Spicing Up Articles With Local Flavor
By: Penny, EzineArticles Managing Editor
Some of the questions we get from our Expert Authors pertain to how they can provide additional value on their regular niche. One suggestion near the top of our list is to add some local flavor to your articles. The effect is like taking the existing recipe for your favorite dish and adding just a bit of spice to make it slightly different; slightly better.
Devouring the Travel and Leisure Category
Creating localized content can be particularly easy when your niche is in the Travel and Leisure category since local content is more-or-less the backbone of these articles.
For example, if you want to write an article about fun activities to enjoy while on vacation in Vancouver, it would be important for you to include activities that are specific to Vancouver. Included could be a list of the public places one could visit on a tour of the venues for the Vancouver 2010 Olympics.
However, there is little value to writing about “unique dining experiences in Vancouver” if the restaurants included in the article are chain restaurants that could be enjoyed anywhere. Information on locally owned and operated restaurants that can’t be experienced anywhere else in the world makes for great article content. If your readers have a positive experience, they are more likely to come back to you for more … and suggest your content to others! As a result, you’ll benefit by gaining both loyal readers and a larger readership base.
This type of local knowledge takes either personal experience – which is preferable – or a fair amount of research. That’s why grasping the concept of localized niche articles takes practice and time.
Cooking Up Localized Content in Your Niche
Local flavor can also be added to articles written outside of the Travel and Leisure niche. In fact, we encourage you to occasionally write articles that include location-specific information. These articles can be particularly helpful to readers who are looking for information on local/regional laws, cultural perspectives or the real estate market in your community.
All too often, we find authors misunderstanding the interest we have in providing location-specific information to readers.
For example, imagine you wrote the perfect article about the perfect cup of tea. It includes three cafes that are worldwide chains, but since you want to add value for your readers, you titled it “Getting Sunday Tea in London,” because all three cafes have at least one location in London. This title, while technically accurate, would be less-than-ideal. A better title for this type of article would be “Finding Comforting Tea Anywhere In The World” because the article doesn’t actually include location-specific information.
On the other hand, imagine you wrote another article that reviewed and compared three different small cafes, each with a single location in London. This article would provide a huge benefit to readers and would earn the right to bear a title that includes the specific location.
The Just Desserts
When you add local information to your articles, it’s kind of like adding spices to your food. It can change the quality and consistency for the better (or worse!) and leave a lasting impression on the people who sample it. But just like many spices, it’s important to add local information early in the process so that the flavor becomes infused throughout the article. When you find the perfect balance of local content and meaty information, you will end up with a much tastier article that will continue to feed you with abundant page views and enhanced credibility for the local flavor you provide.
Take a few minutes and try your hand at writing a localized niche article set today. Who knows, you may find a tasty new treat to add to your article writing and marketing buffet!
Oh, and don’t forget to share your recipe! ;-)