RELEVANCY MATTERS IN THE RESOURCE BOX
By: Penny, EzineArticles Managing Editor
No matter what level of experience you have in article writing and marketing, you’re probably familiar with the concept of the Resource Box.
You know, the place where you share information about yourself and work in a “call-to-action.”
It’s your “TAKE” from the article and where you get a chance to develop more of a relationship with your readers.
As we’ve mentioned in previous posts, the Resource Box is probably the most powerful tool in your article marketing toolbox. Effective Resource Boxes share:
- Your full name
- A link to your website in URL form
- Your unique selling proposition
- One specific call-to-action
… plus, they are benefit-oriented to your ideal client. If there’s information about you that isn’t relevant to the topic of the article, it’s better to leave that information out. This will make or break your chances of making the right impression with your entire article.
Making the Resource Box Relevant
Here are 7 tips for checking that your Resource Box is relevant to the right people:
- Picking the Right Web Content – When a reader finishes your article and is satisfied with the information you’ve provided, they’re more than likely interested in getting other similar information. If you have other content to share, they’re pre-qualified for that related material you have (a.k.a. they’re more likely to be interested in it than the average person). Take advantage of this position and connect them to your other valuable web content.
- What’s Your Theme? The first step is matching the subject of the article and the action you want from the reader. For example, an article about dog grooming techniques attracts readers that have an interest in dogs. The Resource Box for this hypothetical article should give extra resources related to dogs, not something completely unrelated like retirement planning.
- Stick with Your Single Message – Don’t ask too much of your readers. Pick one thing you want them to do and express that clearly in the Resource Box. Don’t ask them to do irrelevant things.
- Study Your Audience – Understand the types of information-seekers out there by utilizing all sections of the long tail keyword concept. The specificity of the keyword will have an impact on the types of people seeking it out and additional information they may be interested in.
- Seamlessly Attached – The same Resource Box shouldn’t just be added to every article without a purpose. Customize the message in each Resource Box to be clearly integrated with the message of the article.
- Use Anchor Text Wisely – Link anchor text to keywords that are relevant to the article and the linked website. This is an intermediate to advanced SEO practice that can help build the strength of the link. Plus, the link will usually seem more relevant than other uses of anchor text, like “click here.”
- Finalize the Article – Give the reader a place to find out more information on what they just read. Be sure that the link takes readers to the best possible place. You may not be able to share all that you want in a single article and your links can bring bonus information to readers. However, remember that your article must stand alone and shouldn’t require clicking your links to get the full benefit of the information.
Use these tips today to increase the click-through rate of your Resource Boxes. Also, leave a comment to share your own tips for writing an effective Resource Box.