The market is always right … I don’t necessarily have to agree with it, but I always believe the market is right.
Back in September when we began planning for the release of the EzineArticles Formula, I knew we wanted to put together the most comprehensive training program we’ve ever done to date. To that end, I enlisted a dozen people from our respective teams plus hired a full-time Director of Online Education. They spent two full months putting our best foot forward to help our clients maximize their return on time invested in article writing and marketing.
We had one false-start and, as a result, I made the difficult decision to delay the release for three full weeks so we could further hone and improve the back-end systems. In those three weeks, we built a full back-end interactive delivery system for the training so that you could not only download and view the 65 training videos, checklists, MP3s, workbook exercises and teleseminar details, but you could also INTERACT with other classmates and your instructor(s) (Marc, Rob and myself). It’s about giving you ACCESS to the best.
The goal is to provide you with a student/teacher experience so that you don’t feel alone or left out during the training. This allows you to ask clarifying questions and within a day, get a real response with a comprehensive answer.
During the launch of this new training product, we received pretty harsh feedback about our $997 price point. I ignored that feedback because I knew we were on target to deliver $1,997 worth of value for only $997 … and with the single-pay option, $797 was a heck of a bargain.
In addition, I knew that if someone had a need for the training and didn’t purchase it yet, it was because we didn’t do a good enough job of making the value proposition or the value (as perceived by our prospects) isn’t as high in their minds as in ours. This, again, is where I believe the market is perfect and always right, regardless of what I think or feel.
Then came launch day (Tuesday of this week). We had a pretty good day of sales and signed up a bunch of new students, but it wasn’t as many as we hoped. Worse, the value that we wanted to create between the students learning from each other was in jeopardy. To get proper value, we believe we needed a few hundred students going through the 10-module, 5-week program.
I then thought about this metaphor: Rolls Royces, Bentlys, Lamborghinis and other exotic, expensive cars – you don’t see many on the road (in Wisconsin, I think I’ve seen about 2-3 on the road in my lifetime), but it’s not because they aren’t an excellent value. It’s because the majority of us can’t afford one. In other words, these exotic car manufacturers have priced themselves out of several markets on purpose; or they have targeted a very specific clientele who can afford it or do see the value proposition as a good one.
The Revised Plan
I want you to have access to the best article writing and marketing training in the world at a price that makes good business sense. We’re not new to article writing and marketing, but we are new to delivering this type of comprehensive online training program. I hope many will soon perceive the EzineArticles Formula as the equivalent to a college-level education in the art & science of article writing & marketing.
We’re still committed to delivering $1,997 USD worth of value to you for this training, and until next Tuesday, December 14th at 11:59PM, you can get in for one low payment of only $397 USD!
Plus, you still get EzineArticles Premium membership FREE for the 5 weeks during the course and if you were already a Premium member, we’ll add 5 weeks to your subscription for free. You can’t lose!
In exchange for dropping the price by $600, from $997 to $397, there are two very specific things we’d like to respectfully ask of you:
- That during or after the course, if you believed you received more than you paid for, tell us with an audio or video testimonial we can use to help encourage future students in 2011 to participate in this course. If audio or video isn’t a possibility for you, we’re glad to accept text-based or emailed testimonials.
- That you give us feedback at least once about anything having to do with the course, like the curriculum/content, the delivery of the content or how we can make it better.
As always, you still get our 100% satisfaction guaranteed offer. If, at any time, you don’t think it was everything and more than we promised, ask for a refund, tell us how we failed you and regardless of the reason, we will refund your money. Of course, we’d rather try to make it right or help you in any way we can, but if you’re not 100% convinced this was a smart decision to invest in the training for yourself, you still get your money back.
Go here to order for $397 USD VIP/charter student price: http://EzineArticlesFormula.com/
This product will be off the market at 11:59PM CST Tuesday, December 14th because we’re only going to accept new students for (5) days and then we’ll close it down so we can focus on delivering the training, improving the content and back-end delivery based on client feedback.
If the timing isn’t right today for you, we hope to deliver it again in 2011 … but I won’t be able to promise the $397 price. Most likely, we won’t offer it at this steep of a discount because this is our flagship most comprehensive training ever offered. Plus you get access to ME via two exclusive and private teleseminars! I’ll also be watching for your questions during the course so I can help you get the most out of your time and this training.