Today’s Expert Author Case Study examines how Expert Author Roseanna Leaton approaches article marketing from a different perspective.
Perhaps it’s her natural habitat — the Isle of Man, lying between the rugged coastlines of Ireland and Scotland — that gives Roseanna Leaton a unique approach to article marketing. Or, it could be her background as a clinical hypnotherapist.
“I’m sure marketing experts would cringe at my approach to article writing and submission, but I do what I know how to do and learn little bits about marketing along the way,” she says.
However different her approach, Roseanna exhibits one of the characteristics that mark a prolific and successful writer: a strong curiosity and a diverse set of interests that inspire her to write and submit an average 3 articles a week in categories as diverse as Self-Improvement, Anger Management and Golf.
Roseanna also has a zeal for the topics she writes about, from helping people free themselves of their fears and phobias to the health benefits of hypnosis and sports mind retraining. This passion is another key characteristic of a successful writer and EzineArticles Expert Author.
Above all, her readers respond enthusiastically to her articles. Since becoming an EzineArticles Expert Author, Roseanna has successfully submitted more than 300 articles, generating more than 30,000 views.
- Roseanna, what sets you apart from other Expert Authors?
I approach article writing from a different angle. My background is as a therapist, although I have always enjoyed writing. I do not have any trouble finding something to say, as the subject matter in which I am interested is incredibly diverse.
Because of this, I don’t think of my keywords first and then compose an article around those words. I write when I have something to say, and keywords end up in my articles by accident most of the time.
- What’s your secret to article writing and marketing success?
I am passionate about the mind-body connection and the importance of hypnosis as a therapeutic tool. If you write from the heart, this will always come through to your readers.
- How do you stay motivated to write articles?
I’m highly motivated and passionate about the importance of using hypnosis in our daily lives. There are days when you just don’t feel like writing, or you cannot think of much to say. On those days, I don’t write. I play golf instead.
Most days, something happens which sows the seeds for an article. Perhaps it’s a movie I have seen or a news headline that catches my attention. It might be a dream, or a stray comment I overhear that works its way into an article.
- How do you decide what to write about?
I have never been able to plan or map out an essay or article. I begin to write, and it just happens. I might set out thinking that I will write about one thing, but my article flows in an entirely different direction. I just follow the flow. All I require, therefore, is a starting point. The title or the first line is enough.
- How do you balance writing for quality and quantity?
My articles either flow freely or they do not. I did try for a very short period of time to go for quantity and listed keywords and tried to write one short article every 20 minutes for two hours. I did not like the process or the result!
I quickly reverted to writing articles my way. I feel that unless I have something worthwhile to say (from the heart and not the cash box) nobody will read it.
- How has using EzineArticles affected your traffic?
EzineArticles is the article site that sends the most traffic. Every day, my Google stats tell me that I have had quite a few hits referred by EzineArticles. It is my bread and butter and essential to my marketing strategy.
- How does article marketing fit into your overall marketing plan?
Through article marketing, I have gained experience in writing and discovering what readers want to read. I have also been able to test my website and its products and gathered sufficient statistics to use as a platform for other types of marketing.
Article marketing will always have a key place in online marketing. I now submit about 3 articles a week, which is sustainable. At one point, I was submitting two every day, and that was too much. I had no time left to do anything else!
- What EzineArticles tools do you find the most beneficial?
The keyword-suggestion tool is pretty cool, seeing as I usually have no idea what mine are! The title-suggestion tool will be a great help to me. I do refer to the blog quite a lot when I have marketing questions.
- If you had to start over again, what would you change?
I would spend more time focused on producing quality articles and less time submitting to myriad sites.
- What advice would you give newbie article marketers?
Write about what you are passionate about. In this way, you will enjoy what you are doing. Your readers will feel those vibes as well. I would absolutely hate what I do and couldn’t do it if I did not believe in my products.
Roseanna’s method of “going with the flow” when writing articles demonstrates that there is no single path to success in article marketing. Regimentation might help motive some writers, but it can stop the creative process for others.
Roseanna’s outlook demonstrates these best practices for article creation and marketing:
- Write about the topics that you care about most. When you are interested in a topic, you can more convincingly create interest for others.
- If the creative juices aren’t flowing, take a mental-health break. Read a book. Stare out the window. Or, like Roseanna, do something that relaxes you, and then come back with a fresh perspective.
- Establish a realistic timetable for writing and submitting articles. This creates an achievable goal, which will help you build your confidence as a writer.
Now that you’ve read Roseanna’s insights, it’s time to unleash your own creative urges by writing an original, high-quality article on a topic you’re passionate about. Be sure to leave a comment here to let Roseanna know how she has inspired you!