Question & Answer Article Template

I write a lot of articles in “list” format – but I want to try something new. How can I shake things up a little?

A. Try a Q&A format! Answering questions is one way to establish or raise your credibility in your chosen area. A question-and-answer format delivers valuable information and is easier to read than paragraph after paragraph of copy.

You can frame a Q&A article in many ways such as “Top 10 Questions about Body-Building” or “Frequently Asked Questions about Mortgage Financing.”

Q. Where do I get the questions?

A. If you’ve been in business for a while, you’ve probably heard clients, customers or prospects ask the same questions over and over. Start with these.

If not, invent your own questions. Think back to when you were new to your niche and had many questions about what things meant, or the right way to do business. Or, think of questions people should ask but don’t?

Q. What’s the trick to formatting a Q&A article?

A. There’s no trick, but these tips will help you create a readable and informative article:

  • Be sure the questions stand out from the answers. For example, in this blog post, we kept the questions simple, devoted one paragraph to each question and highlighted each question in both. These make the questions stand out and attract attention.
  • You can also italicize your questions, but italics can be hard to read if your publication uses a serif typeface. This means the letters have tag-like details on the ends, like Roman letters. This blog uses a sans-serif typeface, whose letters have plain endings.
  • Keep the answers relatively short. The Q&A format builds in white space and makes your information delivery easier to read, but you have to make sure you don’t write long blocks of copy in your answer. Use numbers or bullet points to make your points stand out.
  • Frame questions the way the average person might ask.
  • Avoid self-serving questions such as “How did you achieve such success in so short a time?”

Do this exercise: Grab a pencil and a piece of paper (or start a new document in your word-processing program). Set a timer for 10 minutes. Can you come up with 5 to 10 questions that you can answer easily and confidently in an article?

Try it today, and see how quickly you can write useful, attention-getting articles with this simple, yet effective, template! Then come back here and leave a comment to let us know how it worked for you.


Keith writes:

I’ve been struggling with article ideas recently, but this might just have got me going again! Thanks for the timely reminder!

Comment provided May 27, 2010 at 10:20 AM


Eamon Greville writes:

Good idea – I think it will make for easier reading as well. Lots of unbroken text can be off putting. Q&A format is easy to read and digest.

Comment provided May 27, 2010 at 11:37 AM


Marleen writes:

I think I will try doing a question and answer article. I think I will also try this method to gather details for my non-Q&A articles as well. Thanks for the tip.

Comment provided May 27, 2010 at 12:19 PM


Debbie writes:

I’ve had writer’s block for some time now. But as soon as I read this template idea an article title jumped out at me. Thanks for getting me going again.

Comment provided May 27, 2010 at 12:30 PM



Food for thought, thanks again.

Comment provided May 27, 2010 at 10:04 PM


Hiram "Mayor" Evans writes:

A great way to approach Artilce writing. Now that is really thinking outside the box.

Comment provided May 27, 2010 at 10:30 PM


Edie writes:

Recently, I wrote my first review in this format. It really helped everything come together. In fact, after dreading having to write the review, I actually enjoyed it due to this using this style.

Comment provided May 28, 2010 at 1:57 PM


Rocky Torres writes:

Make sure it will attract attention.

Comment provided May 28, 2010 at 10:59 PM


Rocky Torres writes:

What is wrongness in article practices?

Comment provided May 30, 2010 at 12:04 AM


Lance Winslow writes:

I’d say that 20-30% of my articles are of this type, and they do really good in the search engines, especially with the title as the question. Sometimes 2 or even 3 questions all related in the same article, make a very valuable and useful piece. This is exactly what a good many people are searching for online, do yourself a favor, make a note of this template – use it early and often – I do, and I have 9,400,000 article views on EzineArticle to date.

Comment provided May 31, 2010 at 2:18 AM


Cemil writes:

I have used this technique previously, however I have always gone into much detail with the answers. I will employ more of bullet point type answers in future and see how well those articles do.

Comment provided June 1, 2010 at 8:16 PM


Question Post writes:

Great article! That layout is just what I was looking for!

Comment provided September 19, 2010 at 11:52 PM


jon bone writes:

I think its a nice template for articles. I always ask myself questions when Im reading anyway

Comment provided October 20, 2010 at 5:52 AM



Look so simple but effective thanks

Comment provided January 28, 2011 at 6:11 PM


b writes:

I even used a “dear abby” type set up occasionally. The questions can be ones I have created. It seems to be easier to give information when following this style.

This was a good reminder.


Comment provided February 17, 2011 at 4:31 PM



Good article. But may I ask if someone knows a very good template for Q&A?

Comment provided December 7, 2011 at 8:44 AM


Fabio –

You’re looking for a great Q&A article template? Might I suggest this one? ;-)

– Marc


Myhox writes:

when i wrote my first Q&A article, it was hard to me. However, this post clearly revealed the good ideas to write Good Q&A article.

Comment provided September 24, 2013 at 6:17 AM


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