Quick Case Study: Mary Bodel

The Mary Bodelfourth in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.

Mary Bodel has been studying alternative herbal remedies since 1981 and has been a Master Herbalist since 2004. She’s written five eBooks on herbal remedies, including the Complete Guide to Complementary Remedies.

Mary tells us, “I grew up around plants; my grandmother owned and operated a nursery. I’ve always been interested in medicine and medicinal herbs. I suppose part of that is because my mother is an R.N., but it is also fascinating to me.

Education is the Key

What sets this California author apart is her heartfelt desire to educate her readers through her articles. She says, “Many people want to use natural products, but very few people truly understand what they can and can’t do. Educating them is important to me, because there are some problems that can result from taking herbal supplements improperly. I want my readers to finish my article and have more knowledge.”

Keeping herself educated is the first step. “I’ve been working with herbs and herbal preparations for decades,” Mary says, “so a lot of the information in my articles is from stuff I know by heart. However, I also check several reputable medical sites to be sure that the information is correct. As with any field, things can change and it’s important to reaffirm what I know.”

Feedback from her readers, as well as her own resources, keep her on track and motivated to write more. “People who comment on what I write help [motivate me], as do the stats on the articles I write. I feel that what I write is appreciated and welcome.” She continues, “There are still days where I sit at the keyboard and puzzle over what I want to write about today. When that happens, I look at health news to get ideas.”

Mary’s ideas come from other places as well. “Someone will ask me a question and I realized that there might be others with the same question. The news often does the same thing, though most of those stories are about things you shouldn’t do. When that doesn’t work, I surf news reports and PubMed, the U.S. National Library of Medicine. Any studies done on herbal remedies are likely to be found there.”

Traffic is the Reward

It’s not all about selfless education of the masses, however. Mary also enjoys the fruits of her passion with 338 active articles resulting in 14,979 views to date. “[EzineArticles] has doubled my previous traffic on our main site and has boosted traffic on our secondary site. The more I write, the more traffic I get. At the moment, [article marketing] is my overall marketing plan. The quality of traffic is greater than that from some advertising sites such as Google. People who click a link to my site seem to be looking for more information. The stats I get indicate they stay on my site for several minutes on average.”

“Make sure you know what you’re writing,” she advises newbie article marketers, “and make sure your readers walk away with something of value. Also, never write everything you know. The reason for this last bit is that your readers will know you’ve done that. It’s one of the first things learned in journalism.”

And what would she do different? “I’d have signed up sooner,” she says.

Mary’s not alone. That same lament has been uttered by many of EzineArticles’ most successful authors. Don’t be one of them! Sign up TODAY and start putting your expertise to work for you to grow your web traffic, media exposure, personal branding and credibility.

And please leave a comment for Mary. I’m sure she’d love to hear from you. :-)



Mary, 341 articles in 12 months. That’s 1 a day. Wow!

Comment provided May 20, 2010 at 6:56 PM


David writes:

Good Example, in a field most people may not think can be developed using the internet. This make me to look inside for such niche that, tho may seems local matter, to take the market. Carry on.

Comment provided May 20, 2010 at 9:14 PM


Lanette writes:

Hi Mary,

I have played in the garden for years as well. I have always enjoyed the aromatic plants. They make me happy. Sweet William and Wisteria are some of my favorites.

Keep on writing, enjoyed the article.


Comment provided May 20, 2010 at 10:01 PM




I appreciate your quality input on branding through article marketing keeping the social and educational causes intact. Providing quality and realistic information in an interesting format is an absolute essential I believe.

Thanks once again

Comment provided May 20, 2010 at 10:03 PM


Keith writes:

I liked the “Someone will ask me a question…” comment. That is true targeted title writing and a lesson for us all – write for your audience not yourself.

Comment provided May 22, 2010 at 4:52 AM


Keith writes:

Yes like the first comment, one post a day, is a great and inspiring work rate. Great discipline and focus.

Comment provided May 22, 2010 at 6:26 AM


Deborah Pretty writes:

Hi Mary,
I read your bio and it interested me. I’m also in the home remedy niche and am always excited to read about others that are passionate about their business.
I bookmarked your site and will visit it from time to time.
Keep up the good work.


Comment provided May 25, 2010 at 1:57 PM


David writes:

Today I’ve another insight from your blog …”never write everything you know…” I will take that home.

Comment provided May 25, 2010 at 7:28 PM


A R Chandrasekharaiah writes:

HI Mary Bodel,
I felt very glad to know about your interest in herbal medicine.I don’t know how much developments has taken place in the country, u are residing in respact of herbal medicine.Will u br kind enough to let me know since how long the development is there.

Comment provided June 11, 2010 at 4:06 AM


Hiram"Mayor"Evans writes:

Geat going Mary.
It’s good to hear of your achievements, especially in a field that you love and believe in.

Comment provided June 12, 2010 at 4:09 PM


jon bone writes:

I think if you passionate about something it will ensure your success as it will show in what you do. I think this is true for all walks of life

Comment provided October 20, 2010 at 5:58 AM


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