Get Higher Returns on Existing Articles

Taking steps to nourish your existing article inventory.

Article writing and marketing is a powerful tool for generating interest and buzz in your business, but keep in mind that the minute you finish writing an article and submit it, there are extra steps you should be taking to ensure the success of that article.

Think about it like this: When you’re planting vegetable or flower seeds, do you dig a hole, drop in the seed, cover it up and forget about it? Not likely.

You cover the seeds with soil, then nourish and take care of them with water as they build their roots and spring from the ground. If you want to get the best possible results with flowers, you can’t just set them in the soil and forget them.

In that way, articles are kind of like flowers. Once they’re planted (or submitted), one of the worst things you can do is forget about them and assume they will establish roots without your care. They may be able to beat the elements and emerge as a blooming flower, but they may also never even sprout! Without some care and attention, your articles, as well, may not reach their full potential.

Your Article is Live, Now What?

Now we’re not about to advocate actually watering your articles to make them grow. Besides, that would make a mess in your office and probably ruin your computer. However, we do have seven ways you can keep your article inventory nourished and set it up to get higher returns.

  1. Promote – EzineArticles provides a set of tools specifically designed to help you get the word out about your articles with little effort on your part, immediately when the article is published. For example:
    • An EzineArticles Widget – Post a list of your live articles to your own website or blog. Website visitors can discover your vast knowledge through the widget. [Learn How]
    • Author Alert Sign-Up Box – Your fans can sign up to get an email alerting them the minute a new article is published. That way they’ll have it right in front of them in their inbox. [Learn How]
  2. Analyze – Spend a few minutes viewing your article reports to see what works and what doesn’t. Then, based on that knowledge, you can re-promote the articles that are still relevant and valuable through social media and other means.
  3. Re-Evaluate – Make time in your writing plan to further evaluate the “under-performing” articles on your account. Is the content in each still relevant? If not, that could have a lot to do with why they have less of an impact. In this case, your best option is to write a completely new article with a varied perspective. Also, this will help you to see the kinds of articles that have the longest-lasting impacts (a.k.a. evergreen articles).
  4. Create – Use a set of existing articles all on the same topic to create a PDF report available on your website. This is one more benefit you can share for visiting your website.
  5. Repurpose – Take articles and use them as content for new marketing components. For example, use them to write informative tweets or develop video scripts based on the information.
  6. Test – Try out different writing styles. This strategy will give you an opportunity to show your multiple dimensions as an Expert Author. If you get stuck in the rut of writing the same types of articles, you AND your readers will start to get bored, but testing out different writing styles will keep things fresh.
  7. Print – If you own a brick-and-mortar business, print off your best articles and post them somewhere in your store. Visitors will be more relaxed when they see the extent of your knowledge through your articles.

Now, take these seven tips and use them to nourish the already-existing articles on your account. They should do just the trick in taking care of your articles. Also, leave a comment on how you, yourself, take care of your own article inventory.


Earnalot writes:

I use an article to video converter to convert my articles to video. That way I not only get exposure from my video (I submit to multiple video hosting sites) I also get numerous backlinks, helping my articles get ranked in the search engines.

Comment provided December 14, 2010 at 4:57 PM


Matt Hiltibran writes:

What is the software that you use for this? Sounds like a great idea.




I had the totally wrong idea about the widget!!!
I have just added it to 12 different websites I own.

As usual, great info.


Comment provided December 14, 2010 at 5:06 PM


Bonnie Hurd Smith writes:

Great ideas and/or reminders. Thanks!

Comment provided December 14, 2010 at 5:19 PM



Thanks for the great ideas!

Comment provided December 14, 2010 at 6:24 PM


Frankie Cooper writes:

Good points that I never thought about. Thanks.

Comment provided December 14, 2010 at 6:54 PM


Jacquelyn Dunn writes:

thanks for these great tips. I haven’t used the widget yet but when I leave here I will be adding it to my site.

Comment provided December 15, 2010 at 10:36 AM



thanks for these great tips. I haven’t used the widget yet but when I leave here I will be adding it to my site.

Comment provided December 16, 2010 at 11:14 AM


Russell Morris writes:

Thanks for the tips. Great info. I have not taken advantage of the widget and other resources EzineArticles makes available, but I will be now.

again, thanks

Comment provided December 17, 2010 at 1:01 AM



Question about the widget: That funny little question mark in the upper right corner? Can I get rid of it? How? I was pretty sure I saw the widget without the question mark in the corner. Thank you!

Comment provided December 17, 2010 at 7:39 PM


Karen writes:

Being new to internet marketing and not exactly knowledgeable about stuff like widgets etc, information like this is really helpful and much appreciated. Thanks.

Comment provided December 19, 2010 at 7:18 AM


Amy Hagerup writes:

This is great information. I love how EzineArticles helps us grow our business and our brand. You are like “mentors” for us. Thanks!

Comment provided December 24, 2010 at 10:10 AM


Matt Hiltibran writes:

Some very helpful information. Using video is a great idea.

Comment provided December 24, 2010 at 12:28 PM


Jason writes:

This is a really good source on how to get more value from existing articles/posts. Same applies across the board for all article directories.

Comment provided December 24, 2010 at 2:16 PM



This is fabulous information. I am currently doing a few of your suggestions, however there are 3 or 4 ideas I will certainly add to my arsenal immediately. Thanks

Comment provided December 24, 2010 at 3:12 PM



Very informative and good to keep in mind. I’m already doing some of the points and you have me some pointers which I should start implementing.

Comment provided December 24, 2010 at 4:18 PM


mma writes:

to the first comment. How do you get your videos to not sound like a robot?

Comment provided December 24, 2010 at 4:58 PM



Some interesting idea`s here. I am trying to finish the 100 article challenge, but after that will look further into ideas you have here.

Comment provided December 24, 2010 at 6:04 PM


sreekumar writes:

Yes, if there is a will there are 100 ways.

Comment provided December 24, 2010 at 7:02 PM



Excellent ideas that are good for novice and experts alike. Merry Xmas everbody and happy new year. Feel free to view my web site.

Comment provided December 25, 2010 at 6:33 AM


Connie writes:

Being the novice that I am, I haven’t submitted my articles, yet, but am gearing up to start. Can you submit articles that were written months ago?

Please advise about time frames. Thanks.

Comment provided December 25, 2010 at 4:52 PM


Connie, there is no time limit between when a piece was written and when you submit it.


Connie writes:

Even if it was posted months ago, it wouldn’t be considered duplicate content?


Connie, as long as you are the real author and have sole rights of distribution to the article (aka: exclusive rights), there is no problem with submitting the content to our site. Just make sure the author name matches on all content or it may get flagged as “suspect” or “ripped” content.


Jacquelyn Dunn writes:

I love the widgets they are very professional.

Comment provided December 25, 2010 at 6:09 PM



Sorry, I must have gotten into the middle of this….
What widget is everyone referring to? Have a link you could give me?


Comment provided December 27, 2010 at 11:19 AM


Check out this link, Denny:


fashionlingerie writes:

widgets is good and professional way to promote our subjects. Thank you.

Comment provided December 27, 2010 at 9:27 PM


Patricia Hines writes:

Hi, this is all great information thank you. I have a question about being able to print out some of these tips, so that I may refer back to them. When I hit ctrl + P the page prints but it is to tiny I am unable to read it. Is there a way that I can save some of these blog posts so that I may refer to them later?


Comment provided January 12, 2011 at 3:27 PM


Patricia, which browser are you using to view the Blog?


Danii York-Myers writes:

Good tips. Excellent idea about the .pdf reports…

Comment provided January 27, 2012 at 5:50 PM


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