Two words: Value-Driven. That’s how Expert Author Fabiola Castillo describes the force behind every article she submits to EzineArticles. Each article must provide readers with valuable information they wouldn’t be able to get anywhere else, or she isn’t satisfied. If she wants to cover a topic, but isn’t satisfied with the value of the information she’s providing, she’ll do research and come up with a fresh angle before writing anything.
Secrets to Success
According to Fabiola, there isn’t one single “Secret To Success” she’s learned to define her article writing and marketing experiences. She says, “Just like any writer, I research what I want to write about and start writing.” She continues, “I have to add that producing one tiny article simply won’t cut it. You have to write consistently if you want to gain credibility with the public.” Fabiola tests her writing strategy with article sets and she periodically evaluates her strategy for improvements.
Offering Web Content
The key, for her, is writing within niches where she has web content or e-commerce to offer. She says, “I write [articles] as long as they are related to my industry of crime and crime prevention tools. I’ll write articles on crime scene forensics, self defense, or home safety since my store sells stun guns and self defense items. If I write articles on motorcycle mufflers, it won’t work for the reader, and I won’t get sales.”
She quickly learned that the best way to get pre-qualified traffic back to her website is to write on subjects where she has other content to offer. “The customers motivate me to keep writing until someone starts noticing me or my store and what I have to sell,” she says. She wants to help her audience and get noticed by sharing valuable information. Getting noticed means she gains some respect as an expert and finds new customers.
“I think article marketing should be a part of anybody’s arsenal for online business success. I made sure to focus on article marketing so that I could produce enough articles to get noticed by my customers and/or readers.” She continues, “At first, I didn’t want to do it, but after producing about 10 or so of my articles, I started getting sales.”
Fabiola shared these four tips to help you write value-driven content in your articles:
- The Power of Research – Just because you don’t have something worthwhile to say on a topic now, doesn’t mean it’s off-limits to explore and write about in the near future. Research can help you discover basic information about any topic and also provide the small details that’ll make your articles valuable to others.
- Provide Real Value With What You Know – You set yourself apart with your unique selling proposition. Your approach works for you, makes you unique and should have true value to others. Share that value in your articles.
- Evaluate Strategy – Being open to evaluating your writing strategy will ensure you are doing all the right things. Stay aware so you can change course if something isn’t working well.
- A Mentor’s Influence – A mentor can help you step back from your writing and see your entire body of writing and how it fits together. They can provide insights and help you work on overall strategy.
Use all of these insights today to write your next value-driven article set. Also, leave a comment for Fabiola. She’d love to hear from you.