Research can be the cure for stale content issues.
In any form of communication, one of the keys to being effective is knowing your audience. In article writing, this is certainly the case. When you lose track of your readers, it’s difficult to come up with new content that is informative and relatable to them. Here are 3 symptoms that will help you detect if your once-fresh content is going stale for your audience:
- You’ve run out of article ideas.
- Your readership numbers are falling.
- Your articles share nothing new.
When you start feeling the symptoms of stale content, the cure can be as simple as doing some keyword research. Here are two keyword research tools that should alleviate most of your stale content ailments.
Traffic Search Terms
Although EzineArticles can’t give you an exact profile of your average reader, but we can help you discover how web surfers landed specifically on your articles. To do this:
- Log into your account at http://Members.EzineArticles.com/.
- Click on the Article Views link on the left side of the homescreen.
- Click on the number in the Views column of the article title you would like to see data for.
- On this screen, you will be shown the article’s views organized by month. To see the Traffic Search Terms, click on this alternate option.
By using this information, you can focus your energy on writing about the keywords that are most popular. This tool becomes more valuable as you write more articles.
Add Trending Keywords To Your Keyword List
Sometimes there will be a need to explore subjects outside of your usual articles to ensure the freshness of your writing. When you are interested in exploring new keywords to focus on, try Google’s Search-Based Keyword Tool. The tool can be accessed at: http://www.google.com/sktool/.
By entering a keyword in the ‘With words or phrases’ box on this page, you will be shown related keywords and their corresponding popularity. Once you have some new ideas for content, you can go one step further and enter your new keywords in the Title Suggestion Tool for new title ideas.
The two basic cures for stale content are the EzineArticles Traffic Search Terms Data and Google’s Search-Based Keyword Tool. By using the keyword research tools provided by EzineArticles and Google, your writing can remain fresh.
Give these tips a try and let us know how they helped. Also, please share any other ways that you have found to stay in touch with your readers. We look forward to hearing your comments.