Laser-Targeted Articles: Speaking Directly to Your Audience

With these tips, gain laser-like accuracy when writing articles for your target audience.

Effective writing starts with knowing your audience and communicating to them in their language. When your audience gets the sense that they are being spoken to directly, they’ll understand the message better and be more likely to consider your advice. In other words, they’ll get the sense that your article was targeted at them with laser-like accuracy.

When you understand who your readers are, you come closer to connecting with them through the written word. With this connection comes trust and credibility that’ll have the audience continually coming back to you for more.

Here are 3 tips for writing laser-targeted articles for your audience.

  1. Consider Knowledge Level

    Know the knowledge level of your audience. This level dictates the amount of industry lingo and detailed information allowable in an article. Keep in mind that the information included in each article will make it uniquely suitable for a specific audience. Including more advanced information might mean the average reader will have a hard time understanding the content. However, the industry experts in your niche may find a lot of value in this content. If you write more general content, the industry experts will be bored, but the general public will be more likely to understand the content. To take advantage of this fact, write for your ideal audience.

    For a more diversified readership, write separate articles for each of the different knowledge levels. The goal is to make your target audience feel like they are being spoken to directly.

  2. Manage Expectations

    Manage what you expect of the reader when introducing fresh ideas or concepts in each new article. If you were writing about putting up a “do-it-yourself” fence around a backyard, you’d explain how to do so with things that can be found in the typical household (hammer and nails, non-commercial construction tools, etc.). Expect the average “do-it-yourselfer” to have more complex tools than they have, and you’ll leave them frustrated. However, a situation like this provides a unique opportunity for you to use creativity and come up with alternatives. For example, if you feel the “do-it-yourself” task may require the purchase of an expensive piece of equipment, you might offer alternatives to purchasing, like renting, borrowing or other creative alternatives. Otherwise, your readers might end up making a poor purchasing decision on their way to getting the job done.

  3. Stay In Touch

    Article writing and marketing isn’t designed as a method of two-way communication, but listening to your audience is a great way to stay in touch with them and identify your target audience. The key is to search for clues as to who is reading your articles. This includes asking for comments or feedback on what you’ve written. Then, use these clues from your core readership to enhance your writing.

    Also, stay in touch with the natural environment of your niche. Writing original content that is relatable to the audience is a whole lot easier when you use that environment to inspire new ideas.

Incorporate these tips when writing your next set of quality, original articles to ensure you’re writing for the correct target audience. Leave a comment to share your own tips for learning about your audience and staying on target.


Jose writes:

Great article Marc.
These tips are gold. I will put’em in practice for sure. Sometimes writting for audiences requires this knowledge, and honestly, I never thought about it.
And I think there is nothing like helping your followers or audience using this tools, if I can say that.
Keep your hard work and as always,
Blessings for you all.

Jose Joe Lasa

Comment provided August 23, 2010 at 5:49 PM


Andrew John writes:

This may well be good advice but targeted articles are often rejected by EzineArticles although accepted gratefully with both hands by other article directories. I will explain.

I write legal articles and in order to explain the law it is necessary to quote from decided cases and legal Acts. Obviously these quotes are not original material and although they form only a small part of my original articles this is sufficient for EzineArticles to reject.

I have spent weeks and hours of my time trying to make the point with the site but all too no avail and have now given up and simply submit elsewhere.

Comment provided August 24, 2010 at 2:10 AM


Which is, indeed, a logical choice.

I would do the same, and have done so when an article was rejected. EzineArticles could greatly improve the time it takes for articles to reach the audience (which should be the important reason for writing in the first place) by noting WHY there is a problem status.

What happens is you get an e-mail that tells you there is a problem but never any immediate explanations. It then takes time to react, and then you wait for the explanation after you have written.

All that time could have been spent editing and submitting again, thus removing all the red tape involved – and shortening the time it takes to go through the process.

I hope Chris will take action on this, because we are not the only ones to be frustrated by the lengthy procedure involved at this time.



You bring up a very valid point. One we are always looking to improve. For the most part, when articles are sent back to you with a blanket email of explanation, it means your error is common enough to fall into an area that can be delivered this way.

When we cannot use these emails, we reserve those explanations to come from our Member Support team who are trained for these grayer issues.

Sometimes, what we see to be a simple fix, you may be overlooking and more confusion is built. If you have questions, our team will respond back to you within 24 hours.

Look for more changes to come with this process in the future as we are always looking for more effective ways to communicate with you and the time in which we deliver our responses. :)


Wrinkle Reducer writes:

Great article Marc..very helpful for me to write articles for my target audience. Thanks you very much!

Comment provided August 24, 2010 at 6:57 AM


Nazeer Ahmad Chaudhry writes:

Thanks for sending an excellent guidance for the writers.

Comment provided August 24, 2010 at 8:05 AM


Nazeer Ahmad Chaudhry writes:

This excellent guide line for writers deserves highest appreciation for Marc but I have very interesting practical application. I was told to set the question paper for over 40 students appearing in promotion examination. Just to check the knowledge level, I told one of the students to make the sample paper. I set the paper on the lowest possible technical level but 37 out of 40 failed. I was told to set the practical paper also and I happen to hear the comment before giving the paper. “He thinks himself hell of a talented man, he has failed every one”. Said one of the students to others. “ If you thought that you would be tested on the sample paper that you evolved then results are not far from expected” “ I had set the paper at lowest technical level meant for new comers” , I said

Comment provided August 24, 2010 at 8:27 AM


Nazeer Ahmad Chaudhry writes:

Marc and EzineArticles team deserve special tanks for sending very good guidance for writers. Manage Expectation is vital guide line for writers. We had a system of humorous session at the end of every technical course and other courses in military. One of our instructors R.N. teaching technology tried to expose us to modern trends even going out of syllabus. I remember to get over 50 books from library for his single subject but he was always teaching a new book. At the end of the course one student posed himself as R.N. and other was a student asking the question.
Student. Sir, how to make an atomic bomb.
R.N. It is very simple. You just take 13 kg of U 238 and divide it in two parts equally and precisely. Your bomb is ready when you combine the two pieces.

Comment provided August 24, 2010 at 8:47 AM


Reinhard Eder writes:

Marc, that’s a Great Article on targeting your Audience

Once you understand the niche you are targeting, it is always easier to captivate readers and give them the information they are looking for. The value of the content must always be considered in the article.

I’ve found by keeping it simple it’s always easier for the average audience to understand and manage the expectations.

Also you’ve made a great point with “stay in touch” . This method can be used for any online and off line business.

Comment provided August 24, 2010 at 10:05 AM


Nazeer Ahmad Chaudhry writes:

Excellent tips for writers by Marc was commented by me narrating a joke from my engineering class about R.N. exposing to new technology and students converting it to making of atomic bomb joke. Perhaps I neglected 3rd tip “Stay in touch” hence got immediate response a joke; summary given below:-
Stranger seated next to blonde on the plane suggested a talk on nuclear power. She agreed with a question. A horse, cow and deer eat grass – yet a deer excretes little pellets, cow turn out a flat patty and horse produces clumps of dried grass. Stranger surprised by blonde’s intelligence – had no idea to reply: Blonde replies: Do you feel qualified to discuss nuclear power when you don’t know shit?
I observed a stranger managing a board card next to charming girl. Fokker Flight was under turbulence and was shaking when cry by the girl was herd. She was safely held in the arms of stranger and she kept quite. The turbulence was for few minutes but position remained unchanged till plane landed at Lahore.
If you don’t know shit then remembers the rule: ladies first or you might investigate and carry out research on shit.
A scientist picked up a piece of rubbish and used all senses of observation and confirmed it as a shit. “Thanks God I didn’t step on it, it is a real shit “, he said.
Author of Business in Excellence suggests working on the business you are real expert and it may be shit to give you bio gas , or to used as fertilizer or to be used as bio fuel and you might be respected as sanitation engineer getting an award on Management of Solid Wastes

Comment provided August 24, 2010 at 11:53 AM


Tom Hoobyar writes:

Here’s a tip for quickly understanding a market – I share this with clients and friends and it’s worked for me for years.

Go to Amazon and search for the best-sellers in the category of your market niche. Organize the findings by popularity and bingo! You have your headline and a guaranteed area of interest in your market.

Good hunting,


Comment provided August 24, 2010 at 2:24 PM


Ken writes:

Marc really hit the key points of great article marketing. My particular niche, which is natural men’s health, requires strong knowledge of the subject matter to be taken seriously.

I am shocked by how many writers(not on EzineArticles) use improper English and grammatical errors in their articles.

Comment provided August 27, 2010 at 10:14 PM



Article should be informative with good vocabulary and grammar…

Comment provided September 7, 2010 at 12:03 AM


jon bone writes:

Good article, its obvious that you work out your target audience and work backwards when you think about it

Comment provided October 20, 2010 at 4:52 AM


Dachai C. writes:

I would like to add to this also….Do the Research and Follow a Pattern. Many time, I am bad a this too, authors are so excited about writing an article, that they cram and cram and cram. Content is great, but think about a starting point and how you would like your reader to follow your narrative. Jumping here and there confuses people, ultimately discouraging their return. So, by doing the research, you stay on point while retaining accuracy and by following a set pattern, you make it easy for your audience to come to a conclusion.

Comment provided November 17, 2010 at 12:41 PM


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