Your Article Goes Live! Now What?

Bringing your articles to life on the Internet is a great way to drive highly-targeted traffic back to your site while increasing your credibility and media exposure at the same time – but you can do even more.

In this Blog and elsewhere, we talk a lot about the process of researching, developing, writing and submitting your articles. Once your new articles are published, they usually take on a life of their own and will go to work for you almost immediately. That’s the real beauty and simplicity of article marketing: you need only sign up and then write and submit articles – we’ll take care of the rest (things like automated tweets and RSS feeds).

However, some Expert Authors want more from their articles. They want their articles to be more than a creative outlet or an adjunct to their other marketing efforts. They want their articles to be part of a living, breathing, article marketing machine.

For these members, article writing and marketing is an ongoing process, not a series of stand-alone events. They see it as a repeating cycle of writing, submitting, promoting and analyzing their articles to produce truly extraordinary results.

If you’re ready to take this next step into the article marketing process, read on …

This Article Marketing Process has 3 distinct, yet concurrent and repeating, phases:

  1. Phase One – Write and submit your articles. Once they are approved, they’ll be published on our site.
     
  2. Phase Two – Promote your article to potential readers and publishers (this is in addition to what EzineArticles provides automatically). You have several EzineArticles tools at your disposal to get the word out about your new articles. Most have step-by-step videos explaining how to make the best use of them:
     
    • EzineArticles Widget Creator – This tool allows you to promote your articles automatically on your Website or blog. [Learn More]
       
    • Author Alert Sign-Up Box – Your fans can sign up here to receive email alerts when you publish new articles. [Learn More]
       
    • Article RSS Feed – This device pushes an automatically updated list of your articles to your website and links directly to your articles on EzineArticles.com. [Learn More]
       
    • Email Recommendation (“Article Promotion”) – Give us the names and email addresses of up to five friends. EzineArticles.com will send them your article title, summary and personal message. [Learn More]
       
  3. Phase Three – Analyze the performance of your articles. Are they doing what you’d hoped? How do they compare to other articles in your niche?
     
    • Track Your Article Reports – Spend a few minutes every day viewing your article reports to see what’s working … and what’s not. Look for spikes and trends in the numbers, especially CTR, and then write your articles to what works. [Learn More]
       
    • Track Other Authors in Your Niche – And track their articles to see where you can improve or find under-served niches. You can find who the top authors are in your categories by using the category links in your articles or at the EzineArticles home page. Also check the “Most Viewed” and “Most Published” lists at the end of each published article to see if your article appears there. Then track both using our Email Alerts. [Learn More]

And the circle continues: Write/Submit/Analyze … Repeat.

If you’re only writing and submitting articles, you’re probably still getting some great results. But if you’re ready to step it up a notch, you’ll discover that even better results can be realized with a comprehensive article marketing plan. If you’re not already embracing this circular process, you may want to spend a little time thinking about how you could be promoting and analyzing your existing articles. Then build that practice into your daily activities.

There are many other ways to promote and analyze the success of your articles. Which do you use that we haven’t already mentioned?

24 Comments »


1
Jan writes:

Hi Marc,

Thanks for the extra ideas. What about the API key for our WP blogs? I like to add/ use that on some of my websites because it gives everyone’s articles extra exposure, not just mine. After all, if they are reading my blogs some of them already know ‘my thoughts’ on the subject matter and by using the API key they can then access other people’s articles for extra information.

Regards to all,

Jan

Comment provided May 18, 2010 at 3:38 PM

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Jan,

Not quite sure what you are referencing here. Perhaps the widget or the RSS feed will serve the purpose you explained? You can add these by author name (including your own) as well.

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Jan writes:

Hi Penny,

Yes, you are right…it is the widget bbus-EzineArticles-search-api-widget which I find really helpful to build out an interesting and informative blog

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2

Thanks for the wonderful support of our efforts to win the HAHD 4 Challenge. It’s truly nice to see the extra effort your team performs these days.

We KNOW they have many articles to review. So thanks to all of them in the editorial dept. :-)

Comment provided May 18, 2010 at 3:47 PM

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I’ll pass along your sentiments. Thank you!

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3
Jeff Herring writes:

Nice blog post! As I teach my students and members, creating the article is just the beginning – there is so much more good stuff to do!

~ Jeff

Comment provided May 18, 2010 at 5:14 PM

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4
dini writes:

hi,
You always have so many great idea to improve my article marketing. I love EzineArticles. Thank you for always guide me to do the right thing in writing.

Regards,
Dini

Comment provided May 18, 2010 at 6:27 PM

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5

Hi Marc,

This whole cyber process doesn’t come naturally to the untrained and sometimes can be quite challenging.

I still don’t “get it’ when it comes to RSS/Blog feeds but I am getting there.

Whenever an article of mine goes live I visit it, click the like button and send it off to Facebook.

I’m not yet twittering, will stop being such a twat and get that social medium up and away one day soon.

Just gotta say that I read your suggestion and followed your excellent tutorial Video on setting up a Widget. With a little bit of extra code I was able to get it onto my Homepage and I Love It!

I now am fully EzineArticles exposed on my website for all to see…

Thank you so much for your easy to understand and easy to implement direction.

To someone who is intimidated by anything new that I need to do in helping my website attract more traffic, I continuously find that you Guys and Gals “Rule”

Regards,
Marylyn(SuperNan/Nannie CanDo)

Comment provided May 18, 2010 at 9:28 PM

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6

Hey, you guys are leaving me way behind,i need to catch up to these marketing tips.I will start at the top and work my way down with the first 2or 3
tips. Thanks for the help.

Comment provided May 18, 2010 at 9:45 PM

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7

Thanks for the great resources you make available to improve our writing skills. These are some of the things that make you distinguished.

Comment provided May 19, 2010 at 1:31 AM

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8
Rocky Torres writes:

Wow! It seems halloween on this blog…

Comment provided May 19, 2010 at 7:13 AM

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9
Jose Bulao writes:

Thanks for these suggestions. They go a long way to make our articles truly read by more and more people.

Comment provided May 19, 2010 at 10:19 PM

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10
Mohamed Mughal writes:

Thanks for the great ideas; I’ll do a pilot test of a few of them on one of my articles.

Comment provided May 24, 2010 at 8:22 AM

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11
Paul Friar writes:

I do have a question that I havent yet noticed a satisfactory answer for.
I wish to place individual articles that I have submitted to EzineArticles onto my website.
To be precise I only want to place each exact article on each exact page (if that makes sense)
How can I do this without it affecting either the rate that the articles are spread to other article sites, and also can I do this without suffering from Google thinking that I am copying content from EzineArticles (even though I wrote the article in the first place)
Naturally, I would not want to place my article on my website, if it resulted in a two way link, which would then be discounted by Google, as this was my biggest reason for starting to write articles in the beginning.
What a long question!

Comment provided May 24, 2010 at 8:51 AM

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Paul,

I’m not clear on what you mean by “exact article on each exact page”… unless you’re referring to the URL itself… in which case, go ahead and do whatever you’d like.

What Google will or won’t do is always up to them. We don’t know nor do we comment/speculate what we think they may or may not do.

I don’t know what you mean by a “two way link”…

If backlinks is your primary motivation, then perhaps you may find better guidance or advice in the SEO forums.

Back in 2005, we removed “backlinks” as a benefit to submitting to EzineArticles.com because we felt that those who were only writing for backlinks didn’t have our end-users best interest in mind… in terms of the quality of the articles being submitted. I do agree that getting backlinks is still a real value that does happen when you submit articles to a site like ours, but we prefer (again, since 2005) to focus on TRAFFIC delivered back to your website from us as being the core reason that we hope will motivate our members to continue writing & submitting their best works.

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12
Geoff writes:

I’m already using some of the additional features – feed to Squidoo and Twitter for example. I could promote to others more though.

Comment provided May 26, 2010 at 6:48 PM

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13
Lance Winslow writes:

That cartoon is hilarious, excellent choice, I love it. Ha ha ha. The blog post does render some brilliant advice as well, but I really love that funny cartoon how apropos!

Comment provided May 31, 2010 at 3:30 AM

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14

I’m a newbie, only have one article, which was approved on 3rd June, nearly 7 days ago.

But I can’t find my own article on the EzineArticles site, unless I look in my own profile or use the direct link they gave me when they approved it. I’ve looked through the recent search results for keywords in the title, and my own name, but drawn a blank every time. For ‘margaret dylan jones’ I get this:
Sorry, we could not find any results for this search.
For ‘piano’ less than 900 words I found 9,000 results but when I look at the most recent, going back to before 30 May when it was submitted, it’s not included.

Can anyone tell me if I’m doing something wrong?

Comment provided June 10, 2010 at 2:14 AM

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Margaret,

We addressed this with you privately. Please check your email.

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Hi Penny.

I posted here after I read the private email from Cole, who directed me to this blog.

If I’m still confused, so may be others. Doesn’t a search within EzineArticles bring up all your articles for a given term? If I tell friends to find my article at EzineArticles, can’t I just tell them to search your own EzineArticles database for my name or a rare keyword term, such as ‘Wrest Plank’?

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Margaret,

The search function should find your articles with a search of your title. I am looking into this now and I will keep you posted.

If you want people to find you here, give them your expert URL: http://ezinearticles.com/?expert=Margaret_Dylan_Jones

I would also recommend adding a photo and adding more details to your personal bio to help build and boost your credibility as an expert in your niche.

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Lance Winslow writes:

What I tell people to do is to go search:

“keywords, and name of author”

For instance, I write a lot of articles on UAVs so to find them, I tell my acquaintances to search;

“UAV lance winslow”

to bring them up, and that way they bring up my articles first, not everyone else’s who have written on the same topic, thus they may not see mine for several pages. Try that, this is what I do.

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15
Hiram"Mayor"Evans writes:

Greeeaaaaaaaaaat!!!!!!!!!!!!! ideas Marc. I will be using many of your suggestions.

Comment provided June 12, 2010 at 4:22 PM

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16
jon bone writes:

Yes the whole IT thing is hard to get your head around for the untrained. I think EzineArticles is a great help

Comment provided October 20, 2010 at 6:16 AM

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