Taking steps to nourish your existing article inventory.
Article writing and marketing is a powerful tool for generating interest and buzz in your business, but keep in mind that the minute you finish writing an article and submit it, there are extra steps you should be taking to ensure the success of that article.
Think about it like this: When you’re planting vegetable or flower seeds, do you dig a hole, drop in the seed, cover it up and forget about it? Not likely.
You cover the seeds with soil, then nourish and take care of them with water as they build their roots and spring from the ground. If you want to get the best possible results with flowers, you can’t just set them in the soil and forget them.
In that way, articles are kind of like flowers. Once they’re planted (or submitted), one of the worst things you can do is forget about them and assume they will establish roots without your care. They may be able to beat the elements and emerge as a blooming flower, but they may also never even sprout! Without some care and attention, your articles, as well, may not reach their full potential.
Your Article is Live, Now What?
Now we’re not about to advocate actually watering your articles to make them grow. Besides, that would make a mess in your office and probably ruin your computer. However, we do have seven ways you can keep your article inventory nourished and set it up to get higher returns.
- Promote – EzineArticles provides a set of tools specifically designed to help you get the word out about your articles with little effort on your part, immediately when the article is published. For example:
- An EzineArticles Widget – Post a list of your live articles to your own website or blog. Website visitors can discover your vast knowledge through the widget. [Learn How]
- Author Alert Sign-Up Box – Your fans can sign up to get an email alerting them the minute a new article is published. That way they’ll have it right in front of them in their inbox. [Learn How]
- Analyze – Spend a few minutes viewing your article reports to see what works and what doesn’t. Then, based on that knowledge, you can re-promote the articles that are still relevant and valuable through social media and other means.
- Re-Evaluate – Make time in your writing plan to further evaluate the “under-performing” articles on your account. Is the content in each still relevant? If not, that could have a lot to do with why they have less of an impact. In this case, your best option is to write a completely new article with a varied perspective. Also, this will help you to see the kinds of articles that have the longest-lasting impacts (a.k.a. evergreen articles).
- Create – Use a set of existing articles all on the same topic to create a PDF report available on your website. This is one more benefit you can share for visiting your website.
- Repurpose – Take articles and use them as content for new marketing components. For example, use them to write informative tweets or develop video scripts based on the information.
- Test – Try out different writing styles. This strategy will give you an opportunity to show your multiple dimensions as an Expert Author. If you get stuck in the rut of writing the same types of articles, you AND your readers will start to get bored, but testing out different writing styles will keep things fresh.
- Print – If you own a brick-and-mortar business, print off your best articles and post them somewhere in your store. Visitors will be more relaxed when they see the extent of your knowledge through your articles.
Now, take these seven tips and use them to nourish the already-existing articles on your account. They should do just the trick in taking care of your articles. Also, leave a comment on how you, yourself, take care of your own article inventory.