Today’s Expert Author Case Study introduces us to Expert Author Gloria Hamilten, co-founder of Life Mapping Mastery and professional life coach.
Through her work as co-founder of Life Mapping Mastery, Gloria helps clients design their own Lifemap Blueprint. The business provides a service for personal and professional education using seminars, one-on-one coaching, group coaching, manuals, workbooks, CDs, DVDs, etc. Her programs are unique in that she helps people reach their potential, guiding them from start to finish with ongoing amendments to their Blueprint.
Although her business focuses on life guidance, Gloria has expertise and a passion for a variety of other topics. She uses this passion to spark inspiration in her article writing. As part of our ongoing Expert Author Case Study project, we asked Gloria to share her thoughts on article writing and marketing.
- What sets you apart from other Expert Authors?
Because I am passionate about many areas, I write about a diversity of unrelated topics. This range includes professional development used in the corporate world such as “How to be a Successful and Empathetic Negotiator” and “Writing Business Reports that Everyone Will Want to Read.” I also write for the personal development market on skills to live an empowered, happy and fulfilling life. Another area I am passionate about is supplying parents with drug-free alternatives for raising a happy, well-adjusted child who has either ADHD symptoms or has been diagnosed with ADHD. Equally, I’m fascinated by how the brain functions and how we can look after it to serve us optimally into our centenary years. In addition, I integrate several modalities such as self-hypnosis, NLP [Neuro-Linguistic Programming], TFT [Thought Field Therapy] and hand reading in my arsenal to help people get over challenges in life.
- What’s your secret to article writing and marketing success?
Have your reader in mind when you write an article. Ask yourself, “How will she or he benefit from what I have written? Will the article make a lasting impression?” That is the only way it can really be effective. Write from the heart. Write as though the person was sitting in front of you and you are having a conversation with each other. Just write what you are really passionate about and what can make a difference.
- How do you stay motivated to write articles?
It is so easy to be motivated when you love what you do. I love the people I write for although many of them I don’t know personally. However, I know that when someone reads what I have written, it was meant to be and that they will gain from it. I say that in all humility. Being passionate about what you do is the key to staying motivated. That’s also true in all parts of your life. Passion is what makes you want to keep honing your skills, to lifelong learning in your areas of interest.
- How do you decide what to write about?
I feel inspired. All inspiration comes from the subconscious level and I have a very good relationship with my subconscious, we communicate all the time. You will probably laugh at that comment, but we are 90% subconscious mind and 10% conscious mind, so I like consulting both of them every day and most certainly when I want to be creative.
- How do you balance writing for quality and quantity?
It comes down to being passionate about what I write and having a deep respect for my readers. I live and breathe all the areas I mentioned in the first answer. Apart from articles, I have also written eBooks and had two physical books published with others ready to go. What also helps is that I love to write and therefore it comes relatively easy. I believe everything we do and do well comes from our mental attitude. If I believe I’ll have writer’s block, I will. If I believe I won’t have writer’s block, I won’t. That goes for everything in our life.
- How has using EzineArticles affected your traffic?
I have received a lot of traffic from having articles published on EzineArticles. Traffic keeps coming even months after I’ve had an article published. It’s an excellent way of getting global exposure on an ongoing basis.
- How does article marketing fit into your overall marketing plan?
I have started a new business called Life Mapping Mastery which is really a rebranding and amalgamation of other like businesses I have, and I’ll be using EzineArticles as a significant part of my marketing strategy. I like the ethical and consistent standard that makes this form of marketing creditable.
- What EzineArticles tools do you find the most beneficial?
Actually all the tools are beneficial. I suppose my favourites would be View My Article Reports, Create a Widget (I love that on my site), Article Promotion and Title Suggestions. I like the way that you send reminders and ‘How To …’ emails on using the tools.
- If you had to start over again, what would you change?
With reference to EzineArticles, I would say read up on all the training that is on the website. With reference to life in general, I would not let anyone attempt to distinguish the flame of passion inside me for what I want to do. We all know what we want to do in life, but we let others influence us with their well-meant but misguided wisdom. We need to let our light shine and that is done through self-expressions and self-actualisation. That is what I teach today: how to find your passion, live your life with purpose, be true to your values, utilise your strengths, breakthrough barriers, design your life’s blueprint and then, LIVE IT.
- What advice would you give newbie article marketers?
As I said above, read up on all the training material that is on the websites of the various article publishers. I started with wild enthusiasm to just have articles published without looking at all the tools that are available. If you want to write, then “just do it.” If your grammar is not up to scratch, still write but have someone proofread it. Don’t let that stop you. When your heart and soul are on a mission, they should never be stopped. Learn ways to improve your writing style and writing skills as you go. And above all, never become disillusioned or despondent. That is, never give up. You will succeed if you persevere. Just write one article at a time so as not to get overwhelmed.
- Anything else you’d like to share?
First of all, I’d like to mention what a great service EzineArticles provides us authors. We not only get to do what we love (write), but we also get to reach a large audience whom we can help. The service and integrity of this company is magnificent – and it’s free. The other thing I’d like to share is that every day I experience the miracle of people. If only everyone would realise what unlimited potential they have. If only they would let self-doubt, fear and guilt permanently leave their decision-making. If only they would realise that whoever they believe to be their creator made no mistake with them when they were born, that they took on limiting beliefs from their traditions and upbringing that no longer serve them, every person on this planet would live the life of their dreams. There is abundance if we just look for it, are willing to work for it and we respect each other.
Here are 6 lessons from Gloria that you can put into practice today:
- Don’t limit yourself to one passion, if you have more “Follow your Bliss.”
- Always have your reader in mind when writing, and write as though you were having a conversation with them.
- Motivation comes from within. It will always be there if you are passionate about what you are writing.
- Embrace your subconscious mind in your daily tasks. After all, it houses all your values, beliefs, attitudes, memories, past decisions that you’ve made, and the preferred language that you use.
- Read a lot and expand your internal and external horizons.
- When starting out just take one small step at a time until you feel you can take larger steps and speed things up. Whatever you do NEVER, ever give up. Believe in yourself. That’s very important especially when others may pull your work down.
Try at least one of these today when you submit your next set of quality, original articles. Leave a comment to share your own thoughts and insights with Gloria.