Episode 10 of the “2 Minute Approval Tips” video series. We’ll make this quick!
For the most part, this 2-minute video series is made of specific checking points that’ll keep your articles within our Editorial Guidelines and prevent them from being rejected. That means we’ve included tips to keep you on track in the submission process so each article is accepted on the first submission.
In addition to that, this episode will also help you improve your article marketing campaign by getting the most out of individual article titles.
The article title is one of the first things that potential readers see before they read your article. The title you write can make or break your chances of your target audience finding your article and reading it. If your target audience is searching for content in your niche and they get search results that include a variety of articles and sources, the title is one way to make your article stand out.
In today’s episode, I share how to enrich your titles with the right keywords. This is one crucial step in the process of making your article relevant to your target audience.
Here’s a quick recap of the tenth “2 Minute Approval Tip” for those of you who don’t have two minutes to spare:
- Encapsulate Your “Big Picture Idea” – Write a working title to give yourself an idea of the direction you think an article idea will go. Then, once you’ve written at least a full first draft of the article, revisit the title to check that it’s still a good representation of the article.
- Make it Sound Natural – Don’t put your keywords in the title more than twice. When a title is stuffed with too many keywords, it doesn’t sound natural and it won’t be accepted.
- Make it Benefit Oriented – Potential readers need to know why they should read your article. Your title should make your article stand out and be unique among other similar articles.
- Use Keywords that Best Describe the Subject – Make a solid promise to the reader with the title you choose. That promise should include keywords connected to the subject and the body of the article should deliver on the title’s promise.
- Stay in the Character Limit – There is a maximum limit of 100 characters in each article title. Titles should be brief and to the point. Of course, if you are writing on the long tail of the keyword distribution curve, your titles will be a bit longer and that’s okay.
- Try the Title Suggestions Tool – If you struggle writing good titles, the Title Suggestions tool may be the solution you’ve been looking for. The tool provides you with pre-written, keyword-rich and data-driven titles that you can use for free.
To check out the entire “2 Minute Approval Tips” series, click here. Put this and all the other “2 Minute Approval Tips” to good use by writing your next set of high-quality, original articles for more traffic back to your website or blog. Also, leave a comment to share your own tip for writing a quality title that gets noticed.