updates in the last week to the ‘Submit an Article‘ widget make it even easier for you to choose the most relevant categories.
Last month, our Developer Team launched the BETA version of a new widget-based Member Interface. The new interface gives you the power to customize your Author’s Area homepage to look and work the way you want.
One of the primary changes between the standard homepage and the widgetized one is the functionality to submit articles right from your homepage.
This week, two new features were added to the Submit an Article widget designed to help you select the right category: the Category Drill-Down and Suggested Categories.
The new Category Drill-Down feature simplifies the process of choosing a category by offering just one drop-down menu. You can find the drill-down feature under the Details tab of the Submit an Article widget. To select a category with the new feature: