Bill White (AKA: The Synchronicity Expert) has spent the bulk of his life focusing on just one thing: the synthesis of the world’s philosophical, theological and metaphysical traditions. He brings this laser-sharp focus to his article marketing practice as well.
Bill says, “I think the main thing that sets me apart is that I’m fairly narrowly concentrated on particular areas of expertise and I write articles with quality of communication in mind rather than trying to write thousands of articles in a short period. Articles should be focused, and provide an actual benefit to the reader. ”
His efforts have paid off for him in a way that Bill finds both motivational and emotionally satisfying. “I find what motivates me are the occasional letters I receive from someone my writing has touched. It’s knowing that I’ve made a real contribution to our world that satisfies me most.”
Surprisingly, Bill even manages to bring focus to variety. He says, “The reality of life is that as you develop an area of expertise, the natural reaction is an organic spread into other areas. Being a compulsive reader and studying a broad range of subjects then integrating what you know about one discipline into how it might apply to another.”
You could say that Bill is almost obsessed with focus – which is a good thing for newbie Article Marketers – and that obsession is evident in this sage advice:
“Make sure that what you write about is focused on your passion or at the very least something you know a great deal about. You don’t have to start out as an expert in the field, but if you pursue something that interests you, take the time to learn everything you can about the subject. If you read over 5 books on a topic, you will begin to approach being a solid authority on the subject.”
In closing, Bill suggests, “Begin with the end in mind. Writing articles is a terrific thing to be doing, but make sure you leverage it properly with having a compelling offer or something to excite the reader into further exploring, then have your back end set up ready and waiting.”
Bottom Line: Focus. The more you know about one subject, the more targeted your writing becomes within that niche and the more value you bring to your readers.
Are you focusing on just one thing? If not, spend some time this week simplifying and clarifying your niche to help you zero in on a more clearly defined market or audience.
Since this was the first of many Quick Case Studies, we’d love to get your input on this new format. Please leave a comment and let us know what you think.