From My Desk to Yours – 16th Edition

By: Penny, EzineArticles Managing Editor

Branding yourself as an Expert Author in any niche takes hard work and dedication. It requires consistency in the quality and quantity of the articles you produce. It also requires an interest in your niche. Many authors discover they have interest and expertise outside of the first niche they choose, so they end up writing in multiple niches. Stretching your brand across multiple niches is easy when you have a personal interest in the information, but it can put a strain on your status as a true expert if the niches are unrelated.

Distancing each of your niche personalities from one another to maintain credibility is as simple as creating multiple pen names. In a past Blog post, we shared our thoughts on the subject. When you need to create different Expert Author pen names for diversely different niches, a simple variation on your name is often enough to prevent confusion.

Facing Difficulties

However, things can get even more complicated when you start submitting articles under different names to multiple platforms. In the spirit of yesterday’s post, we started thinking more about the difficulties that Expert Authors face in keeping brand consistency across multiple publishing platforms. Here are three tips to keeping this consistency:

  1. Use Alternate Author Names – Each niche you write about is basically a different brand. If you write in multiple niches, you’re managing multiple brands. Confusing your brands can hurt your credibility as an Expert Author, so alternate author names can be branded to each niche you write in. Use variations of your real name as your alternate author names. You create strength, confidence and credibility when you write articles under your own name, especially if you’re driving visitors directly to your primary website.
  2. Stay Organized – Use a master document to keep your brands separated. This way, before you publish or submit anything, you have a quick place to check that you’re submitting under the right name. The document can be as simple or complex as you want it to be. The important thing is to design it so you can quickly double-check your work. For example, you may or may not include a list of all of the articles you choose to include. Check out this cartoon Blog post for a funny take on what can happen to your writing when you incorporate multiple pen names. While you are there, also read the “What to Avoid” list.
  3. Upload An Author Photo – Uploading an author photo is all about building your brand. If you attach your face to the content you publish, you’ll come off as much more credible to readers. Also, remember that only one author photo can be uploaded per account, so be sure to pick the best depiction of yourself that you can.

It is important to be aligned with your work everywhere. Keep all of your brand identities organized and it’ll be a lot easier to stay focused on what matters most: writing quality content.

Any questions? If so, leave a comment.


Eddington writes:

Boy, this one is a biggie Penny, a huge dilema I am sure for most beginner marketers. It seems there is no way out on this, there is just a whole lot of “good stuff” out there.

I think it takes a good while to be disciplined enough to focus on one niche, I think it comes with experience – a huge learning curve indeed.

But I think the sooner one establishes a good mentor the better, also the ability to follow through is yet a different story.

Being teachable is not always easy:-)

Comment provided September 14, 2010 at 9:52 AM


Bill Lawrence writes:

Thanks for clearing up the multiple niche while trying to brand yourself. When you start to market you niche online you like to share waht you are learning but this somtimes take you away from you niche.

Comment provided September 14, 2010 at 3:03 PM


Lance Winslow writes:

Indeed, I completely agree.

Comment provided September 15, 2010 at 12:52 PM


Maya Mendoza writes:

This is a massive issue Penny. I know it is an area of stress and confusion for many beginner (and some veteran) marketers.

The question is how does on separate out all out marketing niches – realistically if we are good all rounders in several areas where do we start?

I guess the best thing is to be coachable and open to advice (even if it is conflicting) and get proficient with Excel re organising your identities.

Comment provided September 16, 2010 at 3:59 AM


Kifayat writes:

Sometimes it’s a bit difficult at the start to create an online visibility especially at the start due to varying factors such as wanting to find one’s feet (i.e. not being sure of one’s strength within the IM community), still being in employment and wrong guidance from genuinely sincere people.

Comment provided September 17, 2010 at 9:00 PM


Millie writes:

I enjoy the article. For me I find the key to being successful in what you attempt is to keep it simple and above all be organised.

Comment provided September 27, 2010 at 4:50 AM


Millie writes:

I enjoyed your blog. There is a great deal that I will be able to implement.

Comment provided September 27, 2010 at 5:40 AM


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