5 Tactics to Extend Your Articles’ Reach

Your approved articles are a gold mine of content that you can repurpose to build traffic and sales.

You probably know that you can get a fast start in article marketing just by revising your existing content into articles you can submit to EzineArticles. This is one of the guiding principles we emphasize for our new Expert Authors. (Want to know more about this strategy? Check out our Sept. 10, 2009 Blog post.)

Don’t stop there, though! Once your articles are approved and generating readers and website traffic, you can repurpose your original content again into value-added packages for your prospects and customers or traffic-drivers to your articles.

5 ways you can take your great original content and build even greater reach:

  1. Package 5 or 10 articles together as an ebook or PDF download and offer it as an incentive to new customers. These can be people who subscribe to your email newsletter or register as a new user on your site, for example.
  2. Print out a selection of relevant articles you’re most proud of to hand out at trade shows (or wherever you market yourself) and to include in a new-client welcome package. Everyone likes insights, tips and advice for free. Your articles will help you stand out from other vendors whose promotional material just say “buy, buy, buy!”
  3. Add a link to relevant articles when you write blog posts or comment on other people’s blogs or in online forums or discussion groups. These can help you build credibility in places where you’re not well known yet. Caution: Be sure to copy the link exactly and test it before you post. One missed “.” or “/” in the URL could break the link.
  4. Use your articles to write scripts for podcasts, webinars or teleclasses. Conversely, many successful Expert Authors use their scripts as springboards to create useful articles. If you haven’t previously produced a broadcast program, your articles can give you a good starting point … and vice-versa.
  5. Create an auto-responder series. Select five or seven articles that work well in a series (how-to articles are great for this) and format a mini-class that delivers one article a day for a week (five business days or a calendar seven-day week) to subscribers. A series like this can show new customers how to get the most from your products or service or help persuade prospects to do business with you.

Tip: Be sure your new content packages always include a link to your Expert Author bio (example: “http://ezinearticles.com/?expert=Christopher_Knight”) and an invitation to your fans to sign up for your article RSS feed.

Make it your goal to integrate 1 of these 5 techniques into your marketing efforts each month – starting TODAY. And leave a comment if you have any questions or additions to our list.


Bob writes:

Great article. Short and to the point. My first exposure to these techniques was a couple of years ago from IM expert Kim Roach.

Ever since then I re-purpose every piece of content I produce. It’s a fantastic way to widen your online reach. More people today than ever use smart-phones, iPods, RSS and other means to retrieve information. Re-purposing content allows me to meet people at the point of their technology and increase my web presence, website traffic, opt-in and of course profits.


Comment provided March 19, 2010 at 11:28 AM


Leon Noone writes:

G’day Marc
I’ve only used the first method you suggest. I took the content of a number of my EzineArticles and put together an eBook called “49 Practical Tips for Improving Employee Performance On The Job.”
It was, and continues to be, very successful.
Thanks for reminding me. Now I’ll try some of the other ideas you suggest.


Comment provided March 19, 2010 at 2:36 PM


Kadir writes:

I really love the third point – “Add a link to relevant articles when you write comment on other people‚Äôs blogs or in online forums or discussion groups”. I am going to use this technique to promote my articles in EzineArticles.com

Comment provided March 19, 2010 at 8:32 PM


Lynsey Pat writes:

Its amazing how simple this stuff is when you see it written down in front of you. Now to take some action.

Lynsey Pat

Comment provided March 20, 2010 at 10:08 AM



Great article! I was wondering why my articles don’t generate a high number of readers! Thanks!

Comment provided March 22, 2010 at 7:11 AM


Angela Wills writes:

Great tips! I especially like the idea of autoresponders and special reports as I am currently working on building the content up for a number of email lists.

I have over 150 articles published at EzineArticles and something I also plan on doing is going through them all and making sure I’ve posted them to my OWN blog.

Thanks for the tips,

Angela Wills

Comment provided March 22, 2010 at 9:04 AM


Martin Security writes:

Tip number 5 is a diamond.


Comment provided March 22, 2010 at 5:27 PM



Some things are so obvious they’re invisible! It occurs to me now to promote articles in the same way you promote a website, using text links. Thank you for the tips!


Kit Schulte
JanQuest Business Systems

Comment provided March 24, 2010 at 1:55 PM



It is a nice way of promoting our article. Definitely I will use it in promoting my articles. Thank you and keep going on giving us value inputs further!

Comment provided March 26, 2010 at 9:36 PM


michael jordan writes:

3rd point is good

yes ofcourse how to articles works out pretty well and also top and best articles works well as well

i.e. top 5 wordpress plugins etc

take a call in these types

Comment provided March 27, 2010 at 11:57 AM



One way which I follow is I read newspapers and magazines. Try to understand what kind of language and elaborations are used to make an article interesting. I am improving over a period of time. Any one can try it.

Comment provided May 24, 2010 at 1:41 PM


jon bone writes:

Good article,great tips . Thanks EzineArticles

Comment provided October 21, 2010 at 1:04 AM


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