Sometimes the fastest and easiest way just isn’t the best way.
We’ve all received email spam written by a machine. It’s easy to spot because it’s often 100% grammatically correct English, yet the content itself is confusing, convoluted or just plain meaningless. In essence, it’s well-structured gibberish.
Believe it or not, email is not the only online medium victimized by software-derived content. Every day we receive article submissions that look like genuine articles, but read like a trip into the Twilight Zone … often to the point of being downright absurd.
In the 3rd episode of our “Article Content vs. Real Life” video series, we move some of that software-derived content into the real world. It quickly becomes obvious just how wrong, and funny, the result can be!
As humorous as the result may be, the act of publishing software-derived content is just plain wrong and incredibly unethical. Users expect to find high-quality, original content when they’re searching for informational articles, not meaningless garbage designed to fool the search engines.
With that thought in mind, here are 7 reasons for providing only fresh, original human-derived content:
- It’s all written in your voice.
- The CTR of original content is considerably higher.
- It represents your brand.
- Your article fulfills the reader’s need.
- The content builds your credibility.
- It builds an audience for your materials.
- The conversion rate is significantly higher.
If you’re currently using any type of software to generate your article content, stop now. You’re not only short-changing your audience, you’re also short-changing yourself.
Leave a comment to share your encounters with software-derived content.