Episode 3 of the “2 Minute Approval Tips” video series.
This series is designed to help get your articles approved on the first submission. We’ve looked at past submission records to find the most common reasons why articles aren’t approved on the initial try. Since we know your time is precious, we’ve compressed this information into individual 2-minute videos.
This episode is about building trust by delivering on the promise of an article’s title.
For those of you that don’t have two minutes to spare, here’s a brief outline of the third “2 Minute Approval Tip”:
- Make or Break – The title is the window to the content inside an article. If readers like what they see, they may be interested in the rest of the article. If it doesn’t draw them in, they’ll surf away from your article.
- Deliver on the Promise – The content of your article must deliver on the promise of the article title. If the title is a question, your article should answer the question. If the article content isn’t delivered as promised in your title, readers will click away from it and you’ll lose credibility.
- Provide the Correct Number of Tips – When you make a promise of a certain number of tips, tricks or anything else in the title, you need to have at least that many tips included in the article. Articles that fall short of providing the number of items stated in the title won’t be accepted.
- Location-Based Articles Should Have Location-Based Information – Titles that have a location name make a special promise to the reader that the article will provide location-specific information. Location-specific information explains how the topic being discussed differs between the location and elsewhere.
Watch for more “2 Minute Approval Tips” in the coming weeks. And before you submit your next quality original article, leave us a comment to share one of your own approval tips for writing titles.