Today’s Expert Author Case Study introduces us to British Expert Author Steve Shaw, a self-proclaimed article marketing expert and founder of the popular article distribution service SubmitYourArticle.com.
Reading Steve’s advice on article writing and marketing is like reading something written by EzineArticles. Much of what he believes and promotes is identical to what we do here. The big difference, however, lies in the fact that Steve isn’t just an Expert Author. He’s also a self-appointed agent for EzineArticles and a host of other article marketing sites and publishing venues.
Steve’s site, SubmitYourArticle.com, serves as a liaison for author’s looking for additional assistance in their article writing and marketing efforts. This role gives him a unique, yet oddly familiar, perspective on what it takes to be a successful Expert Author.
As part of our ongoing Expert Author Case Study project, we asked Steve to share his thoughts on article writing and marketing. His responses may sound like much of what you’ve read here before, but they’re true value lies in their repetition and validation of tried and true methods of achieving success.
- Steve, what sets you apart from other Expert Authors?
I am an article marketing expert, and tend to always write about article marketing tips and strategies. Through the service I set up some years ago now, I’ve helped thousands of clients achieve their own article marketing successes.
- What’s your secret to article writing and marketing success?
Two things – consistency, and effective keyword research. In terms of consistency, it’s important for ongoing success to write articles on a regular, ongoing basis, rather than just write a batch of articles at one time, get them out there and then stop. Effective keyword research means you’re not just targeting your articles on topics that likely prospects are actively searching for online, you’re also creating links back to your site in the most effective way possible, i.e. through appropriate use of anchor text.
- How do you stay motivated to write articles?
Once you get into the habit, it becomes just that, a regular habit, and the ideas on what to write about just keep on leaping out at you. I don’t find motivation an issue.
- How do you decide what to write about?
Often it’s queries and questions from customers – this may be either directly to our customer support, or via comments on our blog. They may highlight something they want to know about, and that can then form the basis of a great article. It’s also led by keyword research, so looking for long-tail keywords within my niche with low competition, which would form the basis of an article – ‘how to’ type keyword phrases are ideal, often that gives you the title there and then.
- How do you balance writing for quality and quantity?
Quality and consistency are more important than quantity. The better links, and therefore the greater results, will come through the use of higher-quality articles, especially as nowadays publishers are becoming far more discerning. One high quality article is worth far more long-term than ten low quality articles that no one’s going to publish.
- How has using EzineArticles affected your traffic?
We get traffic from a wide variety of sources, but we’ve had thousands of hits from EzineArticles over the past few months.
- How does article marketing fit into your overall marketing plan?
It’s absolutely central – content is king on the internet, and not only is article marketing powerful in itself, but the content that you create in the process can be used and further adapted for a wide variety of purposes.
- If you had to start over again, what would you change?
Nothing. I’ve had successes and failures like everyone else, but each experience has been a valuable learning one that I’m glad to have had.
- What advice would you give newbie article marketers?
Do some decent keyword research, and get a list of keywords that you can use as a reference going forward for creating numerous articles – then at least you’re not starting with a blank page each time and wondering what to write about. Keep an eye on what comes in from customers and prospects, as their questions can form the basis of really great articles within your niche and focus on exactly the sort of information your potential customer base is looking for. And keep going! Don’t just give up after a couple of articles.
- Anything else you’d like to share?
There’s a world out there that exists beyond the online world, which is easy to forget when you spend a lot of time online. So don’t be so blinkered on succeeding online that you forget what exists around you when you’re offline – turn the computer off and the whole online world disappears in the blink of an eye. Spend at least a day, preferably two, a week, where you don’t go near a computer, and reconnect with reality – balance in all things is so important.
Steve’s Advice in a Nutshell:
- Write articles on a regular, ongoing basis.
- Practice effective keyword research. Search for, and use, long-tail keywords within your niche.
- Get into the habit of writing and the ideas will just keep leaping out at you.
- Use questions from readers and customers as a source of ideas.
- Use “how to” type keyphrases to boost effectiveness.
- Remember: 1 high quality article is usually worth far more than 10 low quality articles that no-one’s going to publish.
- Article marketing is powerful in itself, but the content that you create in the process can be further adapted for a wide variety of purposes.
- Embrace failure; each experience is a valuable learning tool.
- Keep going! Don’t just give up after a couple of articles.
- Spend at least a day, preferably two, each week, where you don’t go near a computer, and reconnect with reality.
What Steve shows us with his advice is that article writing and marketing really isn’t rocket science. Most, if not all, of the factors that contribute to success are common sense practices that almost anybody can understand and utilize.
So why not take some of Steve’s advice and put it to good use today. And, as always, leave a comment for Steve. I’m sure he’d love to hear from you!