The 4th video in a series that brings questionable article writing practices into the real world.
Almost all Expert Authors are good people, but many of them do things in their article writing and marketing that they’d never do in the real world.
When you, as an author, are trying to gain the trust of your readers, every positive experience they have with you matters. That means you have to be straightforward with the promises you make and deliver on them.
Just like in article marketing and writing, falling short on your promises in the “real world” ruins your credibility and looks plain silly. In this episode, we highlight what happens when a real estate agent makes lofty promises in a classified ad.
The content of your article must deliver on the promise you make in the title. You wouldn’t promote a dream home in a real estate ad and showcase an empty lot.
How To Make Sure Your Content Delivers On Its Promises:
- If the title is a question, your article should answer the question. If the article content isn’t delivered as promised in your title, readers will click away from it and you’ll lose credibility.
- If you include a numeric promise in the title, deliver at least that much content. An article titled: “7 Tips To Deliver On Your Article Title” must have at least 7 tips.
- Keywords in the title should accurately represent the content of the article.
- Titles that have a location name make a special promise to the reader that the article will provide location-specific information. Location-specific information explains how the topic being discussed differs between the location and elsewhere.
Don’t fall in the same trap the real estate agent fell into. His lofty promises ruined his credibility.