2 Minute Approval Tips: Enrich Titles with Keywords

Episode 10 of the “2 Minute Approval Tips” video series. We’ll make this quick!

For the most part, this 2-minute video series is made of specific checking points that’ll keep your articles within our Editorial Guidelines and prevent them from being rejected. That means we’ve included tips to keep you on track in the submission process so each article is accepted on the first submission.

In addition to that, this episode will also help you improve your article marketing campaign by getting the most out of individual article titles.

The article title is one of the first things that potential readers see before they read your article. The title you write can make or break your chances of your target audience finding your article and reading it. If your target audience is searching for content in your niche and they get search results that include a variety of articles and sources, the title is one way to make your article stand out.

In today’s episode, I share how to enrich your titles with the right keywords. This is one crucial step in the process of making your article relevant to your target audience.

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Here’s a quick recap of the tenth “2 Minute Approval Tip” for those of you who don’t have two minutes to spare:

  • Encapsulate Your “Big Picture Idea” – Write a working title to give yourself an idea of the direction you think an article idea will go. Then, once you’ve written at least a full first draft of the article, revisit the title to check that it’s still a good representation of the article.
  • Make it Sound Natural – Don’t put your keywords in the title more than twice. When a title is stuffed with too many keywords, it doesn’t sound natural and it won’t be accepted.
  • Make it Benefit Oriented – Potential readers need to know why they should read your article. Your title should make your article stand out and be unique among other similar articles.
  • Use Keywords that Best Describe the Subject – Make a solid promise to the reader with the title you choose. That promise should include keywords connected to the subject and the body of the article should deliver on the title’s promise.
  • Stay in the Character Limit – There is a maximum limit of 100 characters in each article title. Titles should be brief and to the point. Of course, if you are writing on the long tail of the keyword distribution curve, your titles will be a bit longer and that’s okay.
  • Try the Title Suggestions Tool – If you struggle writing good titles, the Title Suggestions tool may be the solution you’ve been looking for. The tool provides you with pre-written, keyword-rich and data-driven titles that you can use for free.

To check out the entire “2 Minute Approval Tips” series, click here. Put this and all the other “2 Minute Approval Tips” to good use by writing your next set of high-quality, original articles for more traffic back to your website or blog. Also, leave a comment to share your own tip for writing a quality title that gets noticed.


Rob writes:

An Interesting Article, Thanks Marc

One question on the topic of order of Keywords.

For the example Title below

‘One Two Three Four’

Will keyword ‘one’ have more weight than ‘two’ and so on, or is it just the same weighting for all keywords within first 5 words?

Comment provided November 10, 2010 at 2:10 PM



Here are some nuggets I pulled from our past training material:

Myth: Most people will read your articles because they came to a website and started browsing just like they do if they were at a local book store.

Fact: Most people search the Internet using one of the major search engines. They will type in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engine will then deliver results that best match the human’s interest.

Goal: Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give heavier weight to the first 3-5 keywords and a lower priority to the rest. The first 3-5 words of your Article Title determine the success of your article in terms of how much traffic your article will generate back to your website.

Create keyword rich article titles that match the most commonly searched keywords for your topic. You can maximize your article marketing strategy by understanding keyword research and creating keyword-rich, intelligent article titles. You can create massive amounts of traffic to your articles and website thanks to the search engines who love smart, keyword-rich titles.

If you have difficulty doing this, our Title Suggestion tool is for you!


Rob writes:

That’s great Penny, Many Thanks for that, some really good info to digest.

When finding decent keywords, do Ezine provide information on what everyone’s searching for on your site? (Similar to the individual stats we all get for each individual article) or would it just be best to use the Google Keyword Tool.

In your opinion what would you suggest?
Many thanks


I would recommend one of two things:

1. Use the Title Suggestion tool because we take the guessing out. We sifted through over 10TB of data to uncover the most popular keywords and key-phrases that are currently being used to find your articles. These titles are designed to be highly effective. (And it’s simple) :)


Good Keywords:

Google AdWords:



Great to see easily digestible bite-sized tips that anyone can “get” and implement easily. Keep up the training efforts. I’ll be sure to send my team to this blog for article writing training!

Comment provided November 10, 2010 at 6:02 PM



Dear Marc and Penny,

Because the majority of my articles have a psychological message I’m sometimes concerned that my title for key word richness may not fit my article to drive readers to my websites so this video, and your additional thoughts about how search engines work, is really helpful.

Thank you for helping us all to get our messages out there. I always seek fresh ways to help others make Every Day Matter.

Oh, please follow (and like if you could) my page When Every Day Matters on FB and tell me how you made your day matter! But you’ll have to be my friend first!


Comment provided November 10, 2010 at 6:13 PM



Hi Marc,

Thanks very much for the 2 minute tips on titles. I will use this information from now on for my articles that I submit.

Does it mater if the keywords are not at the front of the title? Sometimes you cannot insert them there, while still making the title informative.



Comment provided November 10, 2010 at 7:34 PM


From an SEO standpoint, the first 3 words in the title carry the most weight. However, it’s not essential that you locate them there. Keywords placed elsewhere will still be effective, just to a slightly lesser degree.


Gonzalo Chagas writes:

Wow, just when I was trying to pick a title to my Article,
Thank you Marc.

Comment provided November 10, 2010 at 9:14 PM


Ketan Rindani writes:

A constructive suggestion:

The line “…for those of you who don’t have two minutes to spare:” sounds a bit sarcastic, considering your members are spread out across all cultures. I, for instance, do have 2 mins. to spare, but would rather skim through the bullets that are visible, than wait for audio/video to stream where I don’t know what point will come up next.

Overall, a pretty useful series. Thanks, and keep up the good work!

Comment provided November 10, 2010 at 10:37 PM



I can assure you that no sarcasm was intended, but you raise a good point. We’ll be careful to avoid that particular wording in the future. Thanks for your input!



have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think.

Comment provided November 10, 2010 at 11:19 PM


laundry hamper writes:

very good suggestion. I will pay attention to that when posting an article.

Comment provided November 11, 2010 at 12:47 AM


Frankie Cooper writes:

This is helpful to my atricles and I will incorporate them into my article writing.

As for as some tips I’ve recently learn that you can read through magazines, newspapers, online blogs, and article directories to find and modify interesting and catchy titles.

Comment provided November 11, 2010 at 6:00 AM


Robart Dino writes:

Dear Marc

You have written a great article and it is too helpful for me thanks.

Comment provided November 11, 2010 at 6:44 AM


Thomas writes:

This came at the right time as I got advised twice
recently to adjust my title. I figured out that It
should make sense and readable. So not jsut
a search result form google but perhaps a longtail

Thanks for such a timely TIP.

Comment provided November 11, 2010 at 8:41 AM


sreekumar writes:

Title suggestion is a very advantageous tool as it gives proper direction. It is also suggestive and we get even ideas when we search for topics in our niche. Thanks!

Comment provided November 11, 2010 at 8:43 AM



I read your Article and go through your video and I am completely agree with your point. I am also a writer and write on various topics. Enrich your Title with the use of your targeted keywords is a good way to attract your interested audience, coz this is the fact that first any visitor sees your title and then goes through your complete article. So we have to make that searchable for the visitors and here our keywords play an vital role. Really nice tips you shared with us.

David Mark

Comment provided November 12, 2010 at 2:05 AM


Harvey Levine writes:

Marc, great info as all of your tips have been. I am a newbie and do not know if I missed it, but I would like a tip on where and how to insert any affiliate link. I have been inserting the link to my author bio box, but they have been rejected. Need some guidance. What is the difference between a third party website and an affiliate site. Thanks

Comment provided November 12, 2010 at 5:14 PM




Affiliate links will be allowed if the link is a domain name you own which forward/redirects to the affiliate link from the top-level of the domain name. For example, it is permissible to forward to an affiliate link from:


…but it would not be permissible to forward to an affiliate link from:


Does this help you?

Comment provided November 15, 2010 at 10:34 AM


Hanafi Aris writes:

I’ve read some ebook suggesting that the title gets more attention if it begins with numbers like “5 ways to” or “5 tips for”. Just like your video title, is this true?


Comment provided November 26, 2010 at 10:39 AM



I have not heard that but my best suggestion is for you to TEST it for yourself. :-) If it works, do more of it. If it doesn’t, do less, etc.



Good question about article titles starting with numbers. I would like to give my non professional opinion. I am a goal oriented individual and I tend to like to read articles that I can see the end results. So if I see a title stating “5” points let’s say, I know this article is probably not going on into endless babble and waste my time. Hope this helps.

Comment provided December 1, 2010 at 4:46 PM


sreekumar writes:

Why to restrict it to numbers. It means he is predetermined. Wonder what he would if he comes across one additional point while ending it.

Comment provided December 2, 2010 at 10:33 AM


Maria Williams writes:

Good advice – so participate in the SEO and response to search queries by keywords also embedded in the actual text of the article title.

Comment provided December 11, 2010 at 8:23 AM


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