Article Writing with a Marketing Focus: Webinar Replay

Increasing efficiency in your article writing and marketing strategy.

A couple weeks ago, I gave a presentation titled “Article Writing with a Marketing Focus” for the Internet Marketing Club’s weekly webinar.

The Internet Marketing Club is a great place for internet marketers of all experience levels to gather, network and discuss industry trends.

They also hold a webinar every Wednesday to introduce new and relevant topics in the world of internet marketing. Today’s video is a replay of the webinar from Wednesday, October 13th.

The presentation gives a snapshot of what successful article marketing looks like. It also gives some insights on how you can increase the efficiency of your article writing efforts to get more pre-qualified traffic back to your blog or website.

To store this video to your hard drive, click here (43.2 MB file size).

The video is a replay of the entire presentation, which is about 50 minutes long. Here’s an overview of what I cover in the presentation:

  • Why Choose Article Writing and Marketing? – Traffic coming to your site from articles is pre-qualified. That means visitors are already interested in the knowledge you have in your niche. Articles boost your exposure and traffic in the here and now, as well as in the years to come.
     
  • Changing the Article Marketing Landscape – In the past, 10 or so articles in one niche would make a big difference in the traffic you’d get back to your website. Now, the times are changing. There’s more people on the web and a lot of content providers competing for the attention of those people. As time progresses, it’ll take more articles to get the same attention you were getting in the past.
     
  • My Traffic Formula – Traffic = Article Inventory X Quality Factors. A quality factor might be how comprehensive an article is or maybe how unique it is. This means that a lot of high-quality articles that are very original will deliver more traffic than the same amount of mediocre articles.
     
  • Finding Content Ideas to Dominate a Niche – Use old content sources, like email newsletters and blog posts, to generate articles. If the content is great and you wrote the material yourself, you can submit it as an article. Also, understand the long tail keyword concept to get new content ideas.
     
  • Choosing a Web Content Mix Strategy – It’s a good idea to think about all of the content you make or share on the Internet. Your entire web content mix is made up of:
     
    1. Information you keep exclusive to your website
    2. Information you share through syndication (like EzineArticles)
    3. User-generated content that you get from other people and share through social media sites
    4. Reprint rights articles that are borrowed from other content producers

    Keeping the proportion of each of these categories in check will help you make better decisions for future content.

The video includes many of other insights, ideas and a Q&A session. In a nutshell, it gives you a general idea of how article writing and marketing works and how to get moving with your plan today.

Leave a comment to share your thoughts and questions.

21 Comments »


1
alan writes:

I am interested in article writting but I cannot see the benefit to a local service business compared to a retail or web based informantion business.

I would appreciate your comments because I would have to justify my roi.

Comment provided October 27, 2010 at 1:44 PM

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Alan you can rank in the search engines in the free listings for location based searches in your article titles and content…

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2
Thomas writes:

What coaching session! You really brought the facts on the table. I like your Title suggestions which provides a great guide. Thanks for confriming that it worth all the
efforts writing my own articles and working on a long
term goals.

Learnt much from your experience with amount of contents needed to dominate a niche. This real as you Guys observe the the trend and pass it on to us.

Thanks.

Comment provided October 27, 2010 at 3:23 PM

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3

Great video! Very impressed with the tips!

Comment provided October 27, 2010 at 3:49 PM

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4

I liked your formula Traffic = Article Inventory X Quality Factors. Where QF is subjective.

Thanks for sharing all the knowledge!

Looking for more.

Comment provided October 27, 2010 at 3:54 PM

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5
Ifeanyi Uko writes:

It’s nice and refreshing to have such educative materials for the advancement of online marketing.

Comment provided October 27, 2010 at 6:11 PM

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6
Larry Icabandi Nabiong writes:

Thanks so much for this great video. It is really a gem to all internet marketers who are into getting traffic to the maximum degree. Keep up sharing great videos quenching our thirst for great ideas.

Comment provided October 27, 2010 at 6:53 PM

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7
Ernest writes:

Thank you very much for this great information, I am new here and really appreciate the plain English advice on a subject that is often obtusely written. This is indeed refreshing.

I am currently listening to the webinar to gain more insights. I have written 115 articles so far on my hubs and with help I will write many more both on hubpages and here.
My experience of EzineArticles has been very positive so far and I expect it will remain so.

Comment provided October 27, 2010 at 9:57 PM

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8
Charles Luu writes:

Thanks for sharing the useful knowlege. I should to write more high quality articles.

Comment provided October 27, 2010 at 10:41 PM

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9

I wanted to write. To increase the number of people to the same website. But do not know what to write about anything interesting. Who are not in the narrative imagination. Write what people read is often confused. But next time will try to see

Comment provided October 28, 2010 at 12:31 AM

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10
tarryn writes:

First time have wathched something you sent me and thought I would let you know it was worth it, quite interseting actually with some great ideas.

Comment provided October 28, 2010 at 3:58 AM

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11
Barry Thain writes:

Superb!

I have just published my first article. I’d have written it so differently if I’d heard this first.

Now … must go find a niche to dominate.

Barry

Comment provided October 28, 2010 at 4:38 AM

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12
Dan Iuculano writes:

Thank for for a very informative information on article writing.

Interesting to note that I will need to increase my article writing submissions to increase traffic well beyond 10 articles. My goal now is to start submitting at least one article a week to start.

Question comes to mind pertaining to using posts from ones blog. My posts are all original written by me. Will I need to add or make changes to submit as an article? In other words to avoid duplicate content.

Dan

Comment provided October 28, 2010 at 10:27 AM

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Here’s a great video on repurposing content that should answer all your questions: http://blog.EzineArticles.com/2010/09/2-min-app-repurpose-content.html

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13
Steve Denning writes:

Great Article Marketing webinar. I appreciate the Mix strategy–intuitively, I’ve been following this notion but it’s helpful to see it concretized in words.
I need to write more articles–obvious–but appreciate the user-friendly EzineArticles site, the data easily accessed on site, and accessibility of articles for use by others.
…all good!
Thanks and Good Luck reaching #20! ! !

Comment provided October 28, 2010 at 10:40 AM

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14

Article marketing does help, but I find that it only helps if theres enough interest from readers on the same site. Your content does not always get indexed by other search engines.

Besides the obvious links to your web site, can articles improve your ranking in Google?

Comment provided October 28, 2010 at 10:48 AM

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Submitting articles to Dofollow articles directories like EzineArticles improves PageRank certainly which in turns improve SERP. For more advantages of article marketing you can invest some moments on my blog.

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15
Van Cao writes:

Great article.
Yeah. Online marketing become the important tools so the competition is increasing so you should write unique article to attract potential audiences.
Thanks for your information. I joined Internet Marketing Club which is great site. Thanks for introducing.

Comment provided October 28, 2010 at 10:34 PM

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16
Howard Feight writes:

Good webinar that has answered many of my questions about your service and article writing.

Thanks for the presentation, well worth my timte

Comment provided October 29, 2010 at 9:16 PM

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17
Caragh King writes:

Very useful as an insight to article writing – thanks

Comment provided November 18, 2010 at 1:35 PM

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18
Latha writes:

Great article. I want to understand how to use it for local business marketing.

Comment provided December 7, 2013 at 4:10 PM

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