Quick Case Study: Adrienne Smith
The 
fifth edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
By her own admission, Adrienne Smith was a “horrible student and barely made it through high school” and even as an adult has “difficultly comprehending the written word.” But instead of running away from all things literary, Adrienne chose instead to embrace those challenges and help others. “Writing articles is not difficult, she says. “Most people that I speak with are afraid to undertake this because they don’t see themselves as a writer. I didn’t consider myself a writer either but my passion is helping others. If I can explain something in an article, then I have done what I set out to do.”
According to Adrienne, “The secret to writing a good article is to write as if you were talking to a good friend – your articles will comes across much more personable and real this way. People try to make things more difficult than they really are. When people are searching for a particular topic and run across my article, they find that it’s simple, to the point and easy to understand.”
Keeping her motivation level high is key to her success. “I don’t put pressure on myself that I have to write an article each and every day,” she says. “Some days I may write several and other days I may write none at all. I only write when I have something to write about so I don’t pressure myself into just adding to my collection. That way I believe that my articles are worth sharing.”
Despite her challenges, finding topics to write about is fairly easy for Adrienne. “I keep a pad of paper on my desk,” she says, “and when I run across a topic that I think will be interesting, I write it down. I also listen to what other people are saying. People are always searching for some type of answers to the problems they are having so I try to give them as much information as possible that will help them locate their solution. If you take the time to learn how to write a good article on the topic your target audience is searching for, you can receive a lot of free traffic to your site which also leads to sales.”
“You will get a lot of mixed reviews about article writing,” she tells us, “but I have found it to be very rewarding. It’s a great way to get started and it doesn’t cost you anything but your time. Article marketing has been a huge reason for my success so far online.”
For Adrienne, keeping it simple, working to her strengths and writing for her target audience are the attributes that make her a successful Expert Author and Article Marketer. Take a lesson from Adrienne, because these same attributes can work equally well for you!
Leave a comment below for Adrienne. I’m sure she’d be glad to hear from you.
Wow Shekhar, I’m so very touched. I can’t tell you how thrilled I am that I have inspired you in some small way. Keep up the great work my friend and I hope to be reading some of your books soon.
June 2, 2010 at 3:35 PM[Reply]