How to Read and Use Your Article Stats Data

Have you sat down to evaluate your article writing and marketing plan lately?

You can get a ton of analytic data related to your writing efforts right from the View My Statistics section of your EzineArticles account.

At first glance, the View My Statistics section of your member account has an overwhelming amount of statistical data.

With so much data at the tips of your fingers, it takes time to sort through and gather the best insights, but it’s worth that effort because knowing which of your articles’ are performing better than others, and why, will help you write new articles with laser-targeted accuracy to the demands of your audience.

Your statistics are accessible through your Author’s Area. To get there:

  1. Log into your Member Account
  2. Hover the cursor over the Author Tools dropdown
  3. Select View My Statistics from the dropdown

This brings you to the Stats Dashboard, which is broken into three main sections: Article Stats, Keyword Stats and Author Stats.


The Dashboard gives an overall summary of the whole account. It’s broken into these three sections:

  1. Article Stats – This area gives a quick overview of all article stats. On the left is a list of total views, URL clicks, click-throughs and more. The list shows how many people read your articles. Also in this section is a graph that shows your total CTR (click-through rate) over the past few months. Then, on the right is a list of your most-viewed articles.
  2. Keyword Referral Stats – The middle section of the dashboard is filled with keyword referral stats for your most-viewed articles. It shows the keywords that readers used to find those particular articles. If you look closely, you can see how many times a word or phrase was used to find each article.
  3. Author Stats – The bottom section of the dashboard shows stats for all of the authors on your account. The graph gives a visual representation of profile views over time as well as how many articles each author has published.

Note: Keep in mind that the Stats Dashboard isn’t full of actionable data because it represents an accumulation of information across your entire account. The data that has more actionable value is in each of the individual stat categories that are accessible through the Stats Shortcuts on the top and bottom.

The first of those sections is the Author Stats section.

Author Stats

What you see on this page is similar information from the top of the dashboard, but it’s filtered by authors on your EzineArticles account. In other words, if you have any alternate author names, it gives you a chance to see the numbers for each individually. From here, you can upload an author image and click on Author Details to see a graph of how many people have visited your author bio.

You’ll probably notice over time that one or more of your authors performs better than others in a category like article views or click-through rate. Based on this information, you can make an informed decisions on where to invest your time.

Article Stats

The Article Stats shortcut brings you to a page that displays all of your live articles and stats for each. You can sort the list by clicking on the header for each stat category. This organizes the list so you can see your most viewed, most clicked, highest rated articles and more.

If you click on an article title, you’ll see a breakdown of more stats for that article, including:

  • A graph that shows the article’s views over time
  • A table that also displays the article view data
  • A list of the links in the article and how many times each one was clicked by a reader

Below that is a breakdown of the most popular keywords or keyphrases used to find the article. This is incredibly powerful information because it tells you what terms people are actually searching for in search engines when they find your articles. Plus, it becomes more powerful the more you write and submit. With this information you can do your own keyword research and find a never-ending stream of data-backed keywords to focus on.

Keyword Stats

The Article Stats section gives a lot of that juicy, in-depth data that will help you direct your writing efforts to the right places. Keyword Stats can also provide similar information. It shows the most popular search terms used by readers to find your articles through search engines from all of your published articles.

It’s displayed in what’s called a “keyword cloud,” meaning the keywords are clumped together and the size of the words are weighted by frequency. The bigger the font of the keyword, the more times you’ve used it in an article. So this gives you an idea of the keywords you have focused on most. Depending on your writing strategy, this information can direct what keywords you incorporate in your future articles.

Using All of This Data

If you devote some time to this tool, you’re sure to find some incredibly powerful data to help you instantly boost your article writing and marketing efforts. Now, go take a further look at your statistics. Then write and submit a set of high-quality, original articles based on what you learned. As time passes, watch the results and use them to adjust your strategy. In no time, you’ll be enjoying increased readership, traffic and exposure.

Leave a comment if you have questions or comments about article stats.


Vaclav Gregor writes:

The stats that are available are great. There is everything I need and it is also very well arranged.

Comment provided November 19, 2010 at 3:31 PM


Nauman writes:

EzineArticles keywords stats is the best keyword tool in fact. For any one involved in internet marketing, EzineArticles keywords stats can prove to be a wonderful keyword research and testing tool.

Comment provided November 19, 2010 at 4:11 PM


sreekumar writes:

Author tools are of great help and statistics for evaluation.

Comment provided November 20, 2010 at 12:56 AM


Frankie Cooper writes:

Wow, I’ve looked through the stats but haven’t really used them to write articles but now I will spend more time researching in the stats area to write future articles.

Comment provided November 20, 2010 at 6:25 AM


Joe K Presper writes:

The stats that are available are great. There is everything I need and it is also very well arranged.
Joe k Presper

Comment provided November 22, 2010 at 8:11 AM


David Blackburn writes:

I have just submitted my first article for review, these tools look great for when I get going.

Comment provided November 22, 2010 at 2:18 PM


Francis Nmeribe writes:

I am highly encouraged by the time and energy you invest to assist authors. This article is a great training tool. I can focus on areas that are of interest to my readers. Thank you so much, Marc.

Comment provided November 22, 2010 at 11:09 PM


Vazhakodan Govindan writes:

Wonderful to see such incredible information which really give me a grip of what I should aim. The analysis helps me set my target much more perfectly than just keeping myself in dark.
Thanks to EzineArticles.

Comment provided November 23, 2010 at 12:58 AM


Sheila Hamac writes:

i noticed a surge of the click-thru-rate up to 3 to 5% when EzineArticles switched to the new Beta interface. am i the only one who noticed this? was there a change on how EzineArticles monitored the clicks per article? i need answers.

Comment provided November 23, 2010 at 6:46 AM



This tool is excellent I’m sending my article.

Comment provided November 23, 2010 at 7:50 AM



The Stats you give us is just another over the top benefit of EzineArticles.

Thanks for the Best Article directory,

Comment provided November 23, 2010 at 10:21 AM



I want to use this tool, but my english is no good, this is very easy for me?

Comment provided November 26, 2010 at 8:45 PM


Harry Tata writes:

The information that appears on statistics section is complete. It can be a one-point stop for online marketing strategy. Thank you so much

Comment provided November 30, 2010 at 3:49 AM



I like the new tool, it gives me a good idea of which article people like. What about integrating with Google analytics in the future? Maybe overkill for what we are doing?

Comment provided December 2, 2010 at 12:03 PM


ntathu allen writes:

Thanks for this info. I haven’t really studied the stats side of article writing but your article reminds me of the tremendous value of using relevant info (what people are interested in rather than what I think they are interested in) what is a good click thru rate- mine vary around 3 -5 %.
So it is more effective to focus on writing articles in the area that has a higher ctr?

Comment provided December 14, 2010 at 9:45 PM


Yes, one of the primary ways to improve your article marketing effectiveness is to look at past article performance and determine what works and what doesn’t. Then write to the topics that work. Keep doing this and eventually you’ll be writing articles in a very focused niche with extremely high CTRs.


Mark Demers writes:

I did not know you keep all these stats so we could access them to help us – Thank you for this – Stats such as these are good for me because i`m still a very new writer and i like to know where my efforts should be concentrated. I just looked at my members section and noticed no reads on my first article – I need to update my bios and maybe add a few more articles to start using the stats.
This post was very informative and i will be sure to avail myself of these services you offer when i get some readers.

Have a Great Day !

Comment provided January 3, 2011 at 3:15 PM


Chitralekha Shalom writes:

Thank you very much for your guidance.
I just went over the author tools etc and realised a few things. Thanks again.
I did not understand the 4 red stars under the rating column for two of my articles. They must mean good but I did not find any explanation in the pages. Can you please explain the meaning?
Thank you again.
I am honestly proud to be associated with EzineArticles.
Thank you all.

Comment provided February 14, 2011 at 1:07 AM


Chitralekha, the red stars show the average rating that your readers have given your article. It’s a 5-star rating system with 5 stars being the best.


David Brown writes:

This is the Ezinearticle’s mini Google Analytics page. Excellent, thank you!

Comment provided February 19, 2011 at 5:40 AM


Elena Neill writes:

I would like to thank EzineArticles for all the information regarding how to write better articles. This is great!

Comment provided February 23, 2011 at 1:08 PM


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