Ellen Bell sets herself apart as an Expert Author with her research. Specifically, she analyzes Article Reports to point her in the direction of new content.
According to Ellen, all articles on her account become case studies for future articles.
She closely analyzes the ones that have the most views and highest click-through rates (CTRs) for effective title formats, content presentation methods and Resource Box information.
This close analysis helps Ellen determine exactly how to put the pieces of her next article together.
Breadth of Subject Matter
In comparison with most other Expert Authors, Ellen covers a wide range of subjects. She says, “Unlike many EzineArticles authors who write within a specific niche, I cover a number of unique topics. This is because my business operates a group of really diverse retail websites that sell a large variety of products, and I’m responsible for writing articles tailored to all those various products.”
Ellen’s drive to write on a variety of topics means she has to spend extra time organizing article ideas and putting cohesive article sets together.
She says, “I try to keep it interesting by varying my topics or writing from different angles.” She continues, “For example, if I’ve already written a couple articles on how to incorporate an arbor or pergola into your overall garden design, then my next article might focus on choosing the right arbor or pergola for your yard.”
Above all, Ellen’s main goal is to always provide useful information to her readers. Analyzing her Article Reports and using that data to rejuvenate her writing helps her reach that goal in each article. She says, “If I can’t provide them with some new tidbit of information in this article, then I don’t consider that to be good quality.”
When she looks back at the time she has devoted to article writing and marketing, there is only one regret. “I’d probably take advantage of setting up various pen names on my account from the get-go, and then make sure that all articles of one topic or field were only submitted to one specific pen name, so I could achieve greater subject-matter authority on each of my various topics,” she says.
Staying organized while building credibility in multiple niches is made easier with alternate author names. Each niche can have its own author name.
Here are 7 lessons from Ellen:
- Use Article Reports to enhance your writing.
- Build a well-rounded pool of articles on a variety of topics.
- Don’t stop until you’ve written at least one good article in each writing session.
- Tailor your writing topics around the content of your website or blog.
- Provide useful information in every article.
- Partake in brainstorming sessions to keep your writing fresh and new.
- If you write in a variety of niches, use alternate author names to separate them.
Now that you’ve read all of Ellen’s lessons, it’s time to unleash your own creative urges by writing an original, high-quality article on a topic you’re passionate about. Be sure to leave a comment here to let Ellen know how she has inspired you!