Quick Case Study: Bill White

The first in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.

Bill White (AKA: The Synchronicity Expert) has spent the bulk of his life focusing on just one thing: the synthesis of the world’s philosophical, theological and metaphysical traditions. He brings this laser-sharp focus to his article marketing practice as well.

Bill says, “I think the main thing that sets me apart is that I’m fairly narrowly concentrated on particular areas of expertise and I write articles with quality of communication in mind rather than trying to write thousands of articles in a short period. Articles should be focused, and provide an actual benefit to the reader. ”

His efforts have paid off for him in a way that Bill finds both motivational and emotionally satisfying. “I find what motivates me are the occasional letters I receive from someone my writing has touched. It’s knowing that I’ve made a real contribution to our world that satisfies me most.”

Surprisingly, Bill even manages to bring focus to variety. He says, “The reality of life is that as you develop an area of expertise, the natural reaction is an organic spread into other areas. Being a compulsive reader and studying a broad range of subjects then integrating what you know about one discipline into how it might apply to another.”

You could say that Bill is almost obsessed with focus – which is a good thing for newbie Article Marketers – and that obsession is evident in this sage advice:

“Make sure that what you write about is focused on your passion or at the very least something you know a great deal about. You don’t have to start out as an expert in the field, but if you pursue something that interests you, take the time to learn everything you can about the subject. If you read over 5 books on a topic, you will begin to approach being a solid authority on the subject.”

In closing, Bill suggests, “Begin with the end in mind. Writing articles is a terrific thing to be doing, but make sure you leverage it properly with having a compelling offer or something to excite the reader into further exploring, then have your back end set up ready and waiting.”

Bottom Line: Focus. The more you know about one subject, the more targeted your writing becomes within that niche and the more value you bring to your readers.

Are you focusing on just one thing? If not, spend some time this week simplifying and clarifying your niche to help you zero in on a more clearly defined market or audience.

Since this was the first of many Quick Case Studies, we’d love to get your input on this new format. Please leave a comment and let us know what you think.


Lisa writes:

Love the new format and happy to hear from Bill. I love the part where he says, “I find what motivates me are the occasional letters I receive from someone my writing has touched. It’s knowing that I’ve made a real contribution to our world that satisfies me most.”

I feel the same way about my writing. It’s very rewarding to feel like your time and effort are paying off and benefiting others out there.

I love the accent on focus as this is so very important in any time of writing but especially in article marketing.

Great quick case study and thanks for sharing with us Bill!

Comment provided March 23, 2010 at 1:20 PM


Jeff Herring writes:

Congrats Bill!

The ability to focus and go “an inch wide and a mile deep” in a specialty surprisingly opens up the world to you.

You are a good model for doing just that, and I appreciate what you have done.


Comment provided March 24, 2010 at 8:51 AM


Lisa Angelettie writes:

Great nugget of wisdom in this quick study. I really like this format.

And you are so right Bill. I rather learn something specific in great detail from someone then a lot of general stuff. In fact, those are the types of entrepreneurs and businesses I tend to do business with.

Excellent advice,

Comment provided March 24, 2010 at 6:32 PM


Sofia writes:


For many of us, focus has been a challenge in life and something we must continue to work on. Athletes talk about the “zone” so often but it can be applied to any part of life.

Thanks for your words Bill.

Comment provided March 24, 2010 at 10:03 PM


jon bone writes:

I believethat if you a passion for something you will suceed as it will show and people will notice

Comment provided October 20, 2010 at 8:04 AM


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