The eighth edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
Matt Gallo has built up his reputation as an EzineArticles Expert Author by writing on a wide variety of topics. A majority of his articles are focused on home improvement tips. And he says, “With all of the new tools and technology available today there’s a humongous range of home improvement subjects that need to be covered.”
He has also found success in writing on other topics of interest to him. “Unlike authors that only focus on one area of expertise, I try to write articles on a broad range of subjects,” he says. By focusing on the topics he is interested in, he has expanded his writing efforts to all corners of the home improvement category and beyond.
Commitment to Quality
Matt’s secret to success is writing quality articles that are informative, concise and clearly written. The first step in this process is to get the facts straight through research. According to Matt, “Readers are going to be turned off by unreadable, inaccurate articles. The only buzz that kind of article creates is negative.” Although he admits it takes him a little longer to do research and editing, the end product is worth it to him and his readers.
By making article writing an integral part of his marketing plan, he doesn’t struggle to stay motivated to write. “I write articles because it makes a big difference in the buzz about my sites,” he says. “It’s an integral part. I rely on it to create buzz and drive traffic from sources other than just the search engines.”
He finds inspiration by answering the questions of real clients and learning about other topics that interest him. His writing is then sought out by others with the same interests, whether that be home improvement lessons, energy-efficient products or corporate bankruptcy regulations.
The one piece of advice that Matt follows in every article is that a little bit of research can do a lot to maintain credibility. But he warns: “Even if you think you know the subject inside and out, it never hurts to check your information.”
Matt offers these 6 tips:
- Focus on quality writing that is concise and easy to read
- Check your writing for accuracy
- Try writing about other topics that you have an interest in
- Use the problems and thoughts of real clients to generate new article ideas
- Use Article View data to analyze past articles and decide on future topics
- Make article writing part of your marketing plan
If you’re not already using these tips, now might be the perfect time to give them a try as you write your next set of original, high-quality articles.
Also, take this opportunity to interact with Matt regarding his keys to success. And don’t forget to leave a question or comment for Matt. He’d love to hear from you.