Discover just how easy it is to give your articles a professional, easy-to-read appearance and enhanced functionality using HTML tags.
In an ideal world, our articles would be appreciated on the merits of their content alone. Readers would be so anxious to read what we have to say, and so enthralled by how we say it, that we’d never have to “dress up” our work simply to ensure it gets read in the first place. Every word of every sentence would transfer to the reader with crystal clarity and there would never be a need to click away blindly in search of pertinent information.
Unfortunately, article writing and marketing is not an ideal world. In this less-than-ideal world, the harsh reality is that you have only seconds to make a good initial impression and a few minutes (at best) to maintain the reader’s interest. At the same time, you need to avoid any hint of confusion or ambiguity that might cause them to scamper off to the next URL.
Fortunately for us, and our readers, there’s a way to make this harsh reality a little less … um, harsh. The key is HTML tags.
In the following video, I’m going to help you understand not only how to add HTML tags to improve the appearance, clarity and functionality of your article, but also why things like bold, italics, lists and links are so vitally important to the overall success of your articles.
If you’re more of a reader than a viewer, here’s what we covered in this video:
- Why Use HTML Tags in Articles?
- Improves overall readability and comprehension
- Organize your information
- Provide emphasis to important ideas
- Break articles into sections
- Link to related or supplementary information*
- All tags start with “<” and end with “>”
- The text between the “<” and “>” designates how that tag operates (e.g. b=bold, i=italics, u=underlined)
- In general, tags exist in pairs: An ‘Open’ tag (e.g. <b>) and a ‘Close’ tag (e.g. </b>) which includes a forward slash
- The ‘Open’ and ‘Close’ tags surround the text being highlighted (e.g. <i>Example</i> will create this: Example)
- Use <ol> for an ordered (numbered) list and <ul> for an unordered (bullet) list
- Use <li>Item</li> to designate each item in the list
- End the list using either </ol> or </ul>
- Standard link format is <a target=”_new” href=”Full Link URL”>Displayed Text</a>
- target=”_new” tells the browser to open the link in a new tab or window
- The URL must be contained in quotes
- Substitute the full URL for ‘Displayed Text‘ to create a linked URL*
- Substitute whatever text you want for ‘Displayed Text‘ to create an anchored text link
Now take this new-found knowledge and apply it to your next set of high-quality, original articles to make them look better, read easier and work better than ever before.
We understand that the world of HTML tags can feel a little alien for many of us non-techie types. So if you have a question, feel free to leave a comment and we’ll do our best to help you out.
*Note: The EzineArticles article submission system will automatically convert any properly formatted URL in the Resource Box into a clickable link. HTML tags for linked URLs are recommended, but not necessary. All anchored text links and clickable URLs outside of the Resourse Box, on the other hand, require the HTML tags described here to work properly.