8th Episode in the “2 Minute Approval Tips” video series.
Like we’ve done for previous episodes in this series, this episode shares one specific tip designed to help you get your articles approved on the very first submission. However, unlike previous episodes, this one will also dispel an article writing and marketing rumor along the way.
Some Expert Authors worry that they’ll be penalized by search engines if they reprint their content on multiple platforms. Search engines created the ‘duplicate content penalty’ concept a decade ago to discourage webmasters from duplicating the same content on the same site (rightly-so). They only want to display the best article for each search query — which means, they have become very efficient at determining which article delivers the best result for their user without including identical articles in the search results.
To dispel this rumor further, let’s consider an example of the benefits of repurposing content to multiple platforms: The Associated Press distributes news articles from their writers to hundreds of newspapers around the world. AP articles are printed in national and local newspapers, as well as on the web. The AP doesn’t lose any of its reputation when multiple sites republish its content because the author’s name and reputation moves along with the news article. Search engines don’t penalize the AP for sharing quality content with smaller newspapers that are looking to fill their pages with quality news. On the contrary, the AP has built their business on distributing content and making it accessible for smaller news organizations. Similarly, you can build your reputation across a wider audience by sharing your information across multiple platforms, so long as your name is consistent for each article.
Repurposing content can help you reach readers you may have otherwise missed. In this “2 Minute Approval Tips” episode, I’ll share how you can start repurposing your existing content today.
Here’s a quick recap of the eighth “2 Minute Approval Tip” for those of you who don’t have two minutes to spare:
- Cut Contradictory Language – Before submitting repurposed material to EzineArticles, check that the language matches our platform and remove anything that could confuse the reader like “In this post” or “In this blog.”
- Move The Entire Body – If you’re cutting and pasting an article from one platform to another, be sure to grab the entire article.
- Remove Any Special Characters – Things like programming languages, images and video won’t translate in the final product if you are submitting it to EzineArticles. Remove any of these special characters in the Submission Form.
- Use The Right Pen Name – If you have multiple pen names, be sure that any article being repurposed is published with the same author name consistently across all platforms. If not, readers who see the content on multiple platforms won’t know who really wrote the article and your reputation will suffer.
To check out the entire “2 Minute Approval Tips” series, click here. Put this and all the other “2 Minute Approval Tips” to good use when writing your next set of quality, original articles. Also, leave a comment to share one of your own approval tips for repurposing content.