DEVELOPING BRAND CONSISTENCY ACROSS MULTIPLE PLATFORMS
By: Penny, EzineArticles Managing Editor
Branding yourself as an Expert Author in any niche takes hard work and dedication. It requires consistency in the quality and quantity of the articles you produce. It also requires an interest in your niche. Many authors discover they have interest and expertise outside of the first niche they choose, so they end up writing in multiple niches. Stretching your brand across multiple niches is easy when you have a personal interest in the information, but it can put a strain on your status as a true expert if the niches are unrelated.
Distancing each of your niche personalities from one another to maintain credibility is as simple as creating multiple pen names. In a past Blog post, we shared our thoughts on the subject. When you need to create different Expert Author pen names for diversely different niches, a simple variation on your name is often enough to prevent confusion.
However, things can get even more complicated when you start submitting articles under different names to multiple platforms. In the spirit of yesterday’s post, we started thinking more about the difficulties that Expert Authors face in keeping brand consistency across multiple publishing platforms. Here are three tips to keeping this consistency:
- Use Alternate Author Names – Each niche you write about is basically a different brand. If you write in multiple niches, you’re managing multiple brands. Confusing your brands can hurt your credibility as an Expert Author, so alternate author names can be branded to each niche you write in. Use variations of your real name as your alternate author names. You create strength, confidence and credibility when you write articles under your own name, especially if you’re driving visitors directly to your primary website.
- Stay Organized – Use a master document to keep your brands separated. This way, before you publish or submit anything, you have a quick place to check that you’re submitting under the right name. The document can be as simple or complex as you want it to be. The important thing is to design it so you can quickly double-check your work. For example, you may or may not include a list of all of the articles you choose to include. Check out this cartoon Blog post for a funny take on what can happen to your writing when you incorporate multiple pen names. While you are there, also read the “What to Avoid” list.
- Upload An Author Photo – Uploading an author photo is all about building your brand. If you attach your face to the content you publish, you’ll come off as much more credible to readers. Also, remember that only one author photo can be uploaded per account, so be sure to pick the best depiction of yourself that you can.
It is important to be aligned with your work everywhere. Keep all of your brand identities organized and it’ll be a lot easier to stay focused on what matters most: writing quality content.
Any questions? If so, leave a comment.