This article template has Handle With Care stamped all over it.
A little controversy is good, but too much can kill your credibility with readers and publishers alike.
On the other hand, an article stating a controversial opinion can attract interest and readers if it is written well, based on facts and avoids inflammatory statements or personal judgments. Although “controversial” implies disagreement, you don’t have to use words that intentionally create divisions among readers and set one group of readers against the other.
Your goal should be to tell the truth, even if it’s uncomfortable or challenges common assumptions. Make controversy a side effect of your article rather than its goal.
Anatomy of an Effective Controversial Opinion Article
- State Your Case – In your opening paragraphs, present your viewpoint and explain why it’s controversial for readers who don’t know the subject as well as you do.
- Present Your Facts – Once you establish your opening statement, outline the facts or statements that back up your opinion. Use bullet points or give each fact statement its own paragraph to make your points stand out and make them easier to read.
- List Opposing Arguments – You need not go into great detail to outline the case for the other side or your own responses. You just want to present as balanced a view of the issues involved as you can. Once you state the opposing viewpoint, repeat your main points to defend your position.
- Conclude with a Call to Action – Recap your viewpoint in the conclusion and encourage those who either agree or disagree to comment. A statement like “Do you agree or disagree with me? I welcome your comments” invites readers either to comment in the forum where your article is published, which can build traffic for your publisher, or to contact you at the location you list in your resource box.
Now let’s hear your opinion!
For your next article, take a stand on a topic in your article niche. Don’t stir up controversy for its own sake, but feel free to experiment. Then, come and tell about your experience, or ask questions if you’re unsure how to proceed, in the comments box below.