How to prevent having the messages in your articles get lost in translation.
Even the best writers can lose control over how their audience perceives their messages when they write for a global audience. It’s important to remember that every potential reader carries a unique set of life experiences into how they read and perceive your content. Just as you are bringing a particular amount of expertise to your writing, your readers have their own knowledge set they’ll use to interpret your message.
As a result, what you write in an article may be different from what your audience understands from your message. Despite your best efforts, misperceptions can still occur.
In this video, I’m going to share 7 tips that’ll help you say what you mean to say and avoid having your words misperceived by your audience.
Here’s a quick summary of the tips:
- Write with a Global Audience in Mind – Imagine someone from a different culture is reading your article. Think about things like regionalisms, figures of speech, cultural/spiritual differences and how these things may confuse a reader.
- Don’t Assume Everybody Knows All That You Know – You’ll know things in your area of expertise that the common reader might not understand. Explain any industry lingo and verbiage before using it in context.
- Readers May Not Understand Your Writing Style – Most of your readers don’t know the real you and how you communicate. Create your own voice, but also be sure it is an ideal way to communicate your message.
- Humor is Relative – Humor can be a successful technique in articles, but it also might come off as insulting or degrading, so be very careful when integrating humor into your writing.
- Readers May Have Emotional Baggage – Be sensitive to the fact that your readers are bringing their own life experiences to the reading.
- Keep Negative Perceptions to Yourself – Anything you write can develop the readers’ opinions of you. A negative opinion can be transferred to the company or product you are promoting.
- Choose Your Words Carefully – Think about both the literal and inferred meaning of words as you write.
Keep these things in mind to avoid misperceptions when writing your next set of high-quality, original articles. And leave a comment to tell us your stories of being misunderstood.