From My Desk to Yours – 8th Edition

By: Penny, EzineArticles Managing Editor

So, how is the quality of your landing page?

When it comes to designing your website, your number one concern should be user experience. You want users to come to your site and be drawn in by what they see. Knowing this, one of the most important aspects of the design of your site should be the landing page. A successful landing page not only keeps visitors at your site, it encourages them to sign up for your promotion or to purchase your product (also known as creating a conversion).

Creating a High-Quality Landing Page:

  • Go to the Right Place – Make sure that your landing page lands directly on the headline or part of the page that you intend it to. There’s nothing more annoying than clicking on a link and having to scroll all over the place trying to find the information you want.
  • Convince the Visitor to Stay – People, in general, have very short attention spans. If not provided with sufficient content such as a form to fill out, some product to consider purchasing, or information for them to read immediately at your landing page, you can almost guarantee they’ll be hitting the “Back” button and leaving your site. Getting users to interact with the website will make them feel connected and involved, thus potentially leading to more conversions.

  • Be Clear and Concise – A visitor doesn’t want to have to read a novel to figure out what you’re making available to them. Think simple. We live in an “I want it now” culture, and if users aren’t figuring out what you’re offering within the first few seconds of their visit, they’re going somewhere else. Describing your services or product in a short and professional manner is the best way to increase conversions.
  • Make it Look Good – The attractiveness of your landing page can have huge psychological influences on a visitor. You don’t want to include content on your landing page that is distracting. Users generally don’t like opt-in boxes and advertisements scrolling across the page as they’re trying to absorb valuable content. Also, the colors used on the page can have a positive, or negative, effect on visitors. Choose colors that are softer and easier on the eyes. Blues and greens are good examples of “non-threatening” colors. The user will be more likely to feel comfortable and stay at your site. Reds and yellows tend to evoke bold and aggressive feelings, which may cause the user to feel tense and leave. You also don’t want to use an extreme amount of color in your design. The strategic use of white on your landing page can help lead the visitor to exactly where it is you want them to be directed.
  • Make Your Call to Action (CTA) Visible – If you want to have visitors sign up for your email list or to buy your product, tell the user what you want them to do. Again, simplicity is key. Using phrases like “Sign Up Here” or “Click Here to Order” will tell the user exactly how obtain your product. If you place your CTA further down on your page, you may be losing potential conversions, especially if the rest of your landing page isn’t that appealing.
  • Avoid Using a Flash Page – Although it may look incredible, Flash pages rarely provide conversions for your site. As mentioned earlier, people have short attention spans and little patience. When they click on a link thinking they’re going to get particular information, and suddenly a Flash page starts to load, they probably aren’t going to sit and wait for it to finish. They’ll think about how many other sites they could be looking at while this page loads and will quickly leave. Also, many Flash pages that do completely load usually have a button saying “Click Here to Enter Site” or something to that affect, which in turn leads to the desired information.

Remember, you’ve created your website with the purpose of providing a service. Your landing page needs to render a good user experience if there’s any chance that you’ll be able to accommodate the needs of potential conversions. Keep your landing page clean and informative, and provide the information that has been promised. Implementing these tips will only increase conversions. Then you can sit back and enjoy all the fruits of your labor!

For more great tips on creating a smooth, effective landing page, check out this Blog post from August of 2009.

Take a few moments right now to review and improve the quality of your landing page. And please leave a comment if there are any suggestions that we overlooked.



The landing page is really very important! When I understood its importance I changed the home page of my main site, adding a summary about the benefits of dream interpretation, using a big font.

I also added a few explanations into my sites tabs, describing their content.

These changes helped my site very much! Instead of loading the page and leaving, its visitors would at least read my summary, and care about clicking the tabs.

We have to remember always that the people who visit our websites are in a hurry. They have to see immediately what could attract them, otherwise theyll simply leave the page…

Comment provided February 19, 2010 at 4:10 PM


Ed writes:

Hi Penny,

I can see what your saying on the graphic info,however personally i find greens and blues a cold unwelcoming feel to website graphics , when i visit them?

Thanks for the post….Ed.

Comment provided February 20, 2010 at 10:16 AM



There seems to be a controversy over whether or not you should have your blog as your home page for your website. Apparently, the old “static” webpage is no longer thought to be the best way to go. Having your blog as landing page, since you are posting more often creates more internet buzz. I am conflicted as to the efficacy of doing this. What do you think? Thanks!

Comment provided February 21, 2010 at 9:08 AM



We’ve always recommended that your landing page be neither your home page nor your blog, but a dedicated landing page instead.

For the sake of article marketing, what you’re looking for is a page that you can send the reader to where you can “convert” them to some kind of action, be it a sale, signing up for your newsletter, making a donation or whatever. This page should have a clear call to action and shouldn’t be muddied by anything else – including blog posts or home page pleasantries.


Ralf Skirr writes:

Marc, what do you think about using the resource box primarily to create a topic relevant back link for SEO?

In that case one would not worry about the efficiency of the landing page for conversion, but about the SEO effect.


P.S. I like the comment form captcha, finally one that is easy to read and makes sense.



The real value in having a topic relevant backlink from us is not the actual backlink we give you in exchange for your article, but when 2nd tier highly focused narrow-niche sites reprint your article; the value of their backlinks to your site is worth DIAMONDS value.

Our primary focus is how to help you get large amounts of high value targeted traffic back to your website.


francest writes:

Your comments have helped me realize that I need to redesign my home page and many other pages on my new website. When you design a website it is hard to “look at it from a user’s perspective”. I had so much to say that I crammed it all on the home page and I now see that my site is not user friendly. If you have the time, I would really appreciate your review of my site. Thank you so much.

Comment provided February 21, 2010 at 10:08 PM


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